Nike Opened A Concept Store In Hongkong Air Max Con

Hongkong has a lot of interesting projects recently, except for the Hongkong Basel art exhibition which has come to an end.

Air Max Con, a concept store opened at the Fringe Club in central.

Born in March 26, 1987, the air cushion visualization has been realized, allowing runners to understand Air Max, one of the most classic Nike series.

Nike, who is also proficient in marketing, has never let go of this opportunity to tell stories. Since 2014, it has been designated as Air Max Day in March 26th.

Last year's Air Max Day, Nike released a Air Max that had never been publicly exposed.

"Air Max Zero".

This year, the concept store Air Max Con was opened in Hongkong, Tokyo and New York.

Albert Road, the seat of Air Max Con in Hongkong, is named after the queen of Vitoria, her husband, Prince Albert.

The roof is decorated with various colors, and the cartoon industry is so strong that it is difficult for people to catch a glimpse of it.

The whole building has 3 floors. The store is divided into several areas. The door is the display of valuable shoes. Visitors can understand the history of Air Max now.

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Last year, the Alexander Wang brand was set up 10th anniversary. Designer Wang Daren launched a voting campaign on the official website to launch the highest number of votes.

Air Max also used this method - Nike from 9728 copies.

In the file, the most influential 100 pairs of Air Max were selected, and the "Air Max 100 Vote Back" campaign was planned. The voting ended in March 26th, and the shoes with the highest votes will be re listed.

In addition to voting online, you can also vote at the Air Max Con in Hongkong.

In addition, there is a H-T-M Kitchen space inside the store.

The so-called HTM refers to the top-level series that is jointly responsible by Hiroshi Fujiwara, Nike designer Tinker Hatfield, and Nike CEO Mark Parker, Teng Yuan Hao.

Teng Yuan Hao designed Air Max LD Zero H and Tinker Hatfield designed Air Max 90 Ultra Superfly and the design of the Max.

Air Max LD Zero H designed by Teng Yuan Hao

Air Max Ultra M designed by Mark Parker

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Nike also did not forget to provide customized services. In NIKEiD Studio, you can design your own Air Max H/T/M shoes, and preview objects by shadow projection.

As for girls, there is no need to worry about boredom.

NIKEiD Studio has a special female area to provide a manicure service using NIKE and Air Max patterns.

In addition to the manicure, there are also specialized staff here to wash the Air Max on your feet.

The 3 floor is the Masters of Air exhibition area. As the name implies, you can see the collection of Air Max collectors here.

In this store in Hongkong, the exhibits are Alex Wei (Taiwan), Krysion Guo (mainland China) and Stephanie Au (Hongkong) Air Max collection.

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Due to Limited stores and limited space, it is necessary to register in advance on the Internet if you want to enter Air Max Con.

At present, the online registration of Hongkong stores is already full, but fans or curious people can also try other ways -- from 11 a.m. to 9 p.m. in March 26th, and 11 a.m. to 6 p.m. in March 27th.

The design of Air Max Con in Tokyo and New York is also quite cool, and the color interweave can not be more pleasing to the eye.

First, look at the Tokyo store.

New York shop