China'S Consumer Market Continues To Decline, With Jewelry And Other Products Showing Poor Performance.

According to reports, the National Bureau of statistics released the retail sales data of consumer goods in May 2016, which shows that the growth of China's consumer market continues to descend, especially in 2016.

Cosmetics, gold and silver jewelry and other fashion categories are very poor. They are the three worst categories except oil and non consumable appliances.

In May 2016, the total retail sales of consumer goods in China totaled 26611 billion yuan (hereinafter referred to as yuan), an increase of 10% over the nominal period (a real increase of 9.7% after deducting the price factor, with nominal growth below all except for special instructions), the worst month in the past year.

Among them, the retail sales of consumer goods above the quota reached 11885 billion yuan, an increase of 6.5%.

Lin Tao, Senior Statistician of the Trade Statistics Department of the National Bureau of statistics, said that the data in May were reduced by holidays (10 days in May this year, 1 days less than the same month last year) and the slowdown in retail price growth. In May, the nominal growth rate of total retail sales of social consumer goods slowed down.

Among them, the growth rate of grain, oil, food, beverage, tobacco and alcoholic beverages in the above quota units dropped by 1 percentage points from last month, while the clothing growth rate dropped by 1.4 percentage points. The two kinds of commodities pulled the total retail sales of social consumer goods by 0.1 percentage points.

In addition, by the relatively small number of promotional activities of enterprises in May, the growth rate of household appliance products above the limit was 8.4 percentage points lower than that of the previous month, while the growth rate of cultural and office supplies (including computer products) dropped by 5 percentage points, and the two kinds of commodities pulled the total retail sales of social consumer goods by 0.3 percentage points.

In 2016 1-5, retail sales of consumer goods totaled 129281 billion yuan, an increase of 10.2% over the same period last year.

Among them, the retail sales of consumer goods above the quota reached 58010 billion yuan, an increase of 7.4%.

In May 2016,

The sales of needle textiles increased by 5.9% to 109 billion 400 million yuan over the same period, which is only slightly better than the 4.4% increase in March, far less than the 9.8% increase in 2015. It also dragged down the overall sales growth in 1-5 months to 7%, a total of 565 billion yuan.

The cosmetic market growth slowed to 5.9% in May, bringing the growth rate to 9.1% in the first 5 months.

Cosmetics sales in May and the first 5 months were 17 billion 200 million yuan and 89 billion yuan respectively.

After a short-lived growth in April, the fall in May reappeared, down 2% to 24 billion yuan, the same as in the previous 5 months, and the total sales in that category were 123 billion yuan in 1-5 months.

In 1-5 months of 2016, the national online retail sales volume was 18089 billion yuan, up 27.7% over the same period last year.

Among them, the online retail sales of physical commodities increased by 14633 yuan, an increase of 25.9%, accounting for 11.3% of the total retail sales of social consumer goods, and the consumption, wear and use of commodities increased by 36.5%, 16.2% and 29.3% respectively in online retail sales of physical commodities.