Guangdong Garment Industry Revival New Business Model Becomes Hot Spot

　　 Guangdong The provincial clothing and Apparel Industry Association announced the 23 year's operation of the garment industry in Guangdong last year. It shows that the production, export and investment of garment industry in Guangdong all increased in 2015, but the economic benefits were not good. Internet plus The new business model represented by the company has become a hot spot in the industry.

2016 Guangdong fashion week (spring) is being held here. As an important event, the Guangdong garment industry "13th Five-Year" development planning seminar was held in Guangzhou Liuhua exhibition and Trade Center on 23 th. Delegates attended the exhibition to raise the level of "smart manufacturing" of garment enterprises and innovate the industrial development mechanism.

According to the data released by the Guangdong garment industry association, in 2015 1-12, garment enterprises in the above scale of Guangdong province had completed 6 billion 585 million garment production, accounting for 21.36% of the total national total, an increase of 2.47% compared with the same period last year; the export trend rose, and the export garments and accessories of the province increased by 39 billion 974 million US dollars, up 9.09% from the same period last year (the whole country was negative growth). The industry investment recovered, and the textile and garment industry in Guangdong actually completed 75 billion 775 million yuan investment last year, an increase of nearly 30% over the same period last year.

However, the economic performance of Guangdong's clothing industry is still not ideal, showing a low inventory and high loss. Last year, the main business revenue of 4471 textile and garment enterprises above Designated Size reached 525 billion 700 million yuan, an increase of 5.93%, while the deficit reached 14.29%, and the business deficit increased by 17.18% over the same period.

How to change the industry status of high output and dry but earn less money, the relevant leaders of Guangdong clothing association believe that speeding up the adjustment of industrial structure is the development direction of Guangdong garment industry by using the opportunities brought by capital market and Internet +.

It is reported that Guangdong's apparel e-commerce has grown rapidly, and some "Amoy brands" have gained popularity in just a few years. At the same time, traditional clothing enterprises have begun to expand their network sales channels. In particular, with personalized and diversified consumption becoming mainstream, mass customization began to sprout, and the corresponding intelligent manufacturing also entered the garment enterprises. Personalized design and designer brand flourished in Guangdong, and further attracted young consumers through the Internet.

In addition, Guangdong's clothing sector is rising in the capital market. At present, Guangdong's listed apparel enterprises have reached about 16. Capital operation has a profound impact on the industry structure, accelerating the integration of all aspects of the industrial chain, forming a strong and excellent enterprise, bringing the chain reaction of the whole industry, such as the acquisition of high-end German women's clothing brand Laur L by glee, the acquisition of the famous underwear brand Ordifen by the urban beauty, and the search for the strategic investment of EMMAN and initial language, and Yin man invested one hundred million in the design support program and the thousand city store plan.