10 Years Of Accumulation To Consumption, Tired Of Global Luxury Sales Volume Slowdown

In the last two years, the whole

The pace of expansion is slowing down.

In addition to being affected by the economic downturn in the euro area, Zhou Ting, President of the Institute of wealth and quality research, told the Shanghai Daily reporter that the consumption behavior and mentality of Chinese consumers affect the trend of global luxury sales. The Chinese market is the market that can directly reflect the trend of luxury group's growth or decrease.

Judging from the object of global luxury consumption in 2013 years, Chinese consumers have bought nearly half of the world's luxury goods and become the main source of luxury consumption.

At the same time, the attractiveness of the old brand of luxury goods is declining. The key is that the consumption escalation brought by the diversification and individuation of Chinese consumer consumption has caused trauma to the luxury consortia. The core consumers are fleeing the luxury goods brand which is dominated by "Logo".

At the same time, mature

After about 10 years of accumulation in the Chinese market, Chinese consumers are tired of a certain degree of consumption and begin to seek new brands and services.

In addition, the whole channel's fake cover has reduced the brand value of all kinds of luxury goods and suffered the abandonment of core consumers.

It is also necessary to note that China's anti-corruption policy has weakened the sales growth of luxury goods, and the luxury consumption of gift giving is in the doldrums.

In fact, the economic condition of the mature market does not have a significant disturbance on the sales volume of luxury goods.

According to the 10 year earnings report of luxury goods group, sales volume in Europe and the United States is relatively stable and has not fluctuated greatly due to the changes in the economic situation.

However, if the Chinese market is under pressure, the global market will also be under pressure.

The downturn in the luxury sector has made two

Performance pressure, Zhang Feng, manager of the world's top consumer goods fund, said that this quarter, if sales data further lower than expected, the stock price still exists downward adjustment possible.

However, for those companies whose long-term growth momentum has not changed, the short-term adjustment has been oversold or provides better buying opportunities for investors.

In addition, Fei Peng, the manager of the world's high-end consumer goods index fund, believes that the boom of luxury goods industry is expected to rebound in the third quarter.

With the arrival of the summer peak season and the intensive holiday at the end of the summer, the high-end consumer goods industry will be featured in the second half of the year.

At the same time, the historical performance of the benchmark index also shows that the industry's performance in the second half of this year is obviously better than that in the first half.