POOVE President CEO Chen Jinbo: Win The Future With Craftsman Spirit

Although the quality of the product is already well known,

But never satisfied with the status quo.

In Chen Jinbo's opinion, enterprises that truly focus on products will never stop their pursuit of excellence.

"Just like many European and American brands, they have been going through a hundred years, but their products are still surpassing and innovating. This is also the most powerful force that they can always stand at the summit."

First of all, in the differentiation of product structure, POOVE will meet the needs of consumers of different levels and different attributes, and further expand the coverage of products in the market.

In the 2016 autumn and winter new products, POOVE will creatively divide the footwear products into three major price ladder -- the same quality as the international brand, adopting the upgrading of the top technology and advanced technology, highlighting the functional attributes and comfort, continuing the POOVE's inherent style, fully adhering to the routine sections of the youth's daily growth needs, and the company's profits, price more affordable, cost-effective foundation.

Under the three major price ladder, the product styles are different, aiming at different business circles and consumer groups, so that POOVE products can fully meet the individual needs of different consumers.

Next is the further deepening of functionality and comfort.

With the further breakthroughs in the three major tackling problems of POOVE shoe technology laboratory, in the autumn and winter new products of 2016, POOVE products have taken a solid step again on the road of solidly functional technology, vanguard technology and comfortable footwear experience.

In addition to the upgrading of the original functional system, pioneer technology and insole technology, there are two major functional systems, namely, traceless wear-resistant rubber technology, five palm drive technology, the application of ultrasonic bonding technology and the new 4D massage.

The addition of POOVE products will upgrade the technology, comfort and functionality of the products, and bring more in-depth and meticulous care to the young people.

At the same time, in the production of products, meticulous management and detailed quality control are more severe.

POOVE takes the lead in importing SOP standard operating procedures in the industry. Its production management and production process has been meticulous to strict specifications for each production worker's working procedure, operation standard and even a small gesture; and through the further application of the last technology, the upgrading of shoe last shape has reached the frequency of updating every season, which is much higher than that of the industry in the past 2-3 years.

It can be said that every detail of POOVE products is dedicated to the ultimate perfection.

In the face of 2016 opportunities and challenges, POOVE will also focus on "

The core value of the brand is further explored at the product level, with a view to further consolidating the core competitive edge and promoting the brand's steady and steady progress.

Based on such a clear strategic plan and so deep product upgrading, we have reason to believe that 2016 will once again become another important milestone in POOVE's development path.

"In the future, the spirit of craftsmen will become our" soul "and" blood ", which will continue to be deepened and passed down in POOVE.

For the future direction, Chen Jinbo also has long-term planning and deployment. "Solid and solid brand foundation is not an overnight work. The deepening and inheritance of craftsman spirit is a key link for us to establish a centennial foundation."

Chen Jinbo pointed out that the spirit of craftsmen striving for excellence and meticulous work is centered on products, but not limited to products themselves.

In the future, around the core of excellent product quality, the spirit of craftsmen will penetrate into every aspect of POOVE's daily operation, such as strategic planning, product development, marketing and team building. "The choice of the overall operation direction, the formulation of brand promotion strategies, the design and research and development of products, the process of every production step, the procurement and utilization of each material, and even the gestures and gestures of every worker in the manufacturing process should be striving for excellence, attention to detail, excellence and continuous deepening and inheritance, so as to truly create a solid foundation for a century's brand."

It is foreseeable that with the further deepening and inheritance of the craftsman spirit, POOVE will also be able to forge the most solid "competitive barrier" step by step, and move steadily towards the brand road of the Centennial brand.