A Summary Of Trademark Brand Strategy In Gansu

Looking back on "12th Five-Year" is undoubtedly the "high yield period" of trademark brand strategy development in Gansu province. As of the end of 2015, 8145 new registered trademarks were registered throughout the province, 34442 registered trademarks, 967 famous trademarks in Gansu, 65 famous trademarks in China, and 59 trademarks in geographical indications.

In the past five years, the number of registered trademarks in Gansu has increased by more than 2.2, and the number of famous trademarks in China has increased by 803. The number of famous trademarks in China has increased by 40, and the certification marks for geographical indications have increased by 54.

Looking forward to "13th Five-Year", the implementation of the strategic plan for trademark brand development in Gansu (2016-2020 years) will be implemented soon. Gansu will strive to achieve the total number of registered trademarks within and outside the country by 100 thousand in 2020. The total number of trademarks registered through Madrid is more than 100, the total number of trademarks of geographical indications is over 200, the total number of well-known trademarks in China is more than 200, and the total number of famous trademarks in Gansu is more than 2000.

No matter in the past or in the future, Gansu will unswervingly take the road of brand development, increase the proportion of brand economy, and let trademark brand become a golden key to boost economic leaping development, and become a powerful engine to promote the pformation from "Gansu manufacturing" to "Gansu creating and Gansu intelligent manufacturing".

It is known as the "Liliu capital of China". In order to make the lily industry bigger and stronger, the provincial, municipal and District Industrial and commercial departments have worked together to fully grasp the number, category and geographical distribution of the trademark registration of the lily industry in Lanzhou. We have established a database for the registration of Lanzhou Lily trademarks and a database for the key cultivation of famous trademarks, and guided Lily enterprises to take an active part in the Gansu famous trademark recognition activities.

Under the guidance of Lanzhou revitalization Lily professional cooperatives, only 93 Liliu production and processing enterprises in Qilihe District, 38 registered trademarks of Lily products, of which 1 well-known trademarks in China and 2 famous trademarks in Gansu.

By the end of 2015, the planting area of Lily has reached 52 thousand and 600 mu, and its output has reached 27 million 900 thousand kilograms. The net income of Lily has reached 520 million yuan.

Lily exports amounted to 468 tons and export earned 6 million 89 thousand US dollars.

Trademark is the ladder for enterprises to create brands.

In recent years, the Gansu provincial industrial and commercial system has further established and improved the provincial, city (prefecture), county (District), and four level well-known and famous, well-known, registered trademark cultivation and protection based hierarchical classification supervision and service mechanism, increasing the number of registered trademarks, improving the quality of trademark brands, actively supporting the registration, licensing and protection of Gansu characteristic trademarks, enhancing the brand grade of characteristic trademarks and serving the local economic and social development.

At present, Lanzhou "Yongxin", Tianshui "desert row", Zhangye "Binhe nine grain liquid" and Dingxi "Minxian Angelica" and other trademarks have come to the fore, and have won the list of well-known trademarks in China, and the total number of well-known trademarks in the whole province has reached 65.

The industry and Commerce Department chooses the advantageous agricultural and sideline products enterprises with the advantages of consumer recognition, good market reputation and strong market competitiveness as the key object of cultivation, deepening the application of the "trademark rich peasant" mechanism in the precise poverty alleviation work, and actively helping to guide these enterprises to combine trademark utilization with product development and market development, establish trademark management system, formulate brand plan, standardize the use of trademarks in business card, product packaging, advertising and other links, ensure product quality, and comprehensively enhance the popularity of agricultural and sideline products brand names.

In Tianzhu County,

Cadres carry out measures such as door-to-door training guidance, issuing publicity materials, sending trademark laws and regulations, providing advisory services to farmers' professional cooperatives and agricultural related enterprises to create a good atmosphere for the implementation of "trademark rich peasants". In Jingchuan County, industrial and commercial cadres went deep into the area to run shops, farmers' professional cooperatives and family farms, and collected a number of famous local products such as Langshan native eggs, Jingji roast chicken, Wang Xiaofeng rolling noodles, and Jade King of the West.

