Meng Jin Siam: Subversion Of Retail Category Management Mode

It is believed that in recent years, the electricity supplier has impacted on the development of the physical retail industry, leading to a marked decline and recession in the whole industry.

How do you see the impact and impact of electricity providers on physical retailing? The vigorous development of e-commerce and Internet technology has also had a certain impact on consumer habits and trends. How can we grasp the needs of consumers and guide the situation?

Meng Jin Siam believes: we do not think that the electricity supplier is affecting the retail industry.

Because of the emergence, change and upgrading of Internet technology, the popularity of mobile Internet and WIFI applications has subverted consumers' consumption attitudes and behaviors.

In the face of such changes in the industry, what we should do is how to deal with the situation and guide the situation.

Instead of worrying about whether it will be knocked down by the Internet.

Through the change of ideas, we think it is necessary to use Internet technology to improve customer experience and simplify the process.

To a large extent, supermarkets have their own category management restricted by human factors and the relationship between suppliers and suppliers. The real selection and elimination are not objective, so it is very difficult to succeed.

So since 2013, Wuming has been investing openly through the Internet, and has established a chain business platform to put all the data information on the platform, use Internet technology to identify suppliers by customer needs, what customers like to sell, and get rid of the state of being restricted before, and subvert the management mode of retail categories.

According to the statistics of sales data, it is publicly stated that through Internet technology, sales of commodities in Wumart are good or bad.

The most important criterion for the elimination of commodities is whether they are unsalable or not. Under limited display resources, data are used to find customer oriented products.

Using data to optimize products from three dimensions: first, the combination of commodities and the combination of categories are clear and clear.

For example, water cups, ceramics, plastic, but stainless steel, Wumart will publish investment information, there will be suppliers to come.

The second is the brand, the popular brand in the market, the comparison between the Wuming and the competition store, the invitation according to the brand, the second item is the single product, after the sale of the single product is arranged, the goods that are not sold are put aside.

Many kinds of single products, but some commodity data show that the sales situation is not good or the similar price bands are eliminated. After the data system is arranged, the suppliers who enter into them are very clear. This is really guided by customer needs.

Through data, we can automatically recycle commodities and eliminate commodities.

Outdated, small suppliers have also recycled products and goods that do not meet the needs.

At the same time, the gray relationship between purchasing and suppliers has been shielded to a certain extent, which has greatly improved the efficiency of work.

For example, general retailers and suppliers talk about annual procurement contracts, because the exchange between interests is more than one year, less than half a year. Now, the United States can sign all the procurement contracts in a month.

As business changes and processes change, so does our organizational structure.

In the past, every big store had a cashier's money to go to work, a financial room for packing, at least 5 people in a store, and about 500 people in 100 stores.

These employees are very busy when they are busy, and the time is not easy when they are not busy.

When Wumart made the organizational change, the money was put into the silver bag. Under surveillance, it concentrated on a place to make some money. All the processes were simplified and centralized. Before counting the money, it was once every day at noon and in the evening. But now the money is concentrated in one place, and the employees can continue to count the money. Only 20 people can complete the work that needs 500 people to scatter everywhere.

In fact, retailers embrace the Internet as intermediation, embrace the Internet in the retail industry, and change the concept of maximizing efficiency and efficiency.

Previously, the store organization of Wumart was divided into four levels. Now, after straightening out the work, the process of reducing the report and mobile phone system has shortened the level, the effectiveness of customer service has been significantly improved, and the customer experience is also better.

Wumi's two week promotion is based on customer needs and consumption design.

Sales promotion of different types of customers is not done according to the sale of products and the price of member consumers.

Wumart is based on the same type of customers.

Promote sales activities according to customers' preferences.

Perhaps customers do not know why the promotional activities of Wumart supermarket are so attractive to themselves. In fact, the screening and elimination of commodities are based on consumption data.

Objectively speaking, the pformation of Wumart in the domestic retail industry is more grounded and leading.

Instead of simply opening online stores, buying online through mobile phones means embracing the Internet. The most important change is the pformation of ideas.

Wuming is changing in terms of organization, management and customer demand orientation. It has become a market oriented enterprise in the period of social change. Today, Wumart is still in the process of pformation.

Wumi owns convenience stores, community supermarkets and hypermarkets.

To upgrade traditional convenience stores, convenience stores are also continuously optimizing the development of cooked food and trying to sell fruits and vegetables in business mode.

The next step will be to expand the share of imported goods and to join them when conditions are ripe.

Around the new consumption demand change of community commerce, Wuming is also in line with the government's in-depth community service, so that people's three meals problem can be solved, and goods with good quality and low price can be obtained.

In order to go deeper into the community, Wumai started the pformation of the supermarket from last year, and the function of the supermarket is closer to the community service. The community business center is being tested. The Qinshan store in Beijing is the test template of our community business service center.

Here, apart from the daily sale of goods in supermarkets, community services are also set up, such as catering, banking, repair, daily necessities, tobacco and tea, education and so on to meet the convenient needs of customers.

Member stores are another format.

The method is completely different.

The customers of the Wuming member store are mainly middle income. Their demand is high quality and low price. At present, the challenge to Wumart lies in the fact that the quantity of the products is small, and the customers reflect that the goods in the wumi member store are few, because they are compared with tens of thousands of goods in the hypermarket.

It is not simply plagiarism, but the most important thing is to learn how to understand the essence of member stores and how to meet the consumption needs of high-end consumers.

As consumer behavior changes, Wumart member stores need to combine changes in the market and customers.

For example, wumi is developing personalized personalized service innovation. Next month, it will not carry out large-scale promotion, but personalized promotion for members' needs.

After the members have produced the real sales data, wumi customized the promotional activities according to the precise needs of each member. The members can enjoy the unique discount by scanning the two-dimensional code of the hair salon.

In addition, Wumart will provide non Commodity services to members, such as purchasing, replacing, sending and purchasing, etc. the better members will enjoy more services outside shopping.

Today, the member stores are sorting out and optimizing the supply chain.

Not only the member store, Wumart has launched the best supply chain plan.

Wumi hopes that the best supply chain construction will enable the supply chain to be more efficient and efficient, and can quickly and smoothly serve the physical store. It will also consider the layout of online and offline, as well as cold chain, so as to achieve the docking between the producers and suppliers of goods and the end of the shops, and the goods will be directly from the source to the shops.