What Should China'S Electricity Suppliers Do?

Internet growth dividends have gradually faded, and competition between platforms has become increasingly intense. From the development trend of Taobao and Tmall, the performance of e-commerce platform is not as easy as before.

On the other hand, after all, online is a smaller share of the retail market. It is also reasonable for the platform to seek more opportunities for offline development with its own supply chain resources.

That is, the slowdown in online growth and the unsustainable mode of burning money. In order to make up for the short board under the electricity line, the main reason for the opening of the electricity supplier is the pursuit of profit.

But no matter why, under the current China's economic environment, experienced shops are blocked because of the pformation of the electricity supplier, and retail sales are blocked.

Are all kinds of obstacles in winter such as online development?

Each entry is a channel, and each channel needs to have different brand differences. In other words, it is necessary to redefine the users of this channel and label themselves with distinct labels.

Therefore, if there is no redefinition of this wave of consumers, it is hard for consumers to really succeed if they think of offline stores and online stores.

It's hard!

The line is not so mixed up!

In the early years, Tmall opened a shop in Beijing and loved the hive.

The maternal and child shop was opened in the leisurely Tang Dynasty of the Chao Wai Street in Beijing, and was also considered unsuccessful by the maternal and child industry.

Why is it unsuccessful? Great fame, rich selection, online and offline multi angle experience, at least should live well.

Unfortunately, this is not the case.

In those days, 7-11 was an electronic business, and the best seller of the electronic business platform was sold to the Ito hall. The sales volume per unit area was 30% higher than that of the general display.

Why does China's electricity supplier do that?

In fact, the more detailed the retail, the more attention to the brand.

Each subdivision channel should have different brands and have different impression on consumers.

For example, Jingdong mother and baby, online is followed by

Mother to child fight is to fight with Su Ninghong children, you are rivals, your courier advantage may be competitive.

But when you go to the store, your store is next to you. It's Yun Yingtong, a friend of you. You are fighting against the passengers. Your courier is not an advantage. The brand extension of Jingdong is not going to the store. If it extends, even if the customer is curious to enter, he will find it no quicker than his shop.

Customers are so strange.

A little further, why did the entrance of WeChat's shopping to its own line, but still can not do it? What a huge flow ah, but users do not go to WeChat's entrance shopping, the reason is very simple, the entrance to him, there is no difference, lower prices, product update tide, no, just an ordinary entrance.

There may be different categories, but to the customers, there is no sense!