China'S Textile Industry Is Facing Unprecedented Embarrassment. Chinese People Rush To Buy Silk Stockings

Knitting industry

Last year, Miss white-collar once went to Japan to vacate the socks in Sapporo bolus shop.

"30 pairs of socks have been wrapped up by me.

A pair of RMB is only 20 yuan, the color is very elegant, and it wears well. The socks made in Japan are much better than the domestic brands.

China is the largest textile manufacturer and exporter in the world, and its fiber processing accounts for half of the world.

However, "clothes are coated with the world".

Facing unprecedented embarrassment: some people run abroad to "grab socks"! Is it a state of mind or is it really made in China? Why do textile giants still have so many products that they can't think of and can't do?

The price is a little high, the tide is hard to buy, the new product can not be built, the quality needs to be improved, and the domestic products are faced with four big questions.

Ms. song, who has been traveling for many years, will receive several Chinese tourists every month, and "buy dozens of pairs."

"Return to China" is almost a must for women.

"It's common for Chinese tourists to buy stockings on their shelves."

Ms. song regrets that it is not only silk stockings, functional underwear, ultra light down clothing and other textiles, but also welcomed by Chinese tourists.

China is the largest manufacturer and exporter of socks in the world, with more than 900 pairs of socks coming out every second. 40% of the United States and 80% of Japan's imported socks are made in China.

These data seem to be a capital irony here.

Why do Chinese people want to go close to Japan and rush to buy stockings?

The price of domestic goods is a little high.

Take Japan's thick wooden thin stealth silk stockings for example, Japan purchases as long as twenty or thirty yuan, but the domestic sells for hundred yuan.

Another example is UNIQLO's basic shorts, which are made in China, but only half of the price in Japan, and 20% cheaper in the UK than in China.

New trend is hard to buy.

In recent years, more and more consumers have gone abroad to purchase functional clothing textiles which can not be bought or bought in China.

For example, as early as six or seven years ago, it swept the developed countries with fat burning lean legs, heating and cold keeping, and ultra-thin stealth.

Domestic brand enterprises have only started in recent two years.

"Heating winter socks, self drying"

Ultra lightweight defense

These things are what ordinary people want, but there are few enterprises that can produce these products in China.

"I am also willing to support domestic products, but the premise is that we have to have goods, and feel that Chinese goods are always a few steps behind."

Miss Jing sighed with emotion.

New products cannot be built.

China is the world's largest producer of chemical fibers and the most complete industrial chain. However, the gap between R & D and manufacturing capacity of some high-tech fibers is relatively large compared with that of developed countries.

Popular fabrics such as fast drying, high elasticity, super light, self heating and other functional clothing are basically developed by foreign chemical fiber giants, and are being promoted to the market with the help of international brands.

Lycra, which has been popular all over the world, is a patent fiber from DuPont to the market in the 50s of last century. Modle is the "treasure of the town store" developed by Austria Lan Jing Company in the 80s of last century.

The quality needs to be further improved.

Most of the consumers surveyed believe that China's textile and apparel have strong competitiveness in terms of price and style, but the quality stability needs to be improved.

"Low price products can not be one-time products, not that some domestic products are not good, but their quality is good and bad.

For example, the domestic brand stockings, the same color of the same style, this time can buy a summer wear, the next time you buy two days wear the ball, jump silk, let people fear.

Miss Yang, who has 4 years experience in Hai Tao, said.

We should borrow the power of "Internet +" to restructure the industrial chain, and solve the puzzle of price and tide through big data.

"Not only is stockings, but many tourists go abroad to buy them, actually they are also made in China.

The quality of products manufactured by the same factory, the same line and the same batch of workers will not be significantly different. The low price is the main reason for consumption. "

Yang Shibin, assistant president of the China Federation of textile industry, analyzes: on the one hand, in recent years, foreign currency has generally depreciated, while the appreciation of the renminbi has led to the price depression of overseas goods. On the other hand, compared with the developed countries such as Japan and the United States, market prediction and industrial integration are the weaknesses of China's textile industry, which has directly led to "different prices of the same plant but at home and abroad".

"Foreign textile industry has a fast response to the market and short inventory cycle, so it can be priced less than China and there is still room for profit.

China's textile industry must change its tradition of manufacturing and marketing, and rebuild a highly efficient industrial chain.

The same batch of goods, pported across the sea to the United States, is cheaper than selling to the domestic market, which is worth considering in the industrial chain, especially the sales terminal.

It is the driving force of the textile industry to make the textile industry bigger and stronger.

To adapt to the increase of national consumption level, whether it is to solve the puzzles of different prices or to create a single product that is leading the trend, the textile industry must also play the "fast" brand and accelerate the iteration to survive and strive for strength.

Internet technology undoubtedly provides an opportunity for industrial restructuring.

In Yang Shibin's view, the Internet had a disruptive impact on the textile industry, which led to the complete reversal of the order production process, and the industrial chain had to be restructured.

