Zhou Haijiang, President Of The Red Bean Group: "Three Self Six" To Create New Kinetic Energy Of Su Shang

In January 23rd, the 2016 (tenth session) annual meeting of the leaders of the Soviet Union was held in Nanjing.

The theme of this annual meeting is "ask for directions in 13th Five-Year: the potential of reform and the power of Su Shang".

Zhou Haijiang, executive director of the Jiangsu trade association and President of the red bean Group Co., Ltd., attended the annual meeting and gave a wonderful sharing in the links of the famous businessmen in the Soviet Union.

It puts forward "three self six" and "three self", namely, independent innovation, independent brand and independent capital. "Six changes" refers to intellectualization, greening, service, high-end, internationalization and securitisation.

He believed that entities should seek new impetus for the development of the Soviet Union from the "three selves and six pformations". At the same time, according to the 13th Five-Year plan, strengthening the supply side structure reform will surely win the opportunity in the pformation and upgrading.

As a group of Chinese businessmen, Su Shang is a better group, regardless of the local economy.

They all play a very important role.

The current economic situation is very grim. It can be described in two words of "severe winter", just like today's weather.

In order to develop in the long run, we must have enough confidence and endure short-term pain before we can break through this barrier.

From the perspective of industry, how to overcome difficulties and find new impetus for the development of Su Shang? Zhou Haijiang put forward "

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Innovation driven to create "three self" enterprises

"Three self" refers to independent innovation, independent brand and independent capital.

Why do we need to make independent innovation? Nowadays, enterprises are becoming more and more unprofitable. Who can make money? Only monopoly enterprises can make money.

For the majority of private enterprises, monopoly depends on innovation monopoly, and innovation monopoly includes business model innovation, including technological innovation, including brand innovation.

No matter what kind of innovation, as long as your innovation can stay ahead for a period of time, you will be profitable.

The only way out for private enterprises is to create monopoly.

Technology product innovation, such as apple mobile phone; business mode innovation, such as Alibaba platform; brand innovation, a large number of excellent brands in the market.

The key to technological product innovation requires enterprises to seize the three elements of "talent, platform and investment" to continuously upgrade.

In addition to independent innovation, we must have our own brand.

In the market competition, brand is particularly important.

To build a brand, enterprises should do well in all aspects of product quality, function and experience.

In every aspect of the industry chain, although independent innovation is very important, many times, independent innovation serves the brand.

For example, Foxconn has many innovations, but he works for apple, for apple processing, and for apple to integrate his resources instead of integrating apple resources, so sometimes brands are more important than innovation.

The international market is an international brand, and the domestic market is shared by domestic brands and international brands.

If you want to participate in the market, you must have your own brand.

The third new driving force for the development of enterprises is the power of their own capital.

Self capital was invented by me.

Our capital market faces two paths, one is the European road, the other is the American road.

Europe is a country based on debt, while the United States is taking the road of direct financing, the new enterprise can develop well, and the old enterprises can also buy and merge through the capital market, which can be said to be very severe.

If China goes on the European road, it will become more and more troublesome, but China will become stronger and stronger as the United States takes the road, and its national fortune will become more prosperous, so the capital market must be done well.

Now that China has entered the era of capital economy, capital has a strong amplification effect in the market.

The market is divided into two main categories, one is the product market, the other is the brand, and the other is the factor market.

The independent brand is used to participate in the product market competition. After the capital is used well, you can get the corresponding accumulation in the factor market. If you are gathered together, your brand will develop quickly.

Reform and innovation and promote the construction of "six aspects"

What is "six changes"? Intelligence, greening, internationalization, service, high-end and securitisation. Zhou Haijiang thinks this is the way out for the current entity enterprises.

Intelligence is to grasp the "+ Internet" in one hand, mainly referring to the informatization construction of traditional enterprises, just like red beans in creating intelligent red beans.

The other hand should seize the "Internet +". The China textile trading center integrates the traditional industries with the concept and mode of the Internet.

The intellectualization of red beans refers to the wisdom of clothing, first of all, let the traditional enterprise informatization, in addition, "Internet +".

Green means that we should grasp the "green manufacturing" and save energy and reduce emissions.

The other hand should seize the "green ecological industry", just like yew.

Service, we must grasp the "manufacturing service", selling products is one-time, selling services is N times, our real economy, with the premise of product centric, now the user centered, is to make our service better.

The other hand should grasp the layout of modern service industry.

High end means that we should seize the "high-end value chain", including the development of the two ends of the smile curve, so that the added value of the enterprise will be higher and higher.

The other hand should grasp the layout of high-end industries in strategic emerging industries, and take red beans as a strategic emerging industry.

Internationalization is to seize the "cross-border mergers and acquisitions". If Chinese enterprises can go public, they must seize the opportunity to buy more foreign resources for their own use.

The other hand should seize the "one belt and one road". The red bean will create a "one belt and one road" model in the West Port special economic zone to accelerate the construction of Huoerguosi red bean garment factory and form a new bright spot in the "one south one north" layout in the layout of the red bean group "one belt and one road".

Securitisation is to grasp the listing work at the same time, to grasp the financial work at the same time, so that the function of financial pformation and upgrading of entity enterprises becomes more and more prominent.

Recently, we are also participating in the establishment of "Su min investment". I am here to call on the Soviet Union business. If you have investment ideas, you must take part in Su min's investment. On the one hand, it has higher returns, and on the other hand, it can learn a lot from others.

And I believe Su min can definitely make money.