Return To The Essence Of Traditional Business

In 2015, the capital market experienced a complete bull bear cycle. After the ups and downs of the stock market, we need to think and summarize in order to capture the next great opportunity.

It is the same with our thinking of enterprises. Observing all kinds of commercial phenomena calmly, correcting the precepts and reshaping our concepts will help us forge ahead in accordance with the context of the times.

The loyalty of our consumers will be redefined. Whoever can be closest to consumers and form real interaction with consumers will be able to succeed. In the future, garment enterprises that will not gather fans will not be able to move forward. Of course, the stickiness of fans should not be generated and maintained by burning money, but should be a subjective natural demand. We can learn from this point A large number of o2o deaths in 2015 Learn from entrepreneurial projects. brand Personification will be the key to cultivate customer stickiness. To create a brand with unique personality and emotional charm, let the target consumers produce emotional effect, grasp the inner feelings of users, and grasp the psychological needs of the times and ethnic groups, so as to have the so-called "loyalty".

Consumers tend to be rational and impersonal. The trend of rationalization will make clothing The industry will return to the era of products, and the cost performance of products will go into an extreme era; At the same time, the space for brand premium will be smaller and smaller. The trend of individuation will make the possibility of single style brand becoming bigger and lower. On the contrary, in three to five years, a large number of new clothing brands will emerge in China, and 20 Different from the centralized rise in coastal industrial clusters years ago, most of the brand makers in this round will come from retailers who have a deep insight into consumers, and may rise overnight with the power of bad capital.

In the wave of the Internet, it eliminates information asymmetry and distance by means of universal participation and global interconnection, thus subverting the tradition. B2C and B2C C2m, the interaction between them will be more direct, whether it is logistics, people flow, cash flow is information flow, will be more convenient. In the clothing industry, its channel level will be extremely compressed, and the chain from factory to consumer will be shortened

In the early years, some people thought that the online channel would replace the offline physical stores. Up to now, we can affirm that no one can replace the online or offline stores. After the flow dividend has passed, the cost of online drainage has risen sharply, while the rent of physical stores has become an inevitable trend (except for the first tier cities). Therefore, online and offline will eventually reach a balance in terms of cost. What's more, brand communication and product display also need to penetrate into various life scenes of consumers in different ways.

The retail industry has been around for thousands of years. It has taken a long time for human beings to turn a businessman into a businessman, and to sell from picking to selling. Today, with the emergence of mobile Internet, there is a trend that business operators turn back into merchants. In the first place, the consumers did not move, and the people who sold things carried the burden everywhere; In the middle is the shop does not move, the buyer to the store to pick up the goods; Now the state is that consumers are moving, so are stores. In this regard, the time and space of business have been extended infinitely, which makes retail omnipresent.

We have been saying that the transformation of traditional enterprises still needs to return to the nature of business. We have always believed that transformation is not about getting out of your familiar field, but understanding new rules, finding new partners and using new tools to make the original products (services) better - when you can't do better, you will be eliminated. Our overall thinking in men's wear business is to strengthen men's trousers and become the leading brand of business men's wear through retail transformation, strengthening the stylization of goods, and using the sub label service to segment consumers.

Not limited to men's wear business, we are committed to building an elite life (middle class) in the long run fashion Industrial group aims to upgrade the consumption market, covering clothing, health, sports, culture, entertainment, etc. The target consumers of the industrial group are unified, so as to carry out "concentric diversification", and build a complete fashion industry chain through industrial integration, resource sharing, fans drainage and brand bonus. At present, we mainly carry out industrial investment layout by not cooperating with industrial investment institutions to set up funds. In the past year, our investment targets have not been allowed to develop in the capital market, we have been more in accordance with the established 2015 Annual Report They have gradually become familiar with the relevant industries. Standing on the tuyere, pigs can also fly, which is widely circulated in the circle. But we are actually alert to pigs that are blown up by the wind.

In today's society, there are not only opportunities for individuals to become famous, but also opportunities for enterprises to be evergreen for a century. Both individuals and enterprises have and are in the era of change. They have the opportunity not only to live a stable life of political and social stability, but also to experience the cruel jungle law in the market. On the competition stage, the jungle is surrounded by strong enemies, and the result is unknown. It depends on their own strength and wisdom. Our enterprises, in the face of complex market changes, will remain sober, never forget the original intention, always adhere to.