Shop In Beijing Is More Popular.

Cross border sea fishing has become a new hot spot of consumption.

At present, there are nearly 20 cross border experience stores with different brands.

This year, Beijing also plans to open more than 10 cross-border O2O experience shops.

This reporter interviewed more than 10 cross-border experience shops, and found that cross border goods were mature in terms of consumer acceptance, but the commodity category was not rich enough, and the price had no obvious advantage compared with online shopping. At the same time, the sales experience in the shopping center or shopping mall was better than that of online shopping.

Overall, Beijing cross-border e-commerce experience shop needs scale or cluster development.

In order to continue the hot spots.

As far as Beijing is concerned, cross-border experience shops can be roughly divided into three types: "single store", such as the United States city store cross border experience shop, "store store", such as Hua Guan shop's Tianzhu bonded zone experience shop, and Jingdong global shopping experience shop in Yonghui store, and "free trade zone" such as German commodity store, poly Australia superior product, etc.

Beijing Business Daily reporter survey found that even if there are electronic business platform, consumers are still willing to go offline experience shop to buy, especially in the initial purchase process, the entity store has greatly increased consumer trust and consumer stickiness.

From the point of view of the category, consumers will be able to pay for the imported products with a clear experience.

In conjunction with port functions, the efficiency of customs clearance has been greatly improved through direct regulation, distribution, distribution, quarterly inspection, batch verification and so on. The average clearance time of ordinary goods is 2-6 hours, and the fastest time for special goods is only 30 minutes.

The cross border experience shop in the bonded area is represented by Linde Group, duty-free line and Cheng Shang network. It adopts the O2O mode of offline bonded storage and exhibition experience, and online sales. Although the merchandise is attractive to consumers, it is because the bonded zone is far away from the urban area, and the traffic is inconvenient.

This is also the Beijing proposed cross-border electricity supplier O2O direct purchase experience store will accelerate into the urban area this year, plans to open one of the background of more than 10 stores.

Judging from the current passenger flow of nearly 20 cross border experience shops, the shopping center shops located in shopping centers, such as carrot village on the ground floor of Wangfujing department store and Hai Yue Hui, are located in Hua Guan's Tianzhu bonded zone experience store, located in Zhuo Zhan shopping center's cross border commodity experience shop, which all have the help of the original shopping center's passenger flow, regardless of sales or brand communication has certain congenital advantages.

And the independent shops such as the American City store have neither brand promotion nor scale and chain. Consumers know little about it and are slightly cold in the whole operation.

Beijing Business Daily reporter found that many stores in June this year will soon expire, which also reflects the low frequency of shopping, slow commodity circulation.

It can refer to Hangzhou's "Choice West election", known as the most cross border e-commerce experience shop in Hangzhou. The store is located on the ground floor of the C block of Wulin general store, Yintai department store, not only with the help of the original department store passenger flow, but also more abundant in the category, besides retail products, daily chemical products, mother and baby products, and fresh products from the source. Meanwhile, simple, healthy vegetable salad, fruit popsicle, Spanish pastry and other national cuisines are also highlights.

From the perspective of consumers, there are both the shadow of familiar high-end boutique supermarkets and the tone of fashionable fine department stores.

After buying something, Yintai VIP, which is within 5 km of Wulin commercial circle, can also enjoy free delivery service.