In the era of big industry, the factory forecast the popularity in advance one year, prepare the material in advance for half a year, deliver the goods 3 months ahead of time, mass production first, then replenish the goods in small quantities.

Now Internet shopping, compared with retail stores, has greatly reduced the purchase time, and can generate instant money through big data. Therefore, the industrial chain has changed into small orders, pushing goods, and then chasing the bill in batches, disrupting the production organization and rhythm.

Maintain zero inventory and reduce costs with big data.

Over the past few years, sales of clothing stores in the world have not been very prosperous, while Zara, H&M and UNIQLO, which are more profitable, are escorted by big data.

These fast selling brands make output and adjust prices by collecting and analyzing sales data of every hour and every color per yard per day.

Such a rapid marketing system has made UNIQLO grow 160 times its profit volume and increase its profit by 1500 times in the 20 consecutive years of deflation in Japan.

Grasp the market trend with big data and look for the blue ocean.

In the past, after-sales service was only a solution to quality disputes, but in the Internet era, after sales is actually the beginning of mastering market pulse and doing new business.

Japanese lingerie brand Wacoal has been tracking the body data of 40 thousand women in Japan over the years, analyzing data on the body changes resulting from age growth, thus developing adjustable underwear with functional and comfortable features.

Especially in 2010, following the consumer preferences, the "anti Bra" version of underwear sold out of the mainstream market was sold out.

Since the industry chain needs "speed as king", who should play the role of integrator?

Yang Shibin said that the cooperation between Dongli and UNIQLO in Japan has made a win-win situation for the two rise of the Japanese clothing brand.

At present, China's textile industry has emerged such as Hai Lan home, Ma Wei and other brand enterprises dedicated to the integration of industrial chain, and bear fruit.

From basic research, fiber development to fine management, from big to strong is a systemic problem.

If the problem of price and new products can be integrated through the Internet, the continuous supply of high-quality and functional textile products to the market can only rely on sustainable innovation system.

The promotion of some links is not what textile enterprises can do, but involves all aspects of the manufacturing industry.

Shorten the gap between fibers and make it impossible for a skilled woman to make bricks without straw.

The quality of natural fiber materials needs to be improved.

The long-term import quota system of cotton has led to the lack of international competition and the high quality and high price of domestic cotton, which directly affects the quality of downstream fiber manufacturing.

"Imported cotton can not be bought, but domestic cotton is difficult to produce high-end goods, which has affected the industry to move towards the high-end level."

Wei Qiao textile chairman Zhang Hongxia said.

Chemical fiber R & D capability needs to be strengthened.

According to reports, there are tens of thousands of fiber collocation schemes for UNIQLO in Dongli every week, and Chinese enterprises are afraid that they will not get so many in a year.

To make textile products iterative quickly, we have to do it in addition to it.

At present, a lot of high performance composite fibers, with a little difference in chemical composition, are of great quality. This requires fiber production enterprises to further increase investment in capital and talent, and cross the stage of imitation and catching up as soon as possible.

Make up the basic debts and consolidate the backbone of industrial development.

A good horse with a saddle, to weave high-grade textiles, have to rely on high-end textile machinery, but China's basic materials, basic technology and basic parts and components research and development lag into a short board to restrict industrial upgrading.

Last year, Chongqing Jinmao Textile Equipment Co., Ltd. successfully developed high-strength wear resistant travellers.

The size of the steel rim is the basic component of the spinning machine. Every yarn must pass through it. Its quality and life are directly related to the stability of the yarn quality.

The golden cat raised its product life to 15 days, breaking the strange circle that "the life span of domestic products is only 35 days, and the life span of foreign goods is as high as 20 days".

However, where is the difference between the 5 days? "We have solved the problems of heat treatment and high-speed and wear-resistant technology, but we can not make up for the steel gap."

Yang Chongming, chairman of Chongqing Jinmao Textile Equipment Co., Ltd. revealed that with the magnifying glass observation, the patterns of imported steel were very uniform, and the texture of domestic steel was "messy", which resulted in the elasticity and hardness of the steel after heat treatment could not meet the requirements.

"Spinning machine parts enterprises use less than seven or eight tons of steel a year, while steel plants burn hundreds of tons of steel. From cost considerations, no enterprise is willing to cooperate with us in R & D."

Strengthening fine management and upgrading enterprises with standards

Yang Yungui, an expert in Zhuji Hosiery Industry Cluster, said that the quality of textiles in export enterprises is more stable than that in domestic manufacturing enterprises, which is related to meticulous management and standard setting.

"Some small and medium-sized stockings manufacturing enterprises, in order to reduce costs will often be shoddy, short fibers instead of long fibers, or the production process is relatively extensive, affecting the word of mouth."

Yang Yungui said that foreign textile industry has no national standards, and it sets high standards for enterprises to maintain brand image, while the domestic market generally refers to universal and low national standards for quality management, so there will be product quality gap.

"The profits of overseas brand stockings are 10 times or even dozens of times that of ours, and the money we earn is fine management."