The "Global Sports Forum" Held Yesterday To Implement The Policy Of "One Belt And One Road".

In April 17th, in Jinjiang, Fujian, China's brand capital, "China Shoes Capital" 2016, the global footwear industry and sports industry development forum and the China Leather Association footwear industry and footwear Specialized Committee Annual Conference (hereinafter referred to as the "global sports forum") were held in five regions, including Italy, the United Kingdom, Vietnam, Korea and Taiwan.

Experts and business representatives will jointly take a look at the development trend and trend of the sports industry in the next ten years.

What are the opportunities for China's 5 trillion sports industry in the next ten years? How can advanced technology from Italy boost the upgrading of sports industry? What is the difference between Vietnam's manufacturing and China's manufacturing? The most popular economic topic nowadays has become the focus of attention of the guests.

It is reported that the global sports forum is sponsored by the China Leather Association, the China leather and footwear industry research institute, the Taiwan footwear industry association and the Jinjiang Municipal People's government.

Global experts gather in Jinjiang

Focusing on new opportunities for sports industry

According to the opinions issued by the State Council on accelerating the development of sports industry to promote sports consumption, it is estimated that the total value of sports industry will reach 5 trillion in 2025.

This also means that the next ten years will become a golden era for the sports industry.

As the capital of Chinese brands, Jinjiang has Anta, XTEP, 361 degrees, Shu Hua, HOSA and other national and world-renowned sports products brand.

How to integrate the resources of the world's excellent industry chain and strike the draught of the next sports industry has become a heated topic for discussion.

This forum takes "

On the theme of "leveraging", the sports industry experts and business representatives from five regions of Italy, the United Kingdom, Vietnam, Taiwan and South Korea were invited to share their valuable experience and provide reference for their respective advantages, and make bold predictions for the development trend and trend of gold industry in the past ten years.

How does the traditional footwear industry chain of Jinjiang absorb the elements of Korea's popularity and introduce the innovative R & D mechanism? Zhang Shihuan, the president of the Chinese branch of the Korea international cultural exchange agreement, will give an in-depth analysis of the speech as an expert.

With the rise of labor costs, Chinese factories are facing "machine change". How to learn from the world's advanced production technology by traditional enterprises, Angelo Taurino, a Limited by Share Ltd consultant from Italy robotics automation system, will bring the most advanced high-tech products and development trends in Europe.

In addition, academician of the Chinese Academy of engineering, Professor Shi Bi of Sichuan University, director of Taiwan footwear industry association, Guo Zhengjin, director of the China Leather Association, Su Chao Ying, director of the sports social science research center Bao Mingxiao, director of the Institute of sports science, State Sports General Administration, and other sports industry experts and scholars also made keynote speeches on such topics as "China's footwear industry development report 2015" and "China's sports industry development under the new normal".

Manufacture of PK in Southeast Asia, made in China

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In 2012, Adidas and Nike shut down China's foundry factories, and the discussion on "Southeast Asian manufacturing" was rampant.

The manufacturing industry in the past 20 years belongs to China, and in the next 20 years, more and more Southeast Asian countries are competing for this cake. Vietnam is one of them.

Is Southeast Asia really amazing? What advantages do China make?

As a famous sports brand in China, Anta group responsible person will deeply interpret Anta's success in the perspective of "craftsman spirit". As Adidas's foundry enterprise, Baocheng group has factories in China and Vietnam. At the forum, CEO Ye Dan, the original Baocheng international brand center, will also bring a wonderful speech.

In addition, Hu Zhiming, chairman of the Vietnam branch of China Chamber of Commerce, and Miu Renlai, chairman of Vietnam Lide Investment Consulting Co. Ltd., will introduce the situation and investment environment of Vietnamese shoe factories in succession with their own experience.

This lively PK does not know that, in the afternoon of 17, the topic discussion link, from Vietnam's largest domestic sports shoes enterprise, Vietnam Ping Xian shoe factory deputy general manager Yang Hong will be with the scene guests, with the "along the road" for the background to carry out a wonderful dialogue.

China footwear industry index released

What is the development of China's footwear industry last year under the condition of poor economic environment?

One of the highlights of this forum is the first annual landing of China Leather Association shoe materials Specialized Committee in Jinjiang.

In addition to the excellent speech, the China Leather Association also released the "China footwear industry development index" and "2015 China footwear industry operation analysis".

According to the analysis of the operation of China's footwear industry 2015, in 2015, the shoe industry in China experienced the most difficult year in recent years.

Sales revenue growth continued to decline in the same period last year, and exports showed a rare negative growth. Consumption continued to rise, but growth was weak and import consumption continued to grow rapidly.

According to the estimate, the total output of footwear is 14 billion pairs, 9 billion 870 million pairs of exports (51 billion 120 million US dollars), 97 million pairs (US $2 billion 460 million), and the domestic market consumption is expected to be 3 billion 800 million pairs (total consumption of 350 billion yuan).

Shoes and parts and similar products are exported for 270 million kilograms, 2 billion 410 million dollars.

The following is the highlights of the 2015 China footwear industry operation analysis:

1. Leading sporting goods industry

Comprehensive return to high growth

With the state's measures to speed up the development of sports industry and promote sports consumption, especially in October 2014, the State Council's opinions on accelerating the development of sports industry to promote sports consumption have raised the national fitness into a national strategy. The sports industry as a green industry, supporting the Korean industry and the football reform in 2015, and bidding for the Winter Olympic Games have injected strong vitality into the sporting goods market.

The domestic sporting goods industry has entered the downlink cycle since 2011. After several years of deep adjustment, the leading brands began to recover, and V began to reverse in 2014.

In 2015, the leading brands of sporting goods industry achieved rapid growth. The sales revenue of individual enterprises exceeded 10 billion yuan for the first time, and the number of leading sporting goods brands reached more than 10% or even more than 20%. The leading brands achieved an overall growth of two figures.

Not only the domestic sports brands are eye-catching, but also the international brands such as Nike and Adi have also achieved two digit growth in the Chinese market, and the sporting goods industry has entered a new round of rising cycle.

2, the central region sales revenue growth is higher than the eastern region, industry further pfer

According to the share of sales revenue (output value) in different provinces, Fujian, Guangdong and Zhejiang accounted for 65% of the total, while the rest provinces accounted for less than 10%.

The share of sales in the top three provinces decreased slightly over the previous year.

Henan has been more than Shandong for fifth consecutive years.

Regionally, Jiangsu, Hunan and Chongqing are growing faster than the whole country.

3, footwear exports increased international competition

Vietnam and Indonesia are the five largest producers of footwear in the world, and there is a positive competition with China's footwear exports.

Before 2008, the average annual growth rate of China's footwear exports was higher than those of the two countries.

But after the financial crisis, China's annual growth rate is lower than that of Vietnam and Indonesia.

In addition to the above two foreign countries, Philippines's exports increased by 79% in 2015, Portugal's growth by 1%, Spain's 11%, Brazil's -10%, and Turkey's -7%.