Textile Industry Speeds Up Brand Building

The main characteristics of the operation and development of textile industry can be summed up in four sentences, that is, "the pressure of development is increasing, the power of growth is changed, the adjustment is continued and the operation is generally stable".

Under the guidance of the national macroeconomic policy and the market forced mechanism, the pace of structural adjustment has accelerated, including the adjustment of products, industries, regions and enterprises, and the quickening pace of enterprises' survival of the fittest and the improvement of the efficiency of resource allocation.

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It is pointed out that speeding up the brand building is an important task in the pformation and upgrading of the industry. During the "13th Five-Year" period, the textile industry's acceleration of brand building is an important measure to promote the steady growth and structural adjustment of the industry. The industry must adhere to the principles of market orientation, innovation driven, structural optimization and green development, promote product innovation and brand differentiation with technological innovation, better meet the new consumption demands of diversification, individuation and fashion, and make China become a symbol of quality products, and truly realize the pformation of Chinese products to Chinese brands.

In the experience sharing process of excellent brand enterprises, Chi Huijie, chairman of Dong Meng Group Co., Ltd. started from the supply side reform, and pointed out how to create good products is the most important task and difficulty at present. Good products are the premise of good brands.

To develop products, we must achieve two flexibility, one is design flexibility, and the other two is the flexibility of production links, that is, intelligent manufacturing.

Xue Weicheng, chairman of Roley home textiles Limited by Share Ltd, takes the theme of "creating a large household layout of industrial funds" as the theme, and shares the experience of brand building of Roley home textiles from three aspects: brand acquisition, large household and international layout.

He pointed out that China is in the era of industrial integration, and the market competition has changed from product competition to industrial competition, and finally to ecological competition, which is also capital competition.

This era, from capital, talent, technology, brand to products, can be "imported", and the Southeast Asian market is one of China's "going out" one of the key directions.

Chen Lijun, President of Beijing innovation AI Shang Technology Co., Ltd., takes the theme of "smart clothing to lead the winter revolution" and shares the experience of cross-border brand operation.

"AIka loves home" joined the children's clothing brand Parker, and set up wood tooth technology to enter the field of smart clothing, relying on precise positioning, electronic fence, sports management, and accompanying.

With the help of Internet public funding, a large number of consumers have been recognized.

At the same time, the new nano materials, graphene, textile materials and intelligent hardware were deeply integrated to develop smart clothing such as shawls, assault clothing, etc., and large data analysis was carried out by collecting deformation to meet the needs of consumers for warmth and health.

Chen Zhongwei, general manager of Heng Yuan Xiang Group Co., Ltd., on the one hand, the brand is genetic, that is, cultural elements, and the combination of brand and culture is the core element of the textile and garment industry. It can not simply imitate and reflect the original needs of human beings.

On the other hand, the growth of the brand also needs the improvement of the overall strength of the country and the high degree of recognition internationally.

Wang Tiankai stressed that we should do something to enhance the brand connotation.

We need to enhance creative design, product quality and expand innovative marketing channels to enhance brand value.

We should also do something in the construction of R & D system, production system, service system, promotion system, talent system and standard system.

In terms of intelligent manufacturing, it is necessary to enhance intelligent equipment, intelligent operation capability and intelligent product construction.

At the same time, the implementation of "

"Strategy promotes brand internationalization, and promotes the government to constantly optimize the brand development environment, so that enterprises can effectively enhance brand value, help industrial clusters promote the development of regional brand economy, and enhance the image of Chinese textile brands.

At the meeting, it also released the list of effective operation enterprises of textile industry brand cultivation management system in 2015, list of top 50 enterprises in textile and apparel industry brand value, list of 20 independent innovation brand value enterprises, and list of top ten brand story enterprises in China's textile and apparel industry in 2015.