Husband And Wife Give Up High Paying Job And Return Home To Start "Knitting Sweater"

After years of work in the Internet industry, Ma Jiwei and his wife gave up the industry's high salaries and became professional weaving men and weaving girls.

We are going to turn the "knitting sweater" into a new favorite of the tide male tide girl.

Although the current progress has been delayed, Ma Jiwei still feels that his choice is correct: "to Da Li, we still have some national complex.

Knitting industry is relatively advanced in Japan, and is very backward in China, especially the lack of good weaving designers.

We hope to integrate and build the ecological environment of the domestic hand weaving industry.

Revolution. "

How big is the manual weaving Market?

In many people's mind, knitted sweater is only the daily pastime of housewives.

"Before I was like many people, I think hand knitting is an outdated industry."

Ma Jiwei said, focusing on hand weaving, mainly because of wife Liu Huiju.

Liu Huiju is a top student at the computer department of Shandong University. He worked as a senior engineer in Ji'nan with an annual salary of about one hundred thousand, which is already a high salary in the second tier city.

But Liu Huiju has always liked it.

Better than coding, it's almost fascinating, and even more than coding.

After the Spring Festival of 2015, Liu Huiju proposed that he should quit his job to specialize in weaving and develop a hand woven Internet customized platform called "love weaving".

Ma Jiwei studied the handwoven market carefully.

He found that manual weaving is still very hot in special circles.

There are tens of thousands of new posts every day in the professional forum "weaving life", and there are more than 20000 shops on hand weaving related to Taobao.

Nowadays, manual weaving is more abundant. It is no longer functional, but has become an interesting hobby and technology.

Besides, after busy work, hand knitting can ease people's mind and calm their mood.

It also enables people to exert their imagination to the full, and to witness the birth of knitted fabrics from their own hands. The sense of accomplishment is real and even addictive.

With the rise of the Internet, especially in the recent two years of "double creation", private customized business is becoming more and more popular.

Because of its unique material, sweaters are more likely to make beautiful designs.

All kinds of Online

Sales are good.

After more than half a year's visits and investigations, Ma Jiwei made up his mind to start a business with his wife.

In November 2015, he gave up the Internet finance work of Beijing's annual salary of hundreds of thousands of people, and returned to Ji'nan to participate in the development of "love weaving" project.

Ma Jiwei's vision

With regard to "love weaving", Ma Jiwei's idea is to gather customers and weaving designers to make it a platform similar to Amazon.

Weaving designers shop on "love weaving", and "love weaving" themselves will also open outlets on the platform.

Customers can go to the store to pick their money and customize them, or they can take their own styles to "invest" on the platform.

Because of the custom-made properties and the highly customizable characteristics of hand knitting, sweaters on machine knitting are completely different from those on machine knitting.

But the resulting problems also arise: because of the different user shapes, weaving varies, and the complexity can be seen in mathematical arrangement.

Every time the knitter calculates the weaving method, it will take a great deal of energy.

This is also one of the reasons why Taobao and others are expensive in manual weaving.

The solution to "love weaving" is to adopt big data.

Based on big data, Liu Huiju uses programming knowledge to standardize complex styles.

As long as the input data of the customer's body is woven, the knitting machine can automatically weave the drawing.

According to the blueprint, as long as the knitter has basic knowledge of knitting, he will be able to get a hand in one day and weave a complicated sweater quickly.

In this way, the threshold of the knitter is greatly reduced.

At present, the backstage system has collected more than ten thousand types of data and is expected to reach up to ten million.

Ma Jiwei said he would apply for a patent for the backstage system as soon as possible.

In terms of business development, Ma Jiwei plans to combine online and offline, cooperate with online mother and baby platform, offline shop, mother and child shop and clothing store, and set up two or three cooperative stores in every provincial capital city.

In terms of profitability, profits will be gained through official self run stores, paction fees, advertising and weaving materials.

Hard cold start

It is easier said than done to make an idea come true.

From Ma Jiwei's resignation to the present, products are still not online.

Ma Jiwei revealed that he had invited a few friends to help with the platform, but his friends were part time jobs, which led to the slow progress of the platform.

And the couple have already invested 2.3 million savings in "love weaving". If you want to make a professional platform, some of them will not be able to eat.

However, there is no concept of products, and investors are also very cautious when the investment is cold.

Ma Jiwei said that because the target group of "love weaving" is children and women, investors who have contacted have expressed their optimism about the pattern of "love weaving".

However, investors want to see a complete business logic, that is, "love weaving" business closed loop after formal operation.

In this way, Ma Jiwei was caught in the question of "egg first or chicken first".

But Ma Jiwei intends to stick to it.

In fact, after returning to Ji'nan, more than one company invited Ma Jiwei to serve.

But he refused, "because I like this line, so I refuse to get entangled."