China'S Large Shopping Centers Are Accelerating The Digital Revolution.
China is building a large scale.
Shopping Mall
In the forefront of the world.
Consultation Service Co, the world's State Richard Ellis real estate company, said that China accounted for 90% of the cities that built shopping centers in the world in 2014.
Founder of Wan Jiang long Network Limited Gong Yitao said: "temporarily oversupply, and now is no longer the time to make money by opening a shopping mall. We need a better way to connect customers and businesses to O2O (online to offline) platforms.
A few years ago, Wanda Group, China's largest commercial real estate developer, invited Gong Yitao to set up the first O2O platform for Wanda shopping center.
Gong Yitao used to be
Alibaba
The head of international trading platform business.
After resigning from the Alibaba, Gong Yitao founded Wan Jiang long Network Limited.
The company is a service provider that helps shopping centers upgrade to smart shopping centers. It sets up O2O platform for shopping centers and provides O2O operation services.
Gong Yitao said his company focused on turning customers into registered members through WiFi and mobile application software, and realizing the docking between shopping centers and businesses through intelligent POS.
Gong Yitao said: "now we can take the" marking strategy "to our customers, and attract them into the store by integrating points and electronic coupons.
Using a smart POS developed by Wan Jiang long, shopping center operators can further control the sales of each store.
Gong Yitao said, "once
Shopping Mall
If you master the data of each store, you can choose the stationed merchants. "
He also said that Chinese consumers are very active and willing to accept new things, which motivate shopping centers to build O2O platform.
He is optimistic about the potential of Chinese shopping centers, because shopping centres now attract about 10% of total consumer spending, compared with over 50% in the United States.
A Accenture Corporation manager in Greater China said that the number of shopping centers in China was faster than that in the United States and the user experience was greatly improved.
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