Fang Jianhua Believes That Everyone Can Create Value.
Recently, at the opening ceremony of the 2016 China Fashion Forum, chairman Fang Jianhua, founder of Yin man and chairman and CEO of Hui Mei Group released the annual view.
Now, we redefine the tremendous changes from the PC Internet to the mobile Internet. Mobile phones have become an important nerve. People watch WeChat every day.
These changes have made changes in management, organizational structure, consumption trends and de centralization.
For example, the original progressive style.
management model
It has become a netted organization.
From the shareholding structure, we can see whether a company is a great company. If the ownership ratio of the boss is large, it may be far away from the great company.
Therefore, both professional managers and middle and senior managers should work more from work to business.
If the middle and upper level employees receive a monthly salary, their motivation and sense of accomplishment are very limited.
Since the beginning of this year, Hui Mei Group has explored how to pfer professional managers and senior managers to partners, and commercialize all departments, so that they can really pition from work to business and become partners.
If I am to redefine the business model, I think first of all is online and offline.
No matter what the traditional line is.
Department store
Or retail stores are essentially running "goods". Now, I think a more significant shift is from "goods" to "people".
At present, Inman has made women's wear, children's wear, shoes, bags, accessories,
Home Furnishing
There are also sports line categories. We build a cotton and linen life circle around slow living space.
In traditional shops, there is no communication between brands and customers, and there is no interaction between customers and customers.
In the new commercial retail mode, online and offline connections must be made.
For example, under the line of "thousands of City stores", the traditional shops plus online and offline e-commerce are combined with micro businesses.
This year, the model of "thousand cities and thousands of stores" is expected to have a size of 300 million yuan.
Last year, we signed 200 stores, 80% of which could be profitable, and more than 20% of the shops were upgraded.
Great changes have taken place in the current consumption trend. Around the individuation, cost performance and interest, Tmall or Jingdong have achieved thousands of faces.
Now, the Hui Mei Group has signed the "net red". One of them now has 1 million 800 thousand fans, which is beyond our expectation.
Why does she have so much energy? I think this will be an important development trend in the future.
In my opinion, "net red" originally belonged to the knowledge economy, while clothing was more focused on collocation, and the quality and knowledge of "net red" itself were also personalized.
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