British Retail Sales In April Are Under Tremendous Pressure.

British Retail Consortium says retail sales are declining as a result of further changes from "commodity consumption" to "experiential consumption" and by factors such as cold weather and more cautious consumers.

The British Retail Association said that sales in April fell 0.9% year-on-year. Industry data show that consumers are becoming more cautious about spending and the sales of spring and summer wear are being weighed down by cold weather, which led to the worst performance of the British retail industry in eight months in April.

The British Retail Association said that sales in April fell 0.9% from a year ago, the biggest decline since August last year. Sales in March have fallen by 0.7%, so the poor performance in April has increased the pressure of retailers.

In general, retail sales were flat in April last year, and the new store opened this year did not boost retail sales in April, although the growth in food sales was offset by a fall in sales of fashion apparel, the British Retail Association said.

Trade group predicts that terms of trade are still difficult for retailers. Some retailers, such as the British clothing retailer Next and the Sainsbury supermarket, emphasized that people prefer the night out and holiday spending rather than commodity consumption, which experts call the "experience economy".

Helen Dickinson, chief executive of the British Retail Association (Helen Dickinson), thinks that sales are flat, which is a very complicated situation. Some retailers benefit from the healthy housing market. However, some retailers further question the impact of the downturn in consumption and the high proportion of disposable income in leisure and entertainment consumption.

"Although the light of hope is shining, industrial spanformation is rapid, cost pressures are increasing and business burden is still worrying."

The British Retail Association reported that consumers were not buying spring and summer products because of the cold weather, so the clothing and footwear industry suffered a dismal sales. This is in sharp contrast to the extraordinary growth of sales in April last year.

The monthly retail sales monitoring report jointly released by the British Retail Association and KPMG showed that the necessities of March's jackets and knitted Bottomwear and socks and underwear were sold very well, but sales of skirts, shorts and T-shirts decreased significantly.

" footwear It was the most dismal product in April, mainly Sandals And canvas shoes, but the demand for boots is still high. " According to the 2010 British Retailers Association, sales of clothing and footwear were the worst in the past quarter.

Barclaycard's separate data on Thursday showed that consumer spending rose by only 1.9% in April, far below the 3.7% average annual growth rate.

Consumers have cut their spending on necessities and dealt a heavy blow to the performance of supermarkets. Sales of some items fell by 6.1%, the worst performance since Barclays recorded in 2011. Clothing sales fell 3.5%, Barclays showed that this is the worst performance in three years, so nearly half of Britain's credit card and debit card spanactions have been processed.

This further indicates that priority is given to the consumption of leisure items, the aviation industry's performance has increased by 6.5%, and the restaurant industry has increased by 11.3%.

General manager Barclay Paul Lockstone (Paul Lockstone): for retailers, April is also full of challenges. Faced with the economic downturn, consumers have reduced their spending. In 2015, consumers enjoyed the benefits of increased employment and household income, but recently, oil prices and EU referendums and other uncertainties combined to make consumers hit.

By contrast, sales of furniture and home accessories were the best, up from last month. Food sales have risen for the first time since the beginning of the year, giving the grocers a sigh of relief. Grocers' earnings were hit by fierce competition, which led to price declines.

But this gasp was also proved to be a temporary opportunity. David Makokdale Corquodale, head of retail business at KPMG accounting firm (KPMG), was alerted.

He said: "consumers will see discount, and the trend of deflation in the retail industry will continue."

There are many reports about the negative news of sales, which shows that the economy is slowing down, the wage growth is small and consumers are becoming more cautious when the EU's June referendum is unpredictable.