Home Textile Industry Private Custom Era Hit The Whole Industry Chain + Internet New Mode

For many years, the accumulation of industrial chain and the positive combination of Internet channels in recent years are all

The mode has laid the foundation, and personalized customization is another innovative channel for the two to merge together and extend the development. The wave of private customization is irresistible.

Round patterns, animal shapes, breathable quilts, multi-purpose curtains...

All these fantastic fantasies about home can now be seen in front of consumers.

No matter how unusual the style of your home is, how rare your requirements are, the private ordering of the home textile industry will give you a satisfactory home.

Today, the diversified demand of consumers undoubtedly opens a bright window for the industry's private customization mode.

The home textile industry has also seized this opportunity. The customization of products and gifts is random.

Although the main force of the customization era is not strong enough, it is sweeping through the wave of superiority.

The era of private customization has been attacked.

The popular electronic business platform has become a new channel for consumers to buy home textile products, saving everyone's time.

Nowadays, the private custom mode, which is based on the Internet, provides the public with opportunities for self design and meets the unique needs of consumers.

Ren Yu, general manager of Ningbo Bo Yang home textile marketing center, who is about to participate in the 2016 spring home textile exhibition, emphasizes that the C2B mode will be an inevitable trend of the development of the industry.

For example, a set of

One piece

The use of public code will not wear the proper effect, so many people's suits are being customized.

This is just an example. Nowadays, private ordering is becoming more and more popular in home textile industry.

Fu Shi home textile also said that with the development of Internet, the B2C mode of manufacturer centered in the industrial age is gradually being replaced by C2B customization and private customization mode centered on consumers in the information age.

Who can grasp this trend? Who is the future business leader?

Today, the idea of grasping the overall situation is more and more recognized. The potential of private customization is bigger and bigger. This is a good time for private customization.

The head of Tmall home textile also said that in 2013, the Tmall platform had a fully customized four piece bed product, and achieved 8500 sales and a good sales income of 3 million.

Another cloth brand also dared to subvert tradition, and launched the C2B sales mode in a big way, and achieved good results.

These Internet thinking change traditional industries, consumer oriented, personalized marketing, flexible production and precision service as the core, guiding the new system of APP shopping system will become the mainstream in the future.

In addition, the 2016 spring home textile exhibition, "home of A+" will showcase itself with the theme of "life", and deeply integrate the development trend of the industry.

In 2015,

New achievements have also been made in the customization mode.

The life of Luo Lai comes from the home textile of Luo Lai. In the face of the demand for soft clothing of the new middle class family, in 2015, Luo Lai lived for many years of research and exploration, and finally found a new model suitable for modern young families -- the overall soft clothing customization.

This is the company's demand for new consumer groups to meet the needs, but also enables enterprises to build on the road of private customization.

These single successful enterprise cases and the enterprising direction of the industry leading enterprises are telling the industry and the public. The private custom era has already struck.

Private charms are recognized.

Yang Zhaohua, President of China Household Textile Industry Association, puts forward that personalized, artistic, scientific and functional products are receiving more and more attention from consumers. Home textile enterprises should fully tap the potential, persist in seeking new ideas, innovate and establish new ones. They should actively attack and integrate resources and shoulder the heavy responsibility of building national independent brands.

According to their specific circumstances, customization is made. This mode maximizes the purchase demand of consumers and enhances the brand image of enterprises.

In fact, for the enterprise itself, private ordering can also enable enterprises to give full play to their own advantages.

Actively preparing for the 2016 spring home textile exhibition, Luo Lai's life has strong home textile background and resources. At the same time, integrating the global industrial chain, carefully selecting and introducing European high quality home products, etc., gathered the excellent designers team at home and abroad, customized and presented the personalized style of the home style tonal, so that every detail of the consumer's home is refined and elegant.

It has also fully demonstrated its own resource advantages.

It is understood that the laser carving technology developed by teachers and students at Zhejiang Textile and Fashion College can immediately complete one or two works individually, which can truly achieve customer's "private customization" requirements.

This kind of laser engraving is mainly used in home textiles such as pillows, bedspreads and so on. Its personalized design has attracted the favor of enterprises.

Besides the customization channel and customization mode, production technology is also creating opportunities for private customization.

At the autumn home textile exhibition in 2015, the "Internet + private ordering" service launched by cheerful home textiles, the custom tailored and custom made mode of the old tailor showed the charm of private customization.

This allows us to look forward to the "private engagement" dynamics of the 2016 spring and summer home textiles exhibition.

In addition, from another point of view, Cui Yanjun, general manager of the marketing center of Jiangsu Tang home textile company, emphasizes that private customization is a model for improving service, which plays an important role in locking up customers, and can meet the requirements of some high quality people.

