After Burberry, Tom Ford Reduced The Show Run Once A Year.

And Burberry said that it would accelerate the T time to meet the consumers' time. Tom Ford, also known as the 4 month after the fashion show, can directly face consumers. It is a backward mode.

In fact, Tom Ford has changed almost every season since its comeback.

Although Burberry and Tom Ford are known as changing show show models in order to face the end consumers more directly, the industry believes that the role of fashion shows in the age of social media is getting smaller and smaller, and it is a cost-effective way to spend money and hours. Therefore, for some smaller or medium brands, the most important role is to reduce.

Cost.

On the contrary, Chanel, Louis Vuitton Louis Weedon and Gucci Gucci have spent more money on the holiday Series in the past few years.

At the end of last year, Tom Ford expressed the idea of changing fashion distribution mode in an interview.

Tom Ford quit from Gucci Gucci and focused on her brand dormancy. After the first few years of comeback, the women's show also did not choose the traditional fashion show.

At that time, when fashion bloggers became popular, when the bloggers became the first batch of KOL, Tom Ford openly expressed the arrangement of these fashion bloggers.

The front row was dissatisfied, so it chose a very closed private space, a very small number of inviting people, and a way to prohibit photographing and to release photos of the show before the store.

However, such a state has only lasted for two seasons, and in fact, it has deliberately leaked several pictures to the Internet media since the second quarter.

After that, Tom Ford completely compromised. Apart from actively embracing the Internet and social media, it even admitted that the fashion show was not as good as instagram. It said, "consumers do not care about fashion reviews and magazines at all. They only care about what Rihanna Rihanna introduced or talked about on social media instagram."

For this time to change the way of publishing again, Tom Ford represents the reality of today, in order to communicate with consumers.

Some changes must be made to try different ways.