At the same time, our province also adheres to the cultivation and development idea of "cultivating a batch, supporting a batch of applications, approving a batch, planning and reserving a batch", and closely guiding the agricultural products with regional characteristics.

Trademark and geographical indications certification marks were registered successfully in the past year. The total number of trade marks of the province's geographical indications reached 59.

The successful registration of "Shandan mutton" geographical indication mark marks that the comprehensive benefit of animal husbandry development mainly raised by sheep in Shandan County has been further improved.

Wang Xingkai, director of Zhangye industry and Commerce Bureau, said.

This example, which has been guided by the industry and Commerce Department, has been actively registered and properly used by the market participants, has made considerable progress in production and operation, and has received substantial benefits from farmers.

With the famous brand and famous trademark, the enterprise has the positive energy of fighting market.

Gansu Nongken Tiao Shan Group is a modern agricultural enterprise mainly engaged in the production of green agricultural products. There are 5 famous trademarks in Gansu and 1 famous trademarks in China.

With the help of trademark brand effect, the company has nurtured and developed three pillar industries: modern seed industry, green fruit and processing potato with industrial advantages and geographical advantages. Three industries, including fruit, seed production and potato, have become an industrial project with a profit of over ten million yuan.

The industrial and commercial system of the province focuses on the trade mark, foreign trade marks, geographical indications and trademarks of agricultural products, focusing on industries such as food, agricultural materials, building materials, auto parts and other industries. It conducts in-depth "doubles" actions, focusing on cross regional, tendentious and strong public opinion cases of trademark infringement, and severely punishing trademark infringement and trademark illegal use according to law.

In 2015, a total of 152 trademark infringement cases were investigated and the value of the case was 1 million 292 thousand yuan.

"Dayu water saving" is one of the few well-known agricultural trademarks in Gansu.

In 2012, a company far away in Heilongjiang openly launched the "Da Yu water saving" sign, named Heilongjiang Water Saving Irrigation Technology Co., Ltd. of Heilongjiang province.

Under the active coordination of the Gansu provincial industry and Commerce Bureau and the local judicial departments, it helps enterprises gather a lot of evidence, and enterprises successfully protect their rights in accordance with legal procedures.

Since last year, the province's industrial and commercial system has highlighted the key points. It has organized 8 major categories, including Internet, children's products, daily chemicals, hardware and electrical appliances, agricultural materials and automobiles. It has inspected 4273 markets, shopping malls and supermarkets. It has managed 935 key areas. Through strict supervision, the social atmosphere of consciously resisting counterfeit and inferior commodities and emphasizing the protection of intellectual property rights has been gradually formed.

With the increasingly fierce market competition, the trademark agency industry has also exposed some prominent problems. Illegal and illegal acts of trademark agents have occurred frequently, seriously damaging the legitimate rights and interests of the clients and disturbing the normal order of the trademark agency market.

The industrial and Commercial Department of Gansu has carried out special rectification work for trademark agencies across the province, cracking down on illegal acts of trademark agents, earnestly safeguarding the legitimate rights and interests of clients and fair competition, and promoting the orderly and orderly development of the trademark agency industry.

At present, there are 50 trademark agencies in the province, 72 of which have the qualification of trademark agency, and more than 170 times of reception and handling of registration, agency, infringement and consultation, and further standardize the trademark agency.

"Brand is the support and motive force of development, and trademark is the carrier of brand.

With the further promotion of the strategy of trademark promotion in our province, the whole society still needs to make unremitting efforts to achieve the goal of ensuring the quality and quantity of the products by 2020, with the total number of registered trademarks reaching 100 thousand pieces, 200 well-known trademarks and 2000 famous trademarks.

Guo Chenglu, director of Gansu commerce and Industry Bureau, said.