Build A New Engine For Beijing Tianjin Hebei Garment Industry

Two years ago, he worked in Hebei Baigou for two years. She was sent to Beijing by the company in January this year to undertake the work of Dahongmen merchants.

The 26 year old Hengshui girl has always preferred slow life. After graduating from university two years ago, she applied for a Hebei business and was sent to Baigou to take charge of the publicity work of several local shopping centers.

"I really didn't expect to come to Beijing. I think it's good at Baigou."

Jana felt the sudden arrival of the opportunity: after a month's work in Baigou, the coordinated development of Beijing, Tianjin and Hebei rose to the perspective of national strategy.

Baigou, which is only 102 kilometers away from Beijing, is famous for its luggage and bags. It has been rapidly invested in the integration of Beijing, Tianjin and Hebei.

Centenary town

Business began in the late Qing Dynasty.

Logistics does not lose to Beijing

"You go to Baigou from Beijing, of course it doesn't matter. After all, Baigou is just a town.

But if you compare Baigou with the same administrative level in Hebei, the difference is too great. "

Ya Na is a native of Hengshui, Hebei. In her impression, Baigou has always been a "place to do business".

"Baigou this place, almost no land, all households are doing business, the road is everywhere to pull goods.

Ten percent of the cars running on the road are 2.3 million cars, and BMW Benz is very common.

Ya Na said that the first time to go to the white ditch, the face of this town is beyond her imagination.

Because in her hometown, a place of the same rank is basically rural, while Baigou businessmen are pporting luggage and bags with BMW Benz.

Data show that, as early as the late Qing Dynasty, Baigou

In the 70s of last century, the local farmers began to make handbags, student bags and hardware ornaments in the 70s of last century. After the reform and opening up, a large number of surplus labor was separated from the land management, the white ditch and bag industry entered the fast lane. In the 90s of last century, the white ditch has become a famous commercial town in the north and named "the capital of Chinese luggage and bag".

In the view of Ya Na, although the scale can not compare with Beijing, there is no doubt that Baigou is a commercial town.

"Baigou has a permanent population of three hundred thousand, of which one hundred thousand is local population, two hundred thousand is foreign population, part of which is workers from all over the world who work in Baigou, small businesses, and others from other places.

So when the new year comes, Baigou is as empty as Beijing.

And Baigou around Rongcheng, An Xin, Gaoyang, Lixian County and other places, also around the white ditch formed their respective clothing, shoemaking, textile, fur industry, and goods are distributed in Baigou - years of operation bags, has made Baigou has a general city do not have the logistics base.

According to the director of Baigou undertaking side of Dahongmen, Baigou's trade and logistics freight routes reach all cities and counties above the county level. There are more than 200 freight lines, 121 freight stations, and the annual throughput of goods reaches about 17000000 tons.

It is precisely because of the good business atmosphere, mature industrial clusters and a large scale logistics base, the Beijing Tianjin Hebei collaborative development strategy came into being, Baigou quickly became Beijing's non capital function docking options.

Strength docking

Charming

Luggage city changes clothing City

Survey of ten thousand merchants

In May 8, 2014, Ya Na always remembered that afternoon when she returned from Beijing to the Baigou out of the high speed, the toll collector said to her, "are you also going to the international road inspection?" I tell you how to go. There are more people to go today.

Ya Na is in a state of passion because he is the company that she works for. He is also a specific undertaking for Dahongmen to shift to Baigou industry, and to rent shops and provide operation services to businesses.

"May 8th is a turning point."

Ya Na said that in the morning, the Fengtai Dahongmen area and the Baigou trade and Industry joint promotion will be concluded. At noon, there were businessmen visiting Baigou, and the exhibition hall was full.

Before May 8th, Baigou "received an average daily" official inspection from Beijing.

And after May 8th, merchants became the mainstream of investigation. By the 12 day, more than 10000 groups of merchants were received. There were few people in each group, dozens of people, and many of them were spontaneous.

By chance, by the end of 2013, the contractor took away a shopping mall after the relocation of its luggage wholesalers. Shortly after that, the strategy of coordinated development of Beijing, Tianjin and Hebei was published. The mall was used to undertake the homeopathy. In September 28, 2014, Baigou Dahongmen International Garment City opened and became the earliest industry pfer undertaking project.

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Full of sincerity

Business rent free two years of medical education localization

Any market undergoing large-scale relocation will face two to three years of adjustment and recuperation so as to regain popularity.

Ya Na is also working hard for it. Her work involves many shopping malls, which are very mature.

In other markets, Baigou Dahongmen's popularity is still insufficient. "No matter the surrounding consumers or professional buyers, many do not know that Baigou has clothing now."

Therefore, we need to invest a lot of power, such as targeted advertising on the expressway, advertising on Beijing buses, telling professional buyers and consumers, Dahongmen has reached Baigou.

This is the mall that I put the most energy into.

In addition, a more effective way is to organize procurement festivals and other activities to drain professional buyers of luggage and bags to Baigou Dahongmen.

"When we do the shopping festival in other mall, we will send the bus to these buyers to Dahongmen to wrap up the Chartered fare and buy a certain amount of the gift. Can they tell them to make their own clothes?" said Ya Na, the company's dispatched staff in the city of the two or three tier distributors will also organize local customers to visit the shopping malls to see the goods and establish contacts with the Dahongmen merchants.

The cost of all these operations is borne by both the undertaking side and the Tao international.

At the same time, Baigou Dahongmen clothing city has two years' rent free policy for merchants, charging only two hundred or three hundred yuan per square metre per year.

Baigou government has also issued a large number of preferential policies to attract businesses to settle down: simplifying business documents and approval procedures, simplifying residence permit handling, and allowing merchants who have already handled residence permits in a relaxed way can directly approve and approve in their place of acceptance; protect the normal enrollment of the children of the merchants or investors; implement the unified management policy for medical insurance cards, so as to enable the foreign merchants to have the same medical policy as the local residents.

Ya Na's career will also usher in a new starting point.

"Integration of Beijing, Tianjin and Hebei is actually not only a regional opportunity, but also an opportunity for every enterprise and everyone."

Future outlook

Build a new engine for Beijing Tianjin Hebei garment industry

A weekday morning, Baigou Dahongmen international.

The city just opened, and the salesmen began to push the clothes rack to the front door to attract customers. Many shops were marking the "Beijing Dahongmen merchants" at the door.

"We respect and recognize Dahongmen's value and influence in the clothing industry, and also enhance the sense of belonging and belonging of Dahongmen merchants."

Yin Tiehuan, deputy general manager of Baigou Dahongmen International Garment City, said that Baigou Dahongmen International Garment City has a total construction area of 300 thousand square meters, making Beijing, Tianjin and Hebei garment industry "innovation engine".

The clothing city still retains "Dahongmen" three big characters.

In the process of undertaking industrial pfer in Beijing, Baigou will effectively gather in the market of Beijing clothing, small commodities, accessories, footwear, stationery and sports goods, and so on on the basis of the existing 14 mature professional markets.

The responsible person of Baigou New Town Management Committee said that since 2014, Baigou new town has launched a project covering 7 square kilometres and a total investment of 50 billion yuan. The project will carry out "one to one" development and construction according to the needs of Beijing's industrial pfer, and become a carrier and platform for undertaking Beijing's industrial pfer.

At present, the total investment of 5 billion yuan, the construction area of 1 million 100 thousand square meters of international luggage trading center and raw materials trading center has been put into operation.

The Beijing Tianjin Hebei household industrial park, which covers an area of about 6000 mu, will undertake the relocation and relocation of Beijing's home building materials and Commerce and circulation.