Transformation And Upgrading Of Guangzhou'S Traditional Clothing Industry Into Capital Market Through "Internet +" Pformation

Strengthen the brand strategy and development with original design as the core.

Integrated service platform,

Landing in the capital market...

Under the background of Internet era,

The traditional strong clothing industry is also actively carrying out pformation and upgrading, among which relying on "Internet +" pformation is everyone's consensus.

As a traditional clothing Province, the growth rate of garment industry in Guangdong province slowed down in 2015, but

The trend is up.

In January 2015 -12, the export clothing and accessories of Guangdong province accounted for 39 billion 974 million US dollars, accounting for 22.72% of the whole country, an increase of 9.09% over the same period last year, which is higher than that of the whole country (-6.35%).

In addition, in the past five years, through the brand innovation and business model innovation, Guangzhou garment industry has been leading the nation's apparel industry in the country through the promotion of information technology and green low carbon economy. The annual sales of clothing in the clothing industry exceed 40 billion yuan in.

Liu Yueping, President of Guangdong apparel and apparel industry association, said: "facing all kinds of problems and difficulties, Guangzhou's clothing industry is still developing steadily, and the pformation and upgrading of the industry is in full swing, and the whole industry presents a new trend of innovation, pformation and development."

Yin man: from a single electricity supplier to "electricity supplier + shop + micro business"

In recent years, the rapid development of the electricity supplier industry has plundered the offline share of the garment industry.

As of 2015, online sales accounted for 24% of the apparel market and maintained a predictable growth.

Despite the fact that the downward trend of the apparel industry is already an indisputable fact, the sale of the Internet is not omnipotent, and there are still problems of high drainage cost, low credit and low customer viscosity.

In Guangzhou, which has always been the leader of the garment industry, many garment groups are facing difficulties, speeding up industrial pformation and upgrading, and actively building brand.

Yin Mei's Hui Mei Group is a leader in clothing business enterprises in Guangzhou and even Guangdong province.

Last year, the entire enterprise marketing grew by 30%, and won the honorary title of the national e-business demonstration enterprise.

In 2013, "double eleven", Yin man won the first sale of women's clothing brand network, and in 2014, "double eleven", Yin man's group obtained 185 million of the performance; in 2015, "double eleven", Hui Mei continued to make 166 million achievements, becoming the leader of Internet companies.

Yin man brand constantly refresh the record, verifying the success of its "cotton and ramie life brand" strategy, and its business mode is gradually upgrading from a single electricity supplier to "electricity supplier + shop + micro business".

In addition, Yin man has signed more than 200 offline experience stores since he launched the model of "Inman + thousand cities".

According to the information provided by Ingman, in the spring of Paris in Shanghai, the Ingman life hall is one of the most exclusive stores in the shopping mall.

CMO, goofy group, said it will expand its line of experience stores to 1000 in 2016, focusing on two or three tier cities, with an expected revenue of 3 hundred million.

He believes that the future electricity supplier will go to the mass line, "there will be no competition for channels in the future, only the big scenes of channel integration.

Multiple channels will also bring fans a wide range of experience, such as offline experiential shops in addition to buying behavior, but also provide value-added services for fans, can carry out an interaction.

For the sales revolution of garment enterprises in the future, the prediction of high flying will tend to compete among brands. "Enterprises will pay more and more attention to brand building and see who will succeed if they succeed."

White horse wholesale market: to launch APP to help businesses open shop on the platform

As a leading enterprise in Guangzhou's clothing industry, Guangzhou's white horse clothing market will usher in 23rd anniversary this year.

Cheng Jiuzhou, general manager of Guangzhou white horse clothing market, said at the beginning of this year that this year, the white horse will layout the electricity supplier and the outlets, and will launch its own clothing wholesale APP "ah Fa" this year. All businesses in the mall can open shop on this platform.

Online red shop to teach fans to match clothes

In March 9th, the new express reporter visited the experiential store under the man's line.

The two-dimensional code in the store allows customers to enter the online shopping mall by sweeping code.

To do this, fans have accumulated fans. In addition, fans online will spend their royalty on offline experience stores and increase the benefits of offline experience stores.

Under this mode, the amount of vermicelli consumed by the store is 2000, and at least 200.

"We have selected 8 shops to build a red shop," said Ma Xiaobo, director of O2O project at Yin man. "Net red shop can teach fans to match clothes and so on, and increase interaction with fans."

"Just 9 days from design to sales, it's amazing!" Xiao Bo, director of O2O project at Guangzhou headquarters, said: "the line experience shop of Yan man is particularly efficient, and its design, production response speed and logistics are fast, and about half of the products can be updated in about 15 days.

The biggest cost problem, the poorer shop is only 25%, Yin man can solve.

Clothing enterprises landing capital market

Explore new development mode

Liu Yueping: President of Guangdong clothing and Apparel Industry Association

Reporter: how is the development of Guangdong's garment industry last year?

Liu Yueping: in the 1-12 month of 2015, the main business income of 4471 textile and garment enterprises above Designated Size in Guangdong province was 525 billion 700 million yuan, an increase of 5.93%, which was higher than the average level of 4.94% in the whole country.

Inventory fell 1.6 percentage points year-on-year, lower than the national growth rate of 2.89%, and the lowest increase in all clothing provinces.

Moreover, the investment in fixed assets of garment industry in Guangdong is also gradually increasing.

Compared with several other clothing provinces, Guangdong's textile and apparel fixed assets have been ranked ninth or tenth in the past four years, but the total investment has been keeping two digit growth.

Last year, the ranking rose from ninth to sixth.

Reporter: what are the new attempts of Guangzhou's clothing wholesale market in the process of pformation and upgrading?

Liu Yueping: holding the sub category exhibition was once the rule of industrial cluster's regional brand building and promotion. With the pformation of the industrial development situation and the gradual succession of the second generation of enterprises responsible persons, they have begun to explore the new development mode.

The white horse clothing market in Guangzhou has achieved brand upgrading by establishing brand access system, setting up a white horse lecture hall, providing training services, innovating marketing, holding procurement festivals, organizing national tour and exhibition marketing.

Guangzhou's red cotton international fashion city promotes the brand competitiveness through the international and fashion professional market, and guides the brand to pay attention to original design and brand culture.

Guangzhou Yi Ma clothing Plaza, Guangzhou one avenue, Guangzhou world trade clothing city and other professional markets are also on the road of pformation and upgrading of a bold attempt.

Reporter: what are the new trends in the development of Guangdong's garment enterprises?

Liu Yueping: Guangdong is one of the most concentrated and most developed provinces in China's clothing market. In the past four years, various garment professional markets in the province have been actively exploring and practicing pformation and upgrading.

Guangdong clothing enterprises have landed in the capital market one after another. Capital operation has begun to have a far-reaching impact on the industry structure, bringing the chain reaction of the whole industry.

The capital market of merger and consolidation is very good, almost daily in and outside the industry.

For example, the acquisition of German high-end women's clothing brand Laur l, the acquisition of the famous lingerie brand Ordifen by the city beauty, and the search for the investment strategy of EMMAN and the initial language, Yin man has invested one hundred million of the designer support program and the thousand city store plan.