Former Dior Executives Were Ordered By The UK'S Senior Underwear Brand Agent Provocateur CEO

Senior British

The CEO Garry Hogarth of brand Agent Provocateur is leaving in February this year, and the underwear brand is fancy.

Former executive Fabrizio Malverdi has formally appointed it as CEO and has entered into force in May 2nd.

According to foreign media reports, the new Fabrizio Malverdi plan has further expanded to the Asian market and expanded the clothing and accessories series.

He worked closely with Sarah Shotton, the brand creative director, and said he would try to enter the field of spectacles, as well as more non underwear categories.

Fabrizio Malverdi was appointed in 2011.

During his term of office, he pushed the brand to a high level and gradually developed.

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and

Series, and expand the brand's shop network.

He was there.

Group worked for ten years, from Italy fashion group Mariella Burani Fashion Group to John Galliano as general manager.

Subsequently, Fabrizio Malverdi left John Galliano to become CEO of Givenchy.

Under his leadership, Givenchy recorded strong sales and earnings.

While working in Italy, Fabrizio Malverdi officially launched his fashion career, including Vivienne Westwood, Martin Margiela and Calvin Klein Collection brand.

Chris Woodhouse, chairman of Agent Provocateur, believes that the international background, entrepreneurial spirit and the ability to build achievements of Fabrizio Malverdi are worth respecting.

He disclosed that the company needed professional skills to expand its physical stores, develop its influence in the network field and product categories, so as to lead the company to the next level.

Fabrizio Malverdi said that brand has strong potential in retail development and has the advantage of investment resources.

He plans to enhance the luxury experience of brand boutiques, develop new areas, and optimize physical stores and brands.

Platform interaction.

According to company information, the United States is the largest market for Agent Provocateu, while the United Kingdom ranks second.

Fabrizio Malverdi believes that both Southeast Asia and China have special potential for development.

Although there are no stores in Japan, there are also opportunities for development in this area.

Senior British

Brand Agent Provocateur was founded in 1994 by Vivienne Westwood's son Joe Corr and his wife Serena Reese, but Joe Corr is no longer involved in business management.

Agent Provocateur operates 111 independent stores and stores in 29 countries.

Agent Provocateur is controlled by 3I, a private equity fund.

According to the data provided by the company, as of March 28, 2015, its total revenue was 62 million pounds (about 94 million 800 thousand US dollars), and the pre tax profit was 10 million pounds (US $15 million 300 thousand).