Jinjiang'S "Tourism + Sports" Integration And Development Advantages Further Highlight

In from April 18th to 21st, the eighteenth China (Jinjiang) international footwear industry (Sports Industry) Fair will be held in Jinjiang's flag city.

It is understood that this year

For the first time, it has been upgraded to the footwear industry (Sports Industry) fair, exhibiting the range of footwear, sports equipment, shoe materials and auxiliary materials, machinery and equipment, etc., and has also added swimming suit, sports equipment Museum, "

The special hall will attract businessmen from all over the world to gather in Jinjiang to celebrate the shoe industry.

Then, how to plate the merchants of shoes Fair into tourists and promote the development of tourism related industries in Jinjiang? Reporters learned from Jinjiang tourism bureau that in order to speed up the integration of sports and tourism, Jinjiang Tourism Bureau has established 5 provincial-level industrial tourism demonstration sites, 21 Jinjiang municipal industrial demonstration sites, 3 provincial sightseeing factories and 2 Jinjiang Municipal Tourist factories in recent years.

The leading companies in the sporting goods industry, Anta, Jordan and Anta, have set up industrial tourism spots, among which Anta has been rated as a provincial tourist factory.

This year, 31st degree has also declared the provincial tourism factory selection.

"Our company has been selected as the first batch of sightseeing factories in Fujian this year. Next we plan to hold an industrial tourism promotion conference and gradually open the sightseeing factories to the tourists."

Chen, who is responsible for Anta (China) Limited, told reporters that the Jinjiang Tourism Bureau plans to integrate it with other advantageous tourism resources, plan to launch excellent tourist routes, and enhance publicity at places such as Quanzhou Jinjiang International Airport.

It can be seen that industrial tourism has become a major highlight of Jinjiang tourism, which not only satisfies tourists' curiosity about science and technology content and corporate culture, enriches tourism products, but also promotes sales of sporting goods and promotes the publicity effectiveness of enterprise brand.

According to introduction, in 2015, only Anta company received more than 20 thousand tourists, driving sales revenue of nearly 10 million yuan.

As the capital of China's brand, Jinjiang is an important component of Hayes's starting point. It has rich natural and cultural tourism resources, and strong sporting goods industry to promote the strong development of sports industry. The foundation of sports and tourism integration is solid, and its advantages are further highlighted.

"Next step is for the industry, especially the sporting goods industry and tourism to integrate this" rich ore ". Jinjiang will promote enterprises to dig deep cultural connotation, enrich tourism products, enhance tourism experience, strengthen interaction and cooperation between government, industrial enterprises and travel agencies, further optimize tourism routes, and tap the" rich ore "and develop it well.

Jinjiang Tourism Bureau official said, Jinjiang will also combine all kinds of large-scale sports competitions held annually to effectively convert athletes and spectators into tourists, thus promoting pportation, accommodation, catering, shopping, entertainment and tourism related.

Development.