Wu Xuekai: Dream Into Reality, Create Sweet Dreams For Chinese Designers.
Create "
Original plation
Let dreams come true
In recent years, fashion designers springing up need different platforms to carry their dreams.
"To be a brand that can represent your style and personality" is a dream that many designers dream of.
But most of the designers are visual animals of images, and fine stitches are their thinking faces.
Even though we know a little about channel construction and business thinking, we are at the end of it.
This is not only the confusion of Wu Xuekai, the winner of Chinese fashion design, but also the confusion of many designers at the moment.
Founding Zhuo
brand
Wu Xuekai, who had many years of experience, met the Haining Leather City, which had a deep understanding of the development of Chinese designers.
This is a fragrance for designers to raise their dreams. It is a stage for them to show themselves and grow continuously, and it is also a window for them to open up channels.
From the source, plation is the idea of the original plation platform.
Thought is stronger than anything else.
This era needs independent thinking and true spirit.
The original plation integrates the concept of fashion in life and art into Chinese cultural genes, and makes it return to people's life through innovation.
Wu Xuekai hoped that designers should have independent thinking and style, and be able to communicate with the market and consumers.
The original plation platform is a just judge.
It is Wu Xuekai's wish to make designer brand grow and develop better. It is also the desire of Haining leather city and original plation platform.
In the future, the original plation platform will open more physical stores online, while developing online, walking on two legs is the real sustainable development.
An investment fund will also be set up to give support to some outstanding young designers in all aspects of capital and so on.
The economic foundation determines the superstructure.
They hope to set up brand innovation fund in the future, not only to invest in brands and designers, but also to build brand ecosystem with industrial resources and platform resources.
In Wu Xuekai's view, the original plation is not only a commercial platform, but also a platform for brand innovation and industrial innovation.
We can fully tap the power of innovation, control innovation costs, and better serve enterprises and consumers.
"You" is responsible for concentration.
Design
"I" is responsible for channel management.
The seeds of fashion can really germinate, blossom and bear fruit in China, and it is inseparable from the hard work of Chinese designers. Wu Xuekai has long been the mainstay of fashion circles since winning the Golden Summit Award.
He has gone through the road that young designers have not seen, and has seen the scenery that young designers have not seen before. He has deep insights whether it is the accumulation of design experience or the cognition of consumers.
"My advantage is to fully understand the difference between the value of the designer and the platform, and at the same time, to graft the values of both sides well.
The designer has to focus on brand and product design, and the operation, management and channel work is handed over to the original plation platform.
Any brand and designer, the market is always an insuperable measure.
Wu Xuekai hopes to be able to face the market with the designers, serve the consumers well, and condense the wisdom he has experienced into the execution power of the original plation team, constantly optimize and upgrade, and produce more value.
He said: "China's fashion industry is full of wisdom and creativity, and the spirit of inpigence. We imagine that it was worth looking forward to a few years ago. This expectation stems from the wisdom and perseverence of industrial personnel."
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