How Can We Scientifically Select Children'S Shoes That Are Really Suitable?

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April 26th, China's high-end children's shoes first

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The industry standard drafting unit,, released the guide to the consumption of children's shoes, and put forward a new viewpoint on the consumption of children's shoes, that is, parents should understand the professional knowledge of children's shoes and children's feet growth, and select children's shoes with scientific methods.

Many children's shoes in the market are promoting children's shoes and healthy children's shoes. But how can we scientifically select children's shoes that are really suitable for children's shoes?

Speaking at the 2016 China children's shoes development forum, the brand director of the company said: "the body's first load-bearing joint is the ankle joint. The most direct impact is the change of leg shape. The symptom is that when walking for a long time, the foot is too tired, unwilling to walk, or unwilling to run. If the symptoms are severe, it will affect serious normal walking, and even lead to a series of problems such as the deformation of the knee joint and lumbar vertebrae.

We have to think about why there are so many foot problems.

We will find that parents lack the necessary health knowledge of children's shoes, which is a key.

We often hear a sentence that children's feet wear their shoes off. We think this is the embodiment of parents' lack of knowledge about healthy children's shoes. We hope to release the parents' attention to the concept of children's shoes health, and provide parents with a systematic and scientific guide for children's shoes.

Wang Yao, vice president of the China Federation of Commerce and director of the China National Business Information Center, said that the guide to children's shoes is on the one hand the popularization of children's shoes, and on the other hand, it is also a correct consumption guidance for meeting the needs of consumers.

He said, "why do Chinese consumers spend 120 million of their travelling abroad? 1 trillion and 500 billion spend 50% of them on shopping.

From the central government to a lot of enterprises, we are talking about whether we can bring back the consumption. Some people have also talked about the Japanese toilet lid, and some people have talked about luxury issues and so on. Many people have talked about why we can't make toilet seats. Actually, I personally think it's not a toilet seat problem.

Wang Yao believes that China's market has changed from what the original enterprise produces to what consumers will buy, to what patterns the consumers need, but what the consumers really need is that the enterprises do not understand, so the consumers will go to other markets to buy the products they need.

And now the main consumer groups in the market are 80 and 90, they have higher knowledge level, more income than ever before, and higher requirements for products and consumption. If the brand is sold according to the previous law, it can not sell things, what the market needs, and brands and enterprises should explore.

"I think the future development of children's shoes is very large, the premise is that you must exceed the expectations of consumers, not to give consumers what they want.

You are ahead of the consumer. We all know apples. Who knows what the next Apple will release? What are the functions? He will not think what you want. What he comes out must be something that surprises you.

It is guidance.

We also do this in terms of consumption. We don't have the toilet lid. Why do consumers go to Japan to buy it? Because we see that he has some functions that we Chinese need, we may not have, or we have but not much publicity, so the big family goes out and backs one back.

Wang Yao said.

Yang Jiurui, a Postgraduate Tutor of the school of art and design of Beijing Institute Of Fashion Technology, commented on the contents of the guide to children's shoes: "I think actually, on the one hand, parents are not very experienced, and on the other hand, the influence of shoes on feet is a slow process. When you discover the consequences, it is already a little late. So, the guide to children's shoes is a good aspect for parents' education. Later, parents need to use scientific methods to buy children's shoes. In addition, the research on children's shoes is not easy, because children are relatively small, and there are some things that can't react, and how to meet children's needs or do some work."

In addition, Zhang Ming, vice president of China Quality Inspection Association, director of quality inspection and research center of China Inspection Association (Beijing), Tang Kaibin, Deputy Secretary General of China brand alliance, and Wu Shuzhen, Secretary General of Shanghai clothing and footwear trade association, also expressed the approval of "South shoes for children's shoes". It is worth recommending to parents, helping children's shoes industry and children's shoes to develop better.