"Silk China" Steadily Promotes The Silk Industry To Embrace "Internet +"

In February 24th, the Ministry of Commerce's National Cocoon

The media conference was held in Beijing with the support of the coordination office and the "Silk China" Internet + exhibition exhibition organized by the China Textile Business Association.

As the Ministry of Commerce's cocoon silk industry public service system project, the current "Silk China" series of promotional activities will be held in March 15, 2016 in Chengdu, the ninety-eighth "China needle cotton trade fair" and the twenty-eighth "China Silk Fair".

"Silk China" steadily advancing

China has a long history of silk culture and is the largest exporter of silk materials in the world. However, the per capita consumption of silk in China is far lower than that in Europe and the United States.

Besides purchasing power, the difference of consumption concept is an important factor.

At present, the scale of consumption in China continues to expand and the consumption structure is rapidly upgrading. The market potential of silk products is huge.

In September 2013, with the approval of the State Council, the 8 departments such as the Ministry of Commerce jointly issued the "opinions on further promoting the healthy development of the cocoon silk industry" (hereinafter referred to as "opinions"), and listed "vigorously expanding the domestic and foreign silk consumption market" as one of the key tasks to promote the development of the industry.

In order to carry out the spirit of the "opinions", support the pformation and upgrading of the cocoon and silk industry, accelerate the pformation of our country from a large silk country to a strong silk country, further promote the silk culture, publicize and promote the characteristics of the natural, comfortable, functional and luxurious nature of silk products, develop new consumption demands, and promote the healthy and orderly development of the cocoon and silk industry. The National Cocoon Silk coordination office has launched the construction of the public service system platform of the Ministry of Commerce and cocoon silk industry, of which "Silk China" campaign is an important part.

It is reported that through the efforts of the past two sessions and the active participation of more than 200 terminal retail stores nationwide, the project has promoted the popularity and reputation of the silk industry, to a certain extent, has increased the intensity of silk dissemination and publicity effect, and is conducive to further condensing the industry to promote silk consumption and create a national silk brand for the domestic market and even the international market.

Silk industry embraces "Internet +"

According to Yu Yuenan, vice president of China Textile Business Association, "Silk China" has been successfully held for the 2 time.

The promotion and publicity platform for "Silk China" in 2016 will start with the promotion of Internet sales, focus on publicity and promotion of "Internet +", and make online and offline cooperation to promote the development of Internet sales of silk products.

At that time, the association will jointly promote the promotion of the Internet sales of silk products with the electricity supplier giant Tmall, and jointly organize training courses and lectures on "Silk Internet +" for the same time, and guide silk enterprises to accelerate the pace of "Internet +", promote online and offline integration, and enhance the brand influence of silk.

"Joint Declaration" standardizing market escort industry

According to project planning, March 15th, China

The commodities business association and Tmall will join hands with Xinyuan, Ci Yun, Taihu snow, Wan Shi Li, Kai Xi Ya, Qian Huang and other brands to sign and publish the "Silk China" Internet + quality pledge joint declaration in Chengdu.

The responsibility and assessment system ensures that the qualified rate of the products reaches 100%; the products promised to be sold in the Tmall mall and offline stores will strictly enforce the national standards and relevant laws and regulations, strictly describe the product details, strictly abide by the quality control regulations, standardize production and business operations according to law, and actively maintain good market order; promise to ensure the pparency of the products produced in the market, and consciously accept the extensive supervision of the quality and technical supervision departments, public opinion and consumers, and do not hide, avoid or delay any problems or incidents that are related to the interests of the society or consumers caused by the quality of products. Take an honest and responsible attitude, take the initiative and timely response and deal with them, and promote the healthy development of China's silk consumer market with practical actions. Participating enterprises will undertake to fulfill corporate social responsibility actively, maintain and enhance product quality, protect consumers' interests, and comprehensively strengthen internal quality standards.

"Fashion consumption month" helps dual line consumption

In May 2016, the China Textile Business Association jointly launched the "fashion consumption month" online and offline, set up an experience platform under the online and offline business in 100 stores, shopping malls and Tmall stores in the whole country, and unified the silk fashion consumption Month activities to expand the silk consumption atmosphere, enhance public participation and promote online and offline integration.

Yu added that at present, 43 enterprises have signed up for the event. The association will organize and guide the national excellent silk enterprises, actively carry out e-commerce, open up new sales channels in Tmall mall, encourage enterprises to organize new products and new varieties to carry out colorful marketing activities, use the Internet to develop new marketing channels suitable for online sales and enterprises, and expand sales and enhance competitiveness of products.

At the same time, in line with online publicity and sales, to make up for the weakness of online product experience, the association will also help enterprises to set up experience platform online, so that consumers can experience the beauty and comfort of silk products, realize the quality service of silk enterprises, and scan the two-dimensional code for direct pactions, so as to realize the interaction between online and offline businesses.

During the event, the association will invite Internet talents and industry elites to discuss and exchange the way of Internet and silk fusion in the form of lectures and training courses, enhance the Internet business and marketing capabilities of silk enterprises, and enhance the sales ability of e-commerce.

The theme activities such as "new show" and so on, featuring silk features, let consumers experience and feel the culture and charm of silk.