When Talking About Creative Marketing, We Need To Focus.

The most brilliant marketing is selling memories to consumers every time.

If something is sold as a commodity or service, there will be a certain price.

When selling memories to them, they have not only the price, but the value.

I learned the essence of marketing in the United States, not to simply sell a product, nor to sell it to consumers.

The most brilliant marketing is selling memories to consumers every time.

If something is sold as a commodity or service, there will be a certain price.

When selling memories to them, they have not only the price, but the value.

Consumers are willing to pay more for the value of goods or services.

Therefore, marketing should not be concerned with the price at hand, but rather to think about the long-term value problem, not to rush to earn some money, but to become a long customer relationship with consumers.

A marketing principle is called paradigm shift.

When I share creative marketing with students, I say that if today I see a mountain and you see a mountain, then no one will succeed because we can cancel each other in the competition, which shows you can see the market that I see.

When you see the mountain, I see more than hills, maybe mountains and water, and I have a little more advantage than you.

What is more serious is that seeing mountains is not a mountain and seeing water is not water. This realm is the highest law of marketing personnel.

Some things in the world are big, some are small, strong and weak.

And the two things in this rule are always exclusive, and no one belongs to anyone.

The best creative marketing is to combine things that are not together and become a new commodity or service. This is not only a cross boundary, because pboundary is basically different from each other.

The really good creative marketing is to take this thing and that thing together and merge it together, resulting in a better effect, detached from the original function.

Smart phones are like this.

There is a famous drink called pearl milk tea in Taiwan. Originally, pearls are pearls and milk tea is milk tea.

In the past, Taiwan's pearls had never been placed in milk tea, and they were all placed in the ice.

As a result, a genius said why not put pearls in milk tea? As creative marketing people, we must always ask ourselves why I can't do that because we are too easy to draw the line.

It's easy to see what others do, so do it and think that we will succeed.

But I have forgotten that my time, geography and human factors are different from those of the forerunners.

So there is never a marketing method that has been effective. Every marketing must be tailored, and every time we want to tell a "right story" to the actual situation.

What should we do to make such a story useful for us and to be accepted and recognized by consumers? Only in this way can consumers pay.

So every marketing should use different creative thinking to think.

As long as there is creativity, garbage can also turn into gold.

In today's consumer environment,

More attention should be paid to the emotional side of consumers, because modern people are lonely, many things come fast, relatively fast, and people are easily injured. Why do they end so quickly? If this time can stretch the emotional line and let it stir in the minds of consumers, the connection will be very strong.

Just like the end of an activity, the music keeps it playing, because everyone is not walking. Why do we need to pinch it off? That music is like brainwashing, two times a long time, and it has been playing for a long time, which is stretching the relationship between them and products and service providers.

As for the example of creative marketing, there are too many failures. It should be everywhere, sometimes it makes people feel like doing such an advertisement. Why?

I think there are several wonderful advertisements, such as an advertisement of Dove soap in the United States. The theme is "you are even more beautiful than you think".

The other is the 2012 London Olympic Games when Procter & Gamble launched an advertisement "the best job in the world", referring to the mother.

The most typical advertisement in the past is to tell the consumer to swipe the card. The advertisement of Taiwan Volkswagen bank is very cute. The characters inside are real, and the story is true. It breaks the concept of the bank, that is, the paradigm shift principle is used to break the concept of the model.

Because previous banks only serve wealthy people, the focus of public bank is to serve small people who have no money. They believe that small people will not turn their back on their debts and be more honest, because many great people in society have gone overseas after they have gone back to their accounts, and even where small people can go to where they are going to go, so they have positioned the target population as small potatoes, and have been spread through their real stories. The title is called "extraordinary public".

These advertisements will not be rejected. When people want to consume, they will think about their advertisements.

Another example of marketing is creative. There are hundreds of thousands of different brands of red wine on supermarket shelves in the United States. How can a new product be sold? A pair of brothers created a red wine brand. They know how to make their red wine perform outstanding (excellent and excellent, let themselves move forward).

Originally, the wine on the shelves was placed on the same plane, and no wine bottle was convex. But they let their wine bottles protrude, and hung a moving sign of love above the bottle. The moving things were more likely to attract people's attention. The sign said: "this bottle of wine is not only good for your heart, but also can make others' hearts good."

Most of the people in the supermarket are women, so when they see this sentence, they feel more easily. If you look at this sentence carefully, you will find another small line: "if you buy this bottle of wine, we will donate 10% of the profits to the American children's Heart Association."

If you spend 10 dollars on red wine today, will you buy red wine to drink for yourself or can you help others when you drink? It happens just in the supermarket, where consumers are mostly women, so it is easy to be moved by this sentence, so they choose to buy.

In this way, the brand of red wine has been selling well all the way.

In today's society, everyone knows the importance of creativity and creativity, but many people are doing similar things. As long as you dig faster in the creative database than others, you can be the winner. This is the concept of "preoccupant wins". Whoever wins the first position in the market is the winner, and will lead for a very long time, as long as there is no big mistake because other people are imitators.

Everyone will remember the first one, just like everyone will not forget their first love.

I often encourage students to strive to be the first, or else the last one will be remembered, that is, all the people in front are sacrificed, and the last one will survive in the market, so "the preoccupant is the winner and the last one is strong."

Both have to rely on creativity, so the product must be constantly innovating, and the visibility of marketing should be constantly reduced by creative means, and the cost will be saved and consumed. The marketing of many products is to fight attrition.

Finally, let me remind you.

There is no end. Marketing does not mean that goods are sold out.

When consumers buy something, they expect it.

For example, I bought a car today, it seems that this is the end of the matter.

No, because when I saw the advertisement, if the advertisement was very impressive and impressive, there would be a sense of honor.

Others will see and admire it uncontrollably.

This feeling needs to be continued.

I have always said that unless we are prepared to shut down business, we can not stop marketing.

Absolutely, the tickets for this concert are all sold out.

What I want to say is that the tickets are sold out. Congratulations.

But there are still fifteen days to go before the concert, and we should continue to advertise, because we need to strengthen consumers' expectation of holding this ticket, spend 500 yuan to buy tickets, and then see that there are constantly news reports, and advertisements are constantly appearing, which will increase his expectations. So this ticket has already been more than 500 yuan, and it may well have turned into 1000 yuan.

Marketers must constantly grasp opportunities to create consumers' sense of identity and belonging towards the brand.

Even after the end of the show, if there are follow-up reports, people who have been involved in the event will feel "with pride", become a public speaker of word of mouth publicity, and feel frustrated with those who can not participate, which will stimulate the expectation of the next sales behavior.

So marketing is a never ending thing.