Lssey Miyake'S Hand In Hand Is A Great Joy For Littala To Launch A Series Of Cross-Border Games.

As if to prove "art without".

In recent years, Lssey Miyake masters, who are very few in action, began to play a joint series with Finland designers.

And this joint series, you will never think of what products it is.

Yes, Lssey Miyake masters this time is to design household products with Littala, the name is "A collection for everyday rituals" - full of ritual taste.

Does that sound ridiculous? As if you were spraying Lssey Miyake's whole life in the last second, someone told you next time that it was absurd that its family was ready to sell meatballs like IKEA.

But this time

It is full of a kind of philosophical taste. Designers from Finland and from Japan tend to be concise and explosive in their design styles. Therefore, this joint series, even furniture supplies, is worth seeing.

In this series, Lssey Miyake has used the folding and tucking elements that he is best at. Therefore, the products full of ritual feeling are also a bit of a three-dimensional sense of future.

Why do great brands like it?

In fact, apart from saying that art has no boundaries, there is a more important point that the cross-border cooperation of brands can attract the attention of the fans of the joint designers. Compared with the single fans, pboundary cooperation can drive the fans of the brand, fans of the partners, and the potential fans brought by the exposure rate, so as to ensure the sales volume, and to bring the potential customers into the consumption of the brand. Why not?

Moreover, for the already developed brand system, cross-border cooperation is also like a test of water, and develops a possibility of brand growth. Do not believe it? Look at the fast fashion brand H&M and UNIQLO's joint series, which has become a tidal force alone. Every season can lead to unprecedented sales volume and topic volume. As a comparison, Gap and other unfashionable fast fashion brands are still steady and steady, but there is always a shortage of such words, so sales volume is also affected by this.

However, for consumers, these are not important. The important thing is whether the design makes them feel satisfied, and for passers-by, it is even more important to get value for money.

So, look at this dark grey bag, is it very much like Lssey Miyake's BAO BAO? Although Littala official website did not give the exact price, it will satisfy you.

In fact, Lssey Miyake is not the first time for cross-border cooperation in fashion industry.

For example, the T series of cross border cooperation between UNIQLO and street artist KAWS has become the hot selling product of UNIQLO.

And Rihanna, Kan ye and so on, and the design series of big names are also a reflection of the cross-border cooperation of big names.