• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    In The Middle Of The 1 Billion States, After The Accident, Semir Failed.

    2016/2/29 11:04:00 181

    SemirDevelopment StrategyBrandFashion DesignerPformationClothingCasual Wear

    After the 500 million yuan net profit gap was opened in the first half of last year, the difference of development strategy made the gap between the two major landmark brands, Metersbonwe (hereinafter referred to as "American state") and Semir, further widened.

    According to the two major

    brand

    Recently released 2015 annual performance bulletin, US bond net profit fell 396%, a loss of 431 million yuan, Semir net profit grew 23.16% to 1 billion 345 million yuan, the difference between the net profit of nearly 1 billion 800 million yuan.

    The results of the two companies show that

    Smith Barney

    Revenue fell 5% to 6 billion 285 million yuan, Semir's revenue grew 15.74% to 9 billion 430 million yuan over the same period, while in 2013, Semir and the United States had nearly 600 million yuan revenue gap.

    The US state said that during the reporting period, the retail sales of the company continued to improve, and the growth of children's clothing business and online channels was obvious. The performance loss was mainly due to the adjustment of franchise channels.

    Semir said that the growth of its performance was mainly due to the company's efforts to strengthen product development, reform the sales system, promote the layout of the whole channel, the continuous development of leisure business and children's business, and the rapid growth of online business.

    As a representative brand of local casual wear, Mei bang and Semir have started in Wenzhou, and have been competing for each other since their establishment.

    With its independent design, production outsourcing, light asset model and accurate star endorsement marketing, the United States is in a leading position in the industry, with revenues of nearly billion yuan in 2011.

    However, after 2011, the performance of the US bond market declined year by year. The high-end city brand ME&CITY, which imitated ZARA, was not bought by consumers. A large number of Direct stores and experiential shops were not able to promote sales. It was regarded as the key "fan App" of the Internet pformation of the United States.

    The industry said that in the face of fast fashion into China, domestic brands, such as the rise of electricity providers and other market changes, the United States in the forefront of pformation, but because of the pformation of anxiety disorders, "trial and error too".

    Independent fashion division Ma Gang said that the comparison between Smith Barney and Semir can not be seen through linear thinking.

    The growth of Semir's performance this year is mainly due to the development of children's clothing business.

    But in addition to the decline in sales of apparel business, the loss of the US state mainly stems from the huge investment in Internet pformation which has not yet been rewarded and aggressive.

    Transformation

    The high risk of style.

    Last year's losses were in line with expectations.


    • Related reading

    H&M Group: Steady Growth In Sales In 2015

    Leisure clothes
    |
    2016/2/23 12:31:00
    44

    JEANSWEST'S Performance Decline Plan Focuses On Three Or Four Tier Cities

    Leisure clothes
    |
    2016/2/23 10:03:00
    52

    How Can Amazon Help Itself To Overcome Difficulties In The Apparel Industry?

    Leisure clothes
    |
    2016/2/22 11:24:00
    39

    Mergers And Acquisitions Failed, O2O Investment Shrunk, Failure Of The United States Apparel Pformation

    Leisure clothes
    |
    2016/2/22 10:09:00
    111

    Lululemon Is Replacing Luxury Goods This Time To Set Off A Sports Frenzy.

    Leisure clothes
    |
    2016/2/20 14:27:00
    35
    Read the next article

    A Clothing Store Must Be Exquisite.

    Sometimes, a good location will be bad for the reason of the shop itself, or because the owner has to change the location and pay extra money because he did not take into account the conditions of the shop itself.

    主站蜘蛛池模板: 成人欧美一区二区三区的电影| 脱裙打光屁股打红动态图| 欧美又大粗又爽又黄大片视频黑人 | 成人亚洲欧美日韩在线| 国产一区二区在线观看视频| 久久久999久久久精品| 青苹果乐园在线高清| 日本免费www| 国产一级淫片免费播放电影| 久久久久久亚洲av无码专区| 色偷偷人人澡人人爽人人模| 成人黄色在线网站| 全免费a级毛片免费看| freeⅹxx69性欧美按摩| 波多野结衣av高清一区二区三区| 国内精品久久久久久99蜜桃| 亚洲日韩国产成网在线观看| 手机在线看片你懂的| 野花社区视频在线观看| 日本久久综合久久综合| 四虎AV永久在线精品免费观看| 中国一级毛片录像| 男女一边摸一边做爽爽| 国产绳艺sm调教室论坛| 免费一级毛片无毒不卡| 99视频精品全国在线观看| 欧美日韩一区二区综合| 国产日韩在线看| 亚洲AV日韩AV永久无码下载| 韩国女主播一区二区| 成人爽a毛片在线视频| 免费av一区二区三区| 55夜色66夜色| 日韩在线视频第一页| 四虎影在永久地址在线观看| www成人免费观看网站| 欧美激情xxxx性bbbb| 国产成人无码a区在线观看视频 | 又爽又黄又无遮挡的视频在线观看 | 久久久久久久国产a∨| 精品久久久噜噜噜久久久|