8264, We Will Launch A Partnership With Tmall To Create An Eco Shopping Mall.

In March 19th, China's largest outdoor sports platform 8264 and Tmall exclusive strategic cooperation conference held in Beijing, announced that 8264 officially entered Tmall and opened Tmall flagship store.

The two sides will conduct in-depth cooperation on outdoor knowledge, outdoor lines, outdoor sharing and outdoor equipment sales to create a one-stop outdoor eco shopping platform in four aspects.

At the same time, 8264 announced the formal entry into the outdoor sports products market, will launch the same name brand outdoor clothing and equipment products, and the first sale in Tmall.

8264 CEO Yang Wei,

Group Tmall outdoor director Yu Xi, mobile Taobao Taobao director of operations, Wen Zhong, attended the strategic conference and delivered a speech.

At the meeting, Yang Wei introduced the development course of 8264. In 2003, 8264 was founded in 2003. It has been deeply cultivated in the open air, and has visited nearly 100 million people every year. It is a large outdoor sports vertical portals which combines forums, news information, comment system, outside line platform and APP.

Yang Wei believes that the 8264 Tmall strategic cooperation is a strong alliance, complementary and win-win.

The advantage of Tmall lies in its huge flow and strong sales attributes. 8264, the upstream and downstream resources advantages that have been accumulated over the years in the outdoor industry will be expected to form a commercial closed-loop on the Tmall platform, thereby gaining a strong growth point.

"8264 of the advantage is professional, Tmall's strength lies in popularity. The combination of the 8264 and Tmall is the trend of the times. It will enable more people to understand the outdoors, experience outdoor, love outdoor, and make outdoor outdoors popular. 8264 is confident to build an outdoor ecosystem in China with Tmall."

Yang Wei said.

Tmall outdoor manager Yu Xi introduced that Tmall sports outdoor has been working hard to build the first ecological circle in the outdoor industry, which is different from the single sales attributes of other electronic business platforms. The strategic cooperation with the 8264 is an important part of the ecosystem.

Yu HSI describes a new shopping guide featured in 8264 Tmall flagship store: 8264, releasing a wonderful travel strategy to stimulate consumers' desire to travel and sign up for 8264 offline travel activities, thus generating equipment purchase needs, and recommending outdoor outdoors people to choose the favorite outdoor equipment.

Share content and attract new users for 8264.

Unlike the usual "buy and buy" mode, the new mode emphasizes the ecological cycle of "watching, playing, buying, playing, buying", which is a revolutionary attempt to enhance user experience, and greatly improves user stickiness.

Wen Zhong, Taobao Mobile's operation director, focuses on the joint point of Taobao's Daren project and 8264.

According to Wen Zhong, 2015 was a year when the net red economy broke out. In September last year, Taobao launched the content open plan to open up the third party content market composed of media, media, creators and organizations. In the next three years, Taobao will share the market scale of mobile phone Taobao 2 billion.

Hand Tao will directly connect the creators of Taobao to nearly 1 billion levels of commercial repository. Creators do not need to find advertisements or find businesses themselves. They may get commission as long as they embed themselves or match the corresponding commodity links automatically according to the content.

With the 8264 strategic cooperation, the rich outdoors on the 8264 platform will gradually enter the Taobao's platform, harvest fans through sharing wonderful outdoor travel stories, and get commission returns through the purchase of outdoor related products.

At the press conference, 8264 CEO Yang Wei also released a heavy message, and 8264 will launch the brand of outdoor equipment with the same name.

"China's outdoor market is still developing at a high speed. Despite fierce competition, there is still enough room for 8264.

In the outdoor industry for more than ten years, 8264 pairs of outdoor sports and outdoor products have a deep understanding. In the minds of outdoor players, 8264 is equal to outdoor, 8264 is equal to donkey friends. We want to make an outdoor product recognition, 8264 is playing outdoors equipment, not just a dress.

According to 8264 CEO Yang Wei, to distinguish other outdoor areas

Products, 8264 outdoor clothing will try more changes in style and color.

On the basis of retaining the professional outdoor functions, some fashionable design elements will be integrated into it, and the safe, comfortable and durable outdoor clothing and equipment will be ground with the hearts of users.

The first batch of 8264 outdoor products, including assault trousers, soft shell clothes, sweaters and mountaineering shoes, are scheduled for sale in Tmall in the second half of this year.