But private ordering should only be an ordinary tool for "icing on the cake" rather than the core "strategic tool".

This view is worth thinking about.

Although not all businesses have private orders, it's time to prepare for private customization.

New mode of whole industry chain + Internet

Now, when it comes to the start of private customization, home textile enterprises have made a lot of contributions.

Zhu Renjun, Minister of marketing department of Dadong home textiles, said that enterprises have already started a private custom mode, and personalized embroidery and printing are the main items. The demand comes mainly from the individualized crowd in the market, which is an important process for enterprises to pform the role of home textile industry.

Cui Yanjun also said that the enterprise has already opened the customized project, mainly to meet the needs of some high life demand customers, and do a better service.

Apart from some enterprises that are preparing and fumbling, a number of home textile enterprises have established a sound private ordering system mode.

Fu Ru home textile has already tried to start the customization project. The enterprise itself has a relatively complete supply chain system from cotton yarn, weaving, printing and dyeing to manufacturing and sales. The production cycle of the product usually takes only 7 days, which lays a solid foundation for personalized customization.

Through the pre-sale, the total volume of orders can be accurately defined, and the home textile factory can organize production and deliver goods in a short time. This process reduces the cost of capital occupancy, warehousing, marketing and so on, and realizes the zero risk of inventory.

The strong supply chain enables the home textile of quickest to produce goods at the fastest speed, and the pre-sale mode also gives consumers the lowest price, creating the best shopping experience for consumers.

"Home textile" will attach great importance to the C2B mode, and actively try and use this mode to promote the upgrading of the entire R & D and marketing system, and push the pformation and upgrading of production, logistics and management.

It is precisely because of the upgrading of Internet technology and the innovation of Internet marketing mode, it has created good conditions for us to start customized projects. The customized mode for consumer demand organization will also promote the pformation, upgrading and development of the whole industry.

Fu Shui home textile executives said.

In addition, many home textile enterprises have also explored new Internet sales channels for private customization.

Roley home textile said that customers only need to make an appointment through WeChat or official website. The staff will visit the house within 3 working days, and provide four free services for the customers, that is, free scale, free design, free view and free delivery.

Through the one-stop professional service system, the life of Luo Lai brings the five star experience of the customer's honorable and intimate, and fully enters the era of big household and leads the industry's pformation.

Hunan Meng Jie home textile Limited by Share Ltd has also launched a custom project, which can be customized through its own WeChat platform. Customers can even monitor all aspects of customized business, such as various process links or logistics links, so that customers have a comprehensive set of experience.

It can be seen that the accumulation of many years' industrial chain and the positive combination of Internet channels for home textile enterprises have laid the foundation for the private customization mode. Personalized customization is another channel to create a joint development of the two, and the wave of private customization is irresistible.

Businesses make buyers fall in love with private businesses.

With the continuous improvement of living standards, the public has put forward higher requirements for their own quality of life. Along with the diversification and personalized demand, the 80 and the 90s have gradually become the main consumers, and more and more private custom textile enterprises have been opened.

In other words, private ordering is the most effective weapon to solve diversified demands today.

Private custom mode makes consumer consumption more secure.

Fu Shui home textile executives said that consumers pay advance deposit, waiting for businesses to organize production or stocking, and then pay the remaining funds. This C2B pre-sale mode completely subverted the traditional mode of sales of electricity providers, making C2B pre-sale hot, customized products most popular.

The reason why the pre-sale goods can give consumers low price concessions is mainly due to the characteristics of the pre sale mode.

In general, before the product has been officially sold or even not produced, businesses can accurately lock consumers. Businesses can reduce costs and reduce risks through centralized purchasing, and have the courage to give the lowest price.

Compared with group buying, the traditional brand merchants are more willing to try the advance sale.

The same is to meet the low demand of consumers, but group buying is achieved by reducing the existing gross profit of merchants, and the pre-sale is achieved by optimizing the supply chain and reducing the cost of goods.

The bigger the supply chain is, the more willing and advantageous they are to win consumers through the way of pre sale.

Private customization can improve consumer satisfaction.

Ren Yu said that the VIP service center was set up at the end of 2014, and the target group is celebrities and public figures. Among the customers of Bo Yang home textile, there are many commercial big coffee, film and television celebrities, CCTV hosts and so on. Personalized customization has made it a great praise to Bo Yang products.

Companies are also trying to make new breakthroughs in private custom design on wedding products.

Ren Yu stressed: "private ordering mode will achieve blowout growth in the era of industrial 4. At the moment, it needs time to be well known and pformed.

Now, the private subscription public number of enterprises has been widely circulated. In the near future, our private customization will go deep into every family! "