• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    UNIQLO Ryui Masa: Although They Are Fast Fashion, They Are Different From Zara.

    2016/3/16 17:04:00 68

    UNIQLOWillow WellUK Market

    As the biggest brand of Japan's fast selling group, UNIQLO, the company opened its flagship store 311 Oxford street this year. Plus this new store, UNIQLO has only 10 shops in the UK. In comparison, UNIQLO has more than half of the 1600 shops in the global 16 market in Japan, 400 shops in China and 49 stores in the United States.

    In 2015, Uniqlo Thanks to its sales in Greater China, its performance is pretty good, but its expansion in major cities in the United States and Europe has been cautious.

    Recently, the reporter interviewed Ryui Masa, chairman and chief executive officer of Japan fast Marketing Co., Ltd., chatting with him about UNIQLO, and the development of the brand in the UK market. In short, UNIQLO's problems in the UK market are similar to those it encountered in the United States. You can read the company's thinking in the process of expanding overseas from its development in the UK market. However, Tadashi Yanai They all have their own views.

    We picked up some of them, focusing on the following. To see the original, please click here.

    1., leaving UNIQLO in London is not just for people in Britain.

    "Leaving UNIQLO in London is not just for the British. London is a display counter in the world. There are so many tourists every year, and Oxford Street is the center of the center. That's why we want to shop in this street in London. We want to show ourselves to the world. " Ryui Masa said.

    2. the British market, and now the main point of UNIQLO is London.

    But Ryui Masa thinks London's land price is too expensive to open more new stores. Now, except London, it doesn't plan to invest more in other cities in the UK.

    In 2001, UNIQLO had a total of 20 stores in the UK, most of them outside London. Ryui Masa described the performance of UNIQLO in the British market as "a tragic start." UNIQLO closed all the shops.

    In 2004, UNIQLO adjusted its strategy to show that it was no longer just a product of "cheap goods and not beautiful products", but also returned to the British market.

    3. I'm not interested in making bargains. I want to provide quality clothes.

    "I'm not interested in making bargains. I want to provide quality clothes. It is a tragedy to make a cheap gimmick brand. Ryui Masa said.

    There is also a younger brand GU under UNIQLO. Ryui Mana GU did "interesting but cheap fashion." The brand now has 335 stores in Asia.

    Ryui Masa said UNIQLO pursued the "simple principle of universal value". "I want to sell good clothes to everyone, not some people." Ryui Masa said.

    4. UNIQLO is not a fashion company, but a technology company.

    He insists on declaring this on different occasions over the years. UNIQLO sells 70 pounds and 25 pounds of cashmere wool knitted fabrics in London.

    Ryui Masa explained, "UNIQLO dare sell this price because no one can do the same quality with us." In addition, UNIQLO has its famous UNIQLO light down jacket, fleece, Heattech and AIRism, and is now developing new fabrics with Dongli group.

    5. although they are fast fashion, they are different from Zara.

    Let Ryui Masa admit " UNIQLO is fast fashion. In fact, it was quite difficult. At least, he had never said so before. He said that UNIQLO was based on product development rather than fashion. UNIQLO's joint series is often not looking for H&M, but they may not even be designers. UNIQLO cooperated with In s de la Fressange for 4 years. Last year, Paris's former editor Carine Roitfeld also made a series of rock and roll styles with UNIQLO.

    In addition to the recent hot Lemaire series, UNIQLO partners are rather low-key. For instance, the cooperation of In s de la Fressange is Ryui Masa's cooperation after she read a book she wrote and recognized her fashionable values.

      


    6. when I enter a new market, I always ask myself three questions.

    "I always tell my employees, when entering a new market, ask yourself three questions. The first question is: who are you and where are you from?

    The second question: "what will this market bring to the market? Is it just a commercial success, or is it just about making money without considering what to learn by passing?"

    The third question: "what will it bring to the whole world?"

    7. "because I grew up in an environment where I was eager to do more."

    "I eagerly want to do more because I grew up in an environment. I grew up in a mining city. When the mining industry was sluggish, many people lost their jobs. Local people had to leave the mine and find another way to live. Many of my classmates also moved home, and the school I was reading went bankrupt, too. Today, when I go back to my previous home, a depression, and the relocation of business circles, it is hard to see more retailers. It makes me sad. I think change is always faster than your expectations. That's why I am always eager to do more. "

    • Related reading

    Two Will Be Over, Jin Jianhua Told The 2016 Clothing Industry.

    Celebrity interviews
    |
    2016/3/14 9:39:00
    51

    Anta Chairman Ding Shizhong: Traditional Smes Need "Craftsman Spirit"

    Celebrity interviews
    |
    2016/3/13 13:53:00
    56

    Anta Chairman Ding Shizhong: Traditional Smes Need "Craftsman Spirit"

    Celebrity interviews
    |
    2016/3/11 16:23:00
    113

    Meng Jin Siam: Subversion Of Retail Category Management Mode

    Celebrity interviews
    |
    2016/3/9 10:20:00
    48

    Xu Guanju: High Logistics Costs And Erosion Of Corporate Profits

    Celebrity interviews
    |
    2016/3/7 20:55:00
    26
    Read the next article

    Singapore: It Will Impose A "Consumption Tax" On Online Shopping.

    In order to more effectively collect taxes on Internet pactions, experts suggest that the Singapore government can require large business enterprises to collect excise taxes on behalf of them. The government can also cooperate with express companies to track small retailers' online orders.

    主站蜘蛛池模板: 欧美另类精品xxxx人妖换性| 3d动漫精品啪啪一区二区免费 | 久久福利资源网站免费看| 污污的软件下载| 在线免费观看色片| 亚洲综合色丁香麻豆| 99久热只有精品视频免费看| 特级毛片免费观看视频| 夜来香高清在线观看| 亚洲精品无码专区在线在线播放| 99精品国产在热久久无毒不卡| 特黄黄三级视频在线观看| 大学生毛片a左线播放| 亚洲男女一区二区三区| 2345成人高清毛片| 欧美人与动牲交a欧美精品| 国产男女免费完整视频| 久久青草国产免费观看| 都市美妇至亲孽缘禁忌小说| 无码人妻精品中文字幕 | 人妖系列免费网站观看| 99热在线观看免费| 欧美成人在线影院| 国产日产一区二区三区四区五区| 久久精品国产亚洲av水果派| 菠萝蜜视频入口| 成人a级高清视频在线观看| 先锋影音男人资源| 亚洲欧美一区二区三区孕妇| 91在线国内在线播放大神| 欧美人与动另类在线| 国产天堂亚洲精品| 中文字幕国产在线观看| 男女午夜特黄毛片免费| 国产综合视频在线观看一区| 乱子伦xxxx| 翁虹三级伦理电影大全在线观看 | 波多野结衣伦理视频| 国产精品国产精品国产专区不卡 | 皇夫被迫含玉势女尊高h| 国产色产综合色产在线视频|