The Auto Industry Is Undergoing Changes, "Internet +" And Cars, Who Will Overturn Who?

After a blowout growth period, China's automobile market has gradually matured, the number of private cars has reached 126 million, and the scale of the auto rear market has also risen, which is expected to reach 770 billion yuan this year.

Among them, the car maintenance industry market scale will exceed 540 billion yuan, accounting for a large proportion of the automobile aftermarket.

Since 2014, the investment enthusiasm of capital in the automobile aftermarket, especially in the field of maintenance, has been increasing day by day.

Conservatively estimated that from the beginning of 2014 to June 2015, the investment in the aftermarket maintenance industry has reached 6 billion 500 million yuan.

It is predicted that by 2020, the number of cars in China will reach 250 million, and the scale of maintenance market will double again, and the output value of maintenance is expected to exceed 1 trillion and 500 billion yuan.

There is plenty of money in the pot. It depends on whether your spoon is long enough.

At present, the hottest so-called "Internet +" + car services are everywhere for automobile services and Internet users. In fact, they are just gimmicks and hype, so what is the real Internet + car service? I think it should be the mode of electricity supplier paction under the Internet logic. In this era of change, traditional car companies are not self revolutionaries.

So simple, so cruel.

Internet + is not a master key. Playing well is thriving, playing badly and dying worse.

Then, how can we play well in the face of 2016 economic situation?

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First, improving efficiency is the top priority.

The overall productivity of the automobile aftermarket industry is low and inefficient.

We can compare and analyze from one data. There are 250 million cars in the United States, while there are 2 million employees and 17 enterprises in the automobile aftermarket.

In China, there are 150 million cars, 3 million employees in the post market, and 47 enterprises.

Domestic output and service efficiency alone are several times lower than those in the United States.

From the data, it is easy to see that production efficiency is the biggest industry pain spot and malpractice, and the scale of the horse race enclosure has not solved the pain point of the industry. Moreover, the O2O industry of heavy capital automobile aftermarket still has many uncertainties. Some of them have started to close down because of the capital chain break and no innovation power. Their rapid expansion is not equal to the improvement of service capability, let alone that they really enhance the efficiency level of the industry.

Two. Integration of organizational strength without organization.

Three, the monopoly system has been broken.

At present, the Internet market has been repeatedly misinterpreted. It seems that anyone can apply to the place where they live. With this jacket, they really think they can stand on the top of the industry. In fact, the essence of the Internet is connection. All of its technology is to make the connection more convenient and faster, and the real Internet + is a new ecosystem that connects the core essence of this driver with people, people and things, things and things, rather than adding this coat gimmick to itself.

Four, the subversion of the mode of communication lies in the underlying logic.

The marketing channel of automobile aftermarket still exists in the traditional media era. The application of social networking is limited to the situation of no account management, and has not yet established a strong channel and effective coping mechanism.

Now is the era of experience economy. The highest level of service is to enable users not only to have trust and loyalty, but also to have a sense of belonging and participation.

In view of the above points, Taiyuan Ren Ao Technology Co., Ltd. has developed a marketing and promotion software -- global push, aiming at the increasingly diversified modern marketing means, not only a single entity store business mode, but also to spend a lot of money on advertising to the media. "Global push" is simpler than any promotion mode. The main target audience of the promotion is Tencent WeChat users. Users can choose to share promotional information on the global task platform, earn certain promotional costs, or choose to publish relevant product information on the global Olympic platform, designate product promotion costs, so that tens of thousands of WeChat users can help you promote.

And through Ren Ao

The platform will connect corporate customers with fans, and send product information to customers. Customers will be able to call the customer service hotline to consult product information online.

Let your product in WeChat circle of friends can be easily solved, one pass ten, ten pmission hundred, for the proliferation of fission type, let enterprise marketing become more simple and efficient, greatly saved the enterprise promotion and publicity costs and costs.

The world pushes two-dimensional code.

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