A Farewell Letter From Tmall Operations Director

1, supply chain, supply chain or supply chain.

As a director of operations, I have to be responsible for all two things at all times. In fact, this is the core two thing in any business that can earn the difference by buying and selling.

In fact, compared with sales, the supply channel should be taken seriously. This is a logic which is clear and original. Many sales problems appear in the sales itself, but there are many problems, which can be traced back to the basic supply chain links, that is, the purchase problem.

To create a flexible supply chain with complete flexibility and flexibility is the absolute root of doing well in the operation of the electricity supplier. Then the problem is that the mastery of the supply chain can not be learned overnight. 90% of the garment enterprises are dead on the stock market. The online brand with a very shallow foundation is almost impossible to build their own supply chain system. What should we do?

This problem has existed for a long time in the Tmall store which I run, and I haven't solved it for two years.

Double 11 ago, we carefully created 3 kinds of explosive money, unexpectedly, "every time a time" supply chain rupture just at this time, 1500 pieces of quantity let us pile up the warehouse like eleven golden week's Tiananmen square.

Then there is a vicious circle - we have set an unprecedented price for this burst, just to reduce inventory pressure.

The storm of 11 or two really swept away many of our clothes. Maybe they went to customers who liked them, or maybe they went to cheap people.

Such a supply chain problem is very common, but it is difficult to improve. For those of us who purchase OEM, we have to add a "more" word.

Small orders factories do not pick up, not only do not take orders, may not even receive the phone; small and medium-sized orders? Factories used the original mass production mode applied to the above, the cost will increase significantly, the efficiency will be greatly reduced.

On the Taobao that costs you a few hairs of our house, the cost increase of 5% is meant to be eliminated by the opponent. Then there is a big order - slow cycle, high inventory pressure, and the loss of manpower and material resources is even more chilling.

For a while, all 3 of our factories came together and told us, "Hey, your order is too small, and we may have to raise the price slightly in the future." at that time, I longed for a supplier who could take small orders and produce quickly, better than the desire for Grandpa Mao directly.

And just for cleaning up.

I think I have made a stylish clothing brand with the least dignity.

I am an idealistic person. Now I see the value and soul of a clothing product. I think it is a piece of cheap cloth placed in the vegetable market and mops.

Perhaps it seems to you to clean up inventory, but I understand it is also a greed.

Obviously we can maintain a certain attitude, not to be so cheap, and lose part of the sales, but we will be in a positive positive cycle, we should do something long-term beneficial to the brand.

Then, as you can imagine, as a director of operations, such a "trivial matter" can not be solved. What should I do? Two years ago, I struggled to find a solution to the problem, and I could hardly get a scolding on my face.

2, no scrupulous brush.

"Taobao's natural flow is like a wife: it's always very dull, and occasionally a passion, you will be very happy; Taobao guest is like little three: if you perfunctory her, she will also perfunctory you; the through train is like a sitting lady: Although dressed well, but the essence is who money more with who; Taobao activity is like night shop Romance: all have fantasies, but really want to meet, it is likely to let you go to pieces."

As a common phenomenon, it is also a worry. Fortunately, I have a very good relationship with the children. Otherwise, we may become the scapegoat.

In order to have a good exposure, our investment in draining almost killed the profits that we must keep at ordinary times.

What we do is to stand in front of the price killer and stand at least like a Taobao's predecessor.

Many of these fights are a succession of graduates. They go to Taobao to start their own business, take their parents' hard-earned money first to hit the "high praise". It will not be long before the money is burnt out, but at the same time, there are a number of new entrepreneurs starting from burning money.

In the future, brushes will no longer be effective, and prices will no longer be effective, and advertising will only get higher and higher.

Then how should we play? Although double 11 lets some brands earn enough eyeballs, but that is a big brand matter, they have the strength strategic loss, takes the loss that spot advertisement expense also may take "Tmall double 11TOP10" the nickname, at other time the money earns.

So what about our high and low turnover businesses? If we lose, we really lose. What stability do we have at the end of the year?

People's commonalities, but I have limited capacity, temporarily unable to break through the status quo.

I can only admit that I am a failure trader.

Of course, there are still many clothes traders to buy clothes of the hidden rules of the problem, I do not go all the way to say.

Our time needs to be used for valuable creation. I really hate to promote sales, brush up, comment, and make pictures on tall buildings.

I am a person who loves outdoor sports and riding. I know what love is for a thing and industry.

In the past two years, I have known some situations of my colleagues, and I can not find my ideal and passion in the whole field.

If we go on like this, there may be no future for all of us. Of course, we do the same thing.

3, no overtime, no electricity supplier

This topic is really intoxicating.

I am not a newcomer in the workplace, I have also brought many teams.

But because of the overtime rhythm before and after the double 11, I am ashamed to see my parents, my wife and children.

11 years ago, for half a month, I came home only in the morning. When I was able to go home early yesterday, my 3 year old son didn't allow me to take it. The small w of the Department did not catch up with her girlfriend's birthday because they worked too late. They spent a few days in the evening, second days and 11 times, but little w could only find me crying and complaining. The little Z was even worse. She had already gone to the hospital for some serious discomfort.

It's really childish to talk about overtime work now, but this is actually a common feature of making clothing business operators struggling to compel a family. As a medium seller, the brand is not strong enough, the financial strength is not enough, and the manpower is going to be ready. Once the big promotion is made, it can only be used for three purposes.

Behind the 11 figures, are people concerned about the health of practitioners? Figures are never enough, and the body is the employees themselves.

As a team leader, I can not accept this non rhythmic overdraft now.

4. An unlimited overdraft credit card.

I want to get rid of this "backward" mode of online retail in my whole life.

To do this kind of business in Tmall Taobao now, we have become a low level trader. In fact, far from being able to create a valuable and innovative brand, play rules, play tricks and play tricks.

It is cheap and convenient for customers to pick up cheap and grab rubbish. But has our life and economic development level changed? Wood has! Because now we are used to the short prosperity of this overdraft future value, and are accustomed to sacrificing team and culture.

This logic is too small to affect our personal development, so as to affect the development of society.

Platform based on such business rules brush data brush money flow volume, big brand brush brand influence brush pmission, the rest of the remaining brush life, play more dead.

Therefore, we should change the logic of overdraft as soon as possible to the logic of creation and sustainable development.

Speaking of here, it is nothing to find some reasons for leaving, but I have long considered it and really want to say goodbye to this industry.

The choice is greater than the effort. I don't want to go farther and farther on a less healthy road.

There are various indicators of the company, the rules of the platform are bound, there are teams and consumers, and there are countless pressures from the supply chain disruption, inventory pressure and ranking. I really can not do anything in the current business logic of this sandwich.

"When you write PPT, the COD in Alaska is leaping out of the water. When you look at the report, the golden monkeys of the Meili Xue Shan just climb up the tree tops; when you squeeze into the subway, the hawk circling the clouds in Tibet; when you quarrel in the meeting, Nepal Backpackers take up the wine cup and sit beside the fire. There are some high heeled shoes that can not reach the road, some of which are not smelled of perfume, and some are never seen in the office buildings.