On Wednesday, Andrew Fell 7.65%

Under Armour Inc. (NYSE:UA)

The executives of the two key growth areas of the leading group announced their departure and were 7.7% down after being downgraded by the investment bank.

Under Armour Inc. Andrew chief sales officer Henry Stafford and chief digital officer Robin Thurston have resigned and will leave in July.

The group's 2015 acquisition of calorie calculator and food tracking applications MyFitnessPal co founder and currently Michael Lee vice president of North American Digital vice president will replace Robin Thurston, and the position of chief sales officer will be temporarily concurrently hosted by Chief Marketing Officer Kip Fulks.

The chief sales officer, Henry Stafford, has served 6 years for Under Armour Inc., and she has served as the head of the largest category clothing team and President of North America.

Research Institute The NPD Group sports industry analyst Matt Powell pointed out that Henry Stafford set up a very excellent team in UA, is a rare talent, he believes that the team can continue the direction and concept of Henry Stafford.

Robin Thurston joined the group with the acquisition of MapMyFitness in December 2013.

After the personnel changes, Brean Capital LLC lowered the rating of Under Armour Inc. (NYSE:UA) from "buy" to "hold", and expressed concern about the group's senior executives who had been highly skilled in the past few months, such as former chief financial officer Brad Dickerson, and so on. They believed that the group faced the risk of implementation in the short run, and the recent integration of American sporting goods retailers.

It may be a negative factor that can lead to increased sales and falling prices.

KeyBanc Capital Markets analyst Jessica Schmidt also pointed out that the above situation is noteworthy. She also believes that the current Under Armour Armour Andrew brand still maintains a strong momentum, so giving Under Armour Inc. (NYSE:UA) is equivalent to "holding" rating.

Sterne Agee CRT analyst Sam Poser said that the two important executives of Under Armour Inc., Andrea and Ma were leaving just coincidentally, and they all had non competitive terms. He believed that the reserve team of the group had excellent quality and its performance will continue to improve, so it is recommended that customers keep optimistic views in the next 18 months.

Data show that Under Armour Inc., Inc., increased 30.2% to $1 billion 47 million 700 thousand in the first quarter, slightly higher than the market expected $1 billion 40 million.

Although the two quarter has been released by Morgan Stanley (NYSE:MS) Morgan Stanley analyst Jay Sole, the company's market share of the largest category of clothing and the growth of footwear sales have slowed down for the twenty-fourth consecutive quarter of the year. However, it is undeniable that Under Armour Inc. Andemar has been growing above 20% for twenty-fourth consecutive quarters, that is, the past 6 years.

The growth rate of 30.2% in the first quarter also extended the strong momentum of the four quarter of 30%+, but some data in the first quarter confirmed Jay Sole's view.

Rugby

The Under Armour Inc. Andemar sales rose 20% to $666 million 600 thousand last year, up 22.2% in the fourth quarter, but the proportion of clothing business dropped to 63.6% from four in the four quarter. The footwear jumped from 14.3% in the four quarter to 25.2%, an increase of more than 10 percentage points.

If this reflects the group's active development of footwear and accessories to reduce dependence on clothing is a good thing, then the growth rate of footwear from 94.5% in the four quarter to 64.2% is not good news.

However, the group is confident of the prospect, raising its annual revenue target from US $4 billion 950 million to US $5 billion, which means that it will grow 26% over the 2015 fiscal year and the market expects us $4 billion 980 million.

The latest operating profit is expected to be 5.03-5.07 billion, originally expected to be 503 million dollars.

At the same time, in the past two years, in the US market, Adidas AG (ADSGn.DE) Adidas group has become the second largest sporting goods group in China, and Under Armour Inc., Andrea needs to face the challenges brought by the strong recovery of the former.

According to the data, Adidas AG Adidas group has achieved 31% sales growth in North America in the first quarter of last year, and the growth rate of Adidas brand in North America reached 50%, and the US growth rate was as high as 50%, which attracted the praise of Herbert Hainer Hainer, CEO of Adidas AG Adidas group, who will step down at the end of September. He said this result shows that the group's investment in this important market has been rewarded.

The NPD Group sports industry analyst Matt Powell thinks that Adidas AG Adidas is especially good at lifestyle runners, classic and casual footwear categories.

Under Armour Inc. (NYSE:UA) closed at $39.46 on Wednesday, down 7.65% from a full day, but rebounded 0.61% later.