Clothing Store Reception Skills Get!

How to open a clothing store to receive customers is the first step.

。

Approaching customers is an important step in store sales, and it is also a very skillful job.

Doing well in this area not only shortens the psychological distance from the customers, but also facilitates the paction as soon as possible.

Now let's talk about some basic tips for approaching customers:

The "three meters principle" means that customers can greet customers, smile and eye contact when they are still three meters away from themselves.

If you do not pay attention to this point and ignore customers, you will lose 3 single businesses a day, if the average is 300 yuan, you will be more than 320 thousand a year.

Therefore, the shopping guide should take the initiative to greet customers.

Many are found now.

I like to use "please look at it" instead of "welcome."

It is hardly known that the popular phrase "please look at it" now has instilled a "look away" subconscious to customers.

Let's talk about the role of the subconscious mind in human psychology.

In the morning, when you wake up and say to yourself, "I am in a good mood today, I am a happy person", then you may be happy all day.

This reflects the role of the unconscious in human beings.

So if you are used to saying "please look at it", please correct your statement immediately.

If you think, "do you need help?" or "welcome to come" is too written and not popular enough.

"Hello, what do you need to buy?" it's too direct. Most people who come to the shop hold the idea of looking at it first.

Then say hello to the guest in the door: "Hello, what do you need?" or "Hello! Come in and see what is right for you." this will be better.

We must have this experience. Sometimes when we shop in a store or shopping mall, we will encounter some overly enthusiastic shopping guides. They will greet you in a long way. When you enter her counters, he will follow and follow, and start chattering about their costumes.

As customers, they like to have a loose and free way.

For their appreciation and selection, indiscriminate introduction will make them feel an invisible pressure and run away as early as possible.

Therefore, we must avoid "not too enthusiastic".

The best time to approach customers

We should let customers free to choose products, not mean ignoring customers, regardless of whether or not, the key is that you need to keep an appropriate distance from customers, follow your customers and observe customers.

Once we find the opportunity, we will attack immediately.

So what is the best time?

1. When a customer looks at a commodity (expressing interest)

Two. When customers suddenly stop, they say they see her at first sight.

Three. When a customer looks carefully at a particular commodity (indicating that there is demand, he wants to buy).

Four. When customers look for labels, labels and prices (indicating interest, want to know brand, price, product composition)

Five. When customers look at the product and look around (expressing help seeking guidance)

Six. When customers ask questions voluntarily (indicating customers need help or introduction)

How to facilitate pactions

When the principle is grasped and the timing is right, the next step is how we should approach customers to facilitate pactions.

Question approach method

Hello, what can I do for you?

This dress suits you very well!

What size do you wear, please?

You have a very good view. This is the latest product of our company.

Two. Introduce proximity method.

When you see a customer interested in a product, introduce the product.

Product introduction: FAB rule, don't call it FBI rule.

1.FEATURE characteristics (brand, style, fabric, color)

2.ADVANTANGE advantages (generous, solemn, fashionable)

3.BENEFIT benefits (comfort, sweat absorption, coolness)

Interaction: introduce clothes on your body, introduce your own cell phone, etc. (using the FAB rule).

Note: when using this method, do not ask customers for advice.

If the other person answers "no need" or "no trouble", it will create an embarrassing situation.

Three. Praise and approach.

That is, praising customers' appearance, temperament and so on, and approaching customers.

Your bag is very special. Where did you buy it?

You are really in the mood today.

Children, they are so cute!

As the saying goes, a good word is three, and a good word always loves to hear.

Generally speaking, customers are generally friendly and willing to communicate with you when they praise you properly.

Four. Demonstration approach.

Using product demonstrations to demonstrate the effectiveness of products, and combined with a certain language to help customers understand products and products.

The best example is to let customers try them on.

Data show that 68% of the customers will trade after trying.

Points for attention:

1. take the initiative to unbutton buttons, zippers, shoes and so on for customers.

2. guide customers to wait outside the fitting room.

3. when customers walk out of the fitting room, organize them.

4.. To evaluate the effect of trying, be sincere, with exaggerated words and compliments.

Five, regardless of the way to approach customers and introduce products, guide buyers must pay attention to the following points:

1, the expression and response of customers.

2, be careful in asking questions and avoid personal privacy.

3, the distance from customers should not be too close or too far away.

The correct distance is around 1.5 meter, which is also the social distance we usually call.