Apparel Business Pformation, Retail Revenue Growth In The First 3 Years

Under the increasingly severe environment of the garment industry, the retail revolution initiated by Fujian clothing brand enterprises began to show results.

Some people believe that at present, the majority of brands in the stock market are coming to an end, and some results have been achieved. The recovery of the following industries will depend on the strength of market demand recovery.

Combined with the development stage of the industry, through the "retail pformation", improve the quality of single store operation, improve customer satisfaction, and completely change the inherent

Fujian clothing enterprises still have a long way to go.

Not long ago, the seven wolves also released the 2015 annual report.

Data show that in 2015, the business revenue of the seven wolves reached 2 billion 486 million yuan (RMB), an increase of 3.99% compared with the same period last year, with net profit of 273 million yuan, down 5.43% from the same period last year.

For the first time in recent three years, the company's revenue growth has been positive and its net profit has narrowed further.

The report shows that in the past year,

From simple pformation and upgrading to fine and platform management, the direction of strategic development is pformed from "pure industry" into "industry + investment".

On the basis of steady development, we should continue to deepen the reform of products, channels and supply chain, and actively cooperate with professional investment institutions to participate in online and offline fashion consumption formats, and strive to explore new profit growth points.

Channel integration and reclassification remain the top priority of the seven wolves reform.

In 2015, the seven wolves actively tried new business models, and launched a trial of "concept experience life hall" and "top quality shop" at some direct terminals.

Try more online.

New products, such as outdoor series sales.

In 2015, the business revenue of the seven wolf business reached about 700 million yuan, an increase of more than 60% over the same period last year.

It is reported that in 2016, the seven wolves will continue to develop the main brand steadily, continue product innovation, promote the construction of retail capacity through the upgrading and integration of channels and efficient optimization of supply chain, and strive to find synergies with the company's targets, and explore new profit growth points.

Looking at the whole country, according to the statistics of the associated business network, as of the end of March 2016, there were 26 clothing companies listed in the 2015 annual reports or newsletters, with a total sales volume of 103 billion 40 million yuan, of which 10 companies had a year-on-year decline in revenue and net profits totaled 12 billion 586 million yuan, of which 11 companies showed net profit year-on-year decline, while both revenue and net profits fell to 6.

Over half of the domestic clothing brands showed a downward trend in performance, for example, the loss of apparel in the United States exceeded 400 million.

By contrast, the performance of Fujian clothing enterprises in 2015 is still noteworthy.

In addition to the collective warming of sports and leisure brands, the performance of the nine shepherd kings and the seven wolves has been improved. The annual reports have been released by Li Lang and CABBEEN. The company has improved its overall operational efficiency through the rectification of shops, and realized profitability. In 2015, its revenue reached 2 billion 689 million yuan, an increase of 10.53% over the same period last year. CABBEEN's total revenue in 2015 increased by 23.5% to RMB 1 billion 357 million yuan, and net profit increased 22.1% to RMB 288 million yuan.