The Lowest Sales In The UK Garment Industry In 8 Years Is Due To Warm Winter.

From large chain enterprises to small distributors.

They are affected by the El Nino phenomenon associated with global warming every 3 to 7 years.

Mark, a chain store in Ireland, is an example.

After expanding the chain to 299, the company ushered in a bittersweet winter this year: Despite a 3% increase in revenue, the sales trend was significantly weaker.

"The positive effect of opening new stores in Scandinavian countries has weakened," the company said in a notice.

The main reason is the "abnormal hot and humid climate" around Christmas.

In the US, Messi, a retail giant, failed to achieve sales expectations for the same reason.

According to the data provided by the meteorological department, the temperature in the United States this winter has been the highest in nearly half a century.

The snowy scene of New York in December ceased to exist and replaced by the temperature of up to 24 degrees Celsius, which drove the enthusiasm of potential buyers to a great blow.

According to the Oxford economic advisory agency's report, at the end of last year, the American Apparel Industry

For a negative growth of 0.1%, the trend of weakness is obvious.

The situation in Italy and France is also not optimistic, and a large proportion of winter clothing is left in the warehouse.

In Spain, according to the clothing and Textile Association's data, although the annual consumption of clothing industry increased by 5.1% last year, the growth rate of pre orders in December was lower than expected, only 1.5%, becoming the most sluggish month in the whole year, and the figures in January, February and November reached 6%.

Sama Cora believes that in addition to climate factors, the other two factors that cause the current unfavorable situation are the "black Friday" of November, which led to poor sales in December and political instability.

Trust is decreasing.

The Spanish commercial Federation also recognized the link between climate and sales.

"In December, we were also wearing short sleeved shirts," said Isabel Cosmai, vice chairman of the Federation. This situation has led to the biggest impact on sales of coats and the annual sales volume has dropped by 15%.

She said, "the textile industry has always been closely related to the climate". However, she also believes that the high price quoted by large chain enterprises is more painful than the weather.