Interpretation Of The Clothing Industry: How Can The Brand Members Absorb The Powder Quickly?

2015

A group of people, who are young and beautiful, have a large crowd of fans. They are fashionable to travel around the world. What is more noticeable is that they can have the ability to realize social realisation. They can sell new things on every minute.

It is understood that

There are already more than 1000 net red shops, from the double 11 in 2014 to 618 in 2015, the top ten sales in these large-scale promotional activities.

In the shops, the red man shops accounted for 70% of the total, and some of the red people shops could break tens of millions of new businesses.

This word has undoubtedly become the focus of everyone's attention, and even some big brands are always looking at it.

At present, net red is mostly concentrated on clothing category. They are actually a new marketing path explored by traditional commodities. The core of the network is in the hands of social platform, and the other end is the supply chain with high quality and quick response.

As an opinion leader in the professional field, the product that meets the trend and caters to the preferences of its fans can be recommended to consumers, which not only reduces the shopping difficulty of consumers, but also gets more accurate demand data, making the production plan more precise.

How to face up to consumers and establish strong interaction is what this brand wants to achieve.

However, due to the strong personal color of the net, shops are mainly C shops, and the brand has not yet formed a system. Therefore, although many traditions and Internet companies have a heart of desire for this piece of meat and potatoes, they do not know where to go.

Standing at this draught, Hui Mei Group made the first batch of people who started eating crabs, and began to "value their faces", playing the community fans economy.

Layout net red ecosystem

As early as the annual meeting of the Hui Mei Group, Fang Jianhua, chairman of the board and founder of the brand, said that in 2016, the United States will strive to develop the business community of the electricity supplier. The popularity of the signed cooperation will reach more than 30, and the community and fans economy will be arranged after the new generation of 90 and 95, and the net red cooperation project will be launched.

After the water trial in 2015, up to now, more than 10 people signed up, including famous artists, fashion models, photographers and emotional writers.

In 2016, Hui Mei Group will invest more manpower and material resources to promote the development of the new generation community, and make use of the advantages of the group to strive for more resources and fashion men to hand in hand to the personal clothing brand.

Now is the era of community and fans economy, with the 90 and 95 after grabbing the purchasing power of the market, consumption tends to become smaller, social and personalized.

At the same time, the rise of the media has led to the rise of a large group of opinion leaders. They have taken a place in the fashion circle and have surrounded a large group of followers who are fond of their attitude towards life and dressing attitude. This group of fans is not only fond of being followed, but also extended from the idol's lifestyle and status to the wear and use of their lives. The effect of word of mouth communication has been far across the recommendation of the mass media.

This shows that if we want to catch the consumers after 90 and 95, the community electricity supplier headed by net red is definitely the hottest trend nowadays.

At the same time, the personalized fashion perspective of these fashion leaders and opinion leaders is exactly the same as that of the Hui Mei Group's multi brand and multi-dimensional fashion ecosystem.

Fang Jianhua believes that the original net red is only the 1 era, and they are faced with great challenges in the supply chain and no experience in brand building. However, the mature brand product development and supply chain system, and the operation brand mode help these popular red people pform, do the brand with temperament and quality, and let the net red really establish their own core competitiveness and create the 2 era.

Cross border tourism allows net red to be directly drained into stores

In the spring fashion marketing, Hui Mei group chose cross border and road cattle network cooperation, and through the net red promotion to delineate more accurate fans group, carried out a large-scale online marketing campaign with brand red cross.

Why did Hui Mei aim at tourism in marketing?

As one of the rapidly rising industries in recent years, tourism has accumulated a large number of users.

Recently, Analysys Analysys think tank released the latest quarterly monitoring report on China online holiday tourism market. The fourth quarter 2015 report shows that the fourth year of the fourth quarter of 2015, China online holiday tourism market scale of pactions reached 12 billion 997 million yuan, an increase of 54.3% over the same period last year.

Therefore, pinching the entrance of the small spring tourism peak, starting from the theme of "finding spring", the first group brand day event of the Spring Festival this year was named "fashion Spring Conference".

Combined with the theme of activities, the first "test the water" cross-border cooperation partners, locking the tourism platform.

Since last year, the way cattle have tried in the "crossover" aspect: involved in Internet finance, film and television industry, and so on, forming a good synergy with their tourism business.

With the help of tourism service experience and scenario, the way cattle in 2015 focus on the layout of consumer finance, supply chain finance and other fields.

At the end of February, in the platform of Tmall, Juhuasuan and road cattle net, the 13 brands and 21 stores of Sini's Mei joined together.

In the warm-up stage, invite five nets red, bring new clothes, to five cities collecting wind.

In the cross-border online and offline platform to jointly promote the user to the store, to increase traffic and sales.

Rapid absorption of powder by net red

The biggest tacit understanding of the cooperation between the Hui Mei Group and the way cattle is that both sides aim at net red resources.

The openness of the Internet has enabled more and more people who lack social resources to show more space and channels.

In the Internet age, minority brands have more soil for survival.

Idol worship has expanded rapidly from the past celebrities and celebrities to a wider crowd. The past "fans" have developed into a more diverse fan group until now.

In micro-blog electric business, net red represents one hundred thousand levels, one million level, tens of millions of precision fans flow, the highest volume of network pformation red.

With data analysis, every 20 reading can be turned into a click.

It can be seen that net red actually represents the core group behind micro-blog's electricity supplier. Without these precise traffic, micro-blog's advantages can not be applied.

In the past two years, the rapid explosion of red net, daring people, media and experts has already indicated that the socialized electricity supplier is the next "outlet" of the Internet industry.

The "net red 2" plan announced by the annual conference launched a bold trial of water in this fashion spring conference. Not only did it invite five net red members to take part in the promotion of the video, but also in the red circle of micro-blog, invited nearly 10 net red matches, such as tourism, yoga and group brand, to pay close attention to activities and pmit relevant developments.

The number of fans brought by these nets is close to 7 million.

Fang Jianhua, chairman and CEO of Hui Mei Group, once said that the Hui Mei Group creates a personalized character, such as Yin man and living on the left side.

"We think that consumers have changed. Now in the era of Internet, consumers increasingly feel that it is important to change their personalities.

In shaping the brand, it is necessary to do business alienation to serve a certain class of people, so that loyal fans can be more loyal, instead of being big and full.

And the net red economy produces accurate fans flow, delineating the specific crowd, which coincided with the direction of the "Mei Mei" brand, which emphasizes the "small and beautiful" direction, which has unlimited space to explore.