Daphne'S Turnover Slipped 827 Stores Closed To Fill Losses

In the early years,

Crazy expansion, but in yesterday's Daphne International Holdings Ltd performance report, we saw a 2 decline in turnover and closed 827 stores. Let's take a look at the details.

According to the performance report, Daphne's turnover in 2015 was HK $8 billion 379 million 100 thousand, a decrease of 19.1% compared to the same period last year, and the loss of company holders should be HK $378 million 900 thousand.

For the decline in performance, Daphne said in its announcement that the company's performance was worse than expected in 2015 due to adverse market conditions and weather anomalies.

Not only does sales continue to decline, but the number of Daphne stores shutting down is even more alarming.

Announcements show that the number of Daphne's net outlets in the fourth quarter exceeded the top three.

The total sum reached 405, and the annual total of 827 closed stores.

Compared with the crazy expansion of Daphne in those days, such a large scale store is obviously more eye-catching.

According to the annual report, by the end of December 31, 2015, Daphne had 5597 core brand sales outlets, including 5056 direct outlets and 541 franchised stores, accounting for less than 10% of its affiliate stores.

In the early days of Daphne, the proportion of franchisees was about 80%.

The industry believes that joining the alliance and moving to the battalion are one of Daphne's strategies.

Daphne is closing down its franchised stores in the long run of its main business, which is intended to unify the channels and reduce the cost of circulation so as to increase revenues and profits.

However, judging from the current performance of Daphne, the battle to close a large number of franchised stores has not been allowed.

Warmer.