The Electricity Supplier Is Moving Towards The Peak Under The Impetus Of The Policy.
From 2010 onwards, the electricity supplier began to flourish. By the beginning of 2015, Premier Li Keqiang put forward in the government work report, "after the formulation of the" Internet + "action plan, all walks of life will open the electricity supplier mode, and the electricity supplier will gradually move towards the peak under the impetus of the policy.
With the continuous development of electricity providers, the problem is coming. The first thing to be affected is the physical market.
It directly and indirectly led to the collapse of physical stores, and the textile industry, one of the traditional pillar industries, is even more lament. Especially the two branches of home textiles and clothing can only be described by "dead bodies everywhere".
Although the physical market has undergone profound changes for thousands of years, it is undeniable that the electricity supplier has been overflowing with the momentum of the entity.
More or less in the pfer, in recent years also invested in many real industries, such as Tencent injection of South China city is a clear example, and there is a key point, especially in the Chinese market, many people have such an idea, shopping must see entities, the higher the price, the more depends on entities, after all, China's consumer market in many aspects of the policy is not perfect, unlike the United States, there is a more comprehensive consumption mechanism, and China in this law is seriously missing, the cost of safeguarding rights is too high, so that the electricity supplier has been unable to get good development, leading to the industry and entity protest, and even if the entity has a new mode of support, the electricity supplier is facing the "obliterate" situation. If careful observation, it is not difficult to find that many electricity suppliers are slowly moving towards the physical direction, BAT three giants or
The first electricity supplier in the United States, the physical stores and electric shops have been half split, while the electricity suppliers in Japan and South Korea are more comprehensive than the entity, becoming the mainstream consumption mode.
In China, in the "double eleven" man-made holiday, it is easy to see that the electricity supplier mode has gradually become the mainstream consumption mode, taking home textiles and clothing as an example.
Online retailers
Last month's performance can be worth a year's physical store performance, and does not include "double eleven", because "double eleven" one day sales have exceeded the annual sales volume.
It is easy to imagine why entities are so afraid of electricity providers.
But will the electronic business really kill the entity? Actually, it will not, because it is only two kinds of sales channels, and no one will replace anyone. Many companies engaged in Internet and entity have shown that the electricity supplier and the entity are not hostile relations, both of them can develop together and survive together, so they appear.
O2O
Pattern.
Quite a lot
Textile enterprises
Also began to implement the O2O mode of entity and electricity supplier combination.
Although many people think that the electricity supplier is a threat to the entity, in fact, the electricity supplier is also afraid of the entity's counterattack. After all, the entity has the advantage that the electricity supplier can't replace, so the O2O mode will emerge.
Just like the world of intelligent machines now, do you see who is using cell phones?
Xiaobian summary: the advantage of the electricity supplier is that the entity is unparalleled, but the entity also has the talent that the electricity supplier does not have, but this is only the two consumption pattern. It does not exclude that there may be a more advanced consumption pattern in the future to replace the two modes. But it is certain that both the electricity supplier and the entity are afraid of each other. O2O is the best outcome, and cooperation is better than killing each other.
After all, they are businessmen, and interest is the king.
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