Fast Fashion Brand Zara Launches "Sex Free" Series

In recent years, the neutral dressing style is one of the most popular trends in the fashion industry. It is complementary to "Minimalism", "Normcore" and "sports and leisure".

Leading edge

In this respect, we have unique experimental spirit. Gucci's highly acclaimed design has all kinds of refinement.

,

Of course, there is also a psexual model to show off (of course not as a gimmick); Givenchy uses a large area of rose red; Loewe's creative director JWAnderson lets men wear lace and lace.

Got a male model.

Shoot blockbusters...

Men can wear women's clothing, and women are more popular with boyfriend style, or the concept of gender can be put aside.

Among the fast fashion brands that are more closely related to life, the giant Zara, whose annual sales volume reaches 14 billion 800 million US dollars, has recently taken the lead in adding a "sex free (Ungendered)" shopping category on the official website.

It includes some simple T-shirts, jeans, sweaters and knitwear, jogging pants and so on.

It can be seen that some of the basic designs are simple, gray and white.

Even those who are most conservative about gender issues may not feel abrupt.

Just as the American dialect Association (AmericanDialectSociety) has identified the word "they" as the 2015 word of the year, the younger generation's openness towards gender has become increasingly evident.

We have reported that more and more women have the habit of buying men's clothing. For them, wearing men's clothing in the past only gave people the feeling of "man's wife" and "female man", but now they are sexy, casual and comfortable.

Men, especially men born after 90, are more sophisticated than ever before.

This liquidity means that the world is not two yuan, not male and female, black or white.

Facebook has changed to 56 kinds of sex options since 2014, now it is infinite, and can be applied for custom extensions.

In a survey conducted by CivicScience, Kardashian questioned the views of 1507 American adults on the incident of stepfather degeneration. In general, less than 1/3 of the population (31%) showed support, and the support rate for the millennial generation of women (18-34 years old) was over half (53%).

Although all kinds of ideological shackles still exist, controversies, criticizes and so on caused by bias of sexuality and sexuality are common. But the more prominent signs of the younger generation are their breakthroughs in border areas, and their tolerance for gender and diversity.

For such a global fast fashion giant Zara, the most important target group is young people from generation to generation. To understand them, seize the current trend and become younger is the top priority. It seems to be a wise move.