Hongkong Fashion Brand Grana Has Invested $3 Million 500 Thousand To Expand Its Internationalization.

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Grana has announced that it has completed $3 million 500 thousand in seed financing.

The leading investor in this round of investment is Golden Gate ventures, and the participating parties include MindWorks Ventures and Bluebell Group.

After the current round of financing, the total amount of Grana financing reached US $6 million, and A financing is being prepared.

Grana has just entered the US market recently, and the current round of financing will help to further expand the international market.

According to the official press release, Grana produces garments from all parts of the world, including Chinese silk, Mongolia wool, Irish flax, Japanese denim, Peru Pima cotton, French poplin, Chinese denim, Italy Merino wool and Japanese striped cloth.

Through and

Suppliers directly cooperate, Grana designs and organizes itself to produce high quality clothing for luxury customers.

During the trial operation in March 2014, Grana sold 2000 T-shirts in Peru in a week and sent them from Hongkong to 8 different countries.

Since its release in October 2014, Grana's monthly sales have risen by 40%.

The current round of funds will enable Grana to further expand its sales scope and enter the mainland and the US market.

In addition, they will introduce more kinds of products, including leather goods, underwear and sportswear.

"We are very pleased to have the support of Golden Gate Ventures and MindWorks Ventures."

"Their support is very important to our development in the United States," said Grana co-founder and CEO Luke Grana.

At present, the United States has become an important market for us, accounting for 20% of global sales.

Since the launch of the website, Grana has brought their "fitting rooms" to Sydney, Singapore and Hongkong, and officially entered San Francisco in December 2015.

"Fitting room" is different from traditional stores. It is mainly used to display all kinds of clothing. Customers can feel the brand culture here, interact with Grana's customer service, and learn more about brand information.

This combination of retail and exhibition is becoming more and more popular.

"Emerging enterprises are having an impact on the way the industry operates.

Grana is challenging the development of a global brand.

Rooted in their users, Grana is developing all over the world in a city and a city. "

Vinnie Lauria, managing partner of Golden Gate Ventures said.

"We believe that the business model of Grana can bring reform to the retail industry and bring the best modern consumption experience to consumers."

David Chang, partner of MindWorks Ventures, said: "this investment enables Grana to expand their sales network and implement their multi-channel strategy."

As part of the brand's international expansion and growth strategy, Grana will use this new fund to build a global top team.

At present, Grana has more than 40 employees in Hongkong and has recently set up a new team in San Francisco.

About Grana

Grana is a global fashion business brand, selling all kinds of products.

The standard clothing is made from the top materials from all over the world.

Grana operates online and directly cooperates with fabric suppliers, reducing the cost of traditional apparel manufacturers in the middle step.

When the fabric is selected, Grana's team will focus on the design of all kinds of classic products that surpass the times.