Men'S Business Pformation Opens Up A New Blue Ocean For Men'S Wear Market

What is the pain point for men?

If a brand wants to pay the bill, it must catch its pain, especially for the male customers who are not keen on shopping and impulsive consumption.

What is the point of pain in men's clothing now?

It's fashionable and not too casual.

Today, men are not only asking for their own clothes, but also making mistakes.

More and more boys are pursuing fashion, taste and personality. But at the same time, they also need to worry about their job status, especially those who are engaged in finance and consulting. They can not dress too much for leisure, and can't dress themselves up like some advertising, art and fashion practitioners.

Both quality and price are not high.

Less style, material quality and detail handling are important.

Generally also care more about its material is not good enough.

But apart from international brands, even a domestic brand in shopping malls.

It is also tens of thousands of yuan, obviously beyond the scope that many ordinary consumers can (or is willing to) bear.

But the fast fashion brand on the market has been hot for some time. Although the price is cute, it has been rejected by some consumers.

Find a quality, reasonable price.

It's not easy for many men.

Some friends around us will buy a good version first.

Suit or shirt, as a model to Tung Jia Du looking for a tailor to do another set, fabrics can be selected with their own preferences, usually out of good results, and the price is only a fraction of the big card.

I hope it works well, but I don't want to spend more energy.

Although men pay more and more attention to their own image, they are far less interested in dressing and dressing than women, and few boys get together to talk about dressing. Therefore, boys do not know much about dress collocation.

In shopping, men prefer to buy all their needs at once. They will be paid by a bright spot of the product, unlike girls.

Two, what is special about Suitsupply?

Suitsupply is a young brand. It was founded in Holland in 2000. It specializes in vertical subdivision of men's clothing.

At present, there are more than 70 shops in the world. There are 3 stores in the country, 2 in Shanghai and 1 in Beijing.

1 beyond marketing, large scale advertising

The importance of brand image building and publicity is self-evident. Suitsupply's image promotion can attract eyeballs for the first time.

Not only is the advertising blockbuster hot, but also the posters of "handsome men and beautiful women" have been posted in the shop, which conveys the sexy information and some hints of sex.

In addition, there are many well-dressed and perfect men's shopping guides in the shop assistants, giving customers a kind of psychological hint to wear our clothes.

2, cost-effective shopping experience

Rich products to meet the one-stop consumption of men

Suitsupply has a large variety of products.

Shirts, knitted sweaters,

Neckties, shoes, bags, accessories (Pocket scarf, shoes and socks, small leather goods, tie clip, cuff button, etc.) have many styles.

In addition to ready-made clothing and customized services, it can meet the needs of some male customers one-stop shopping.

The shop assistant knows how to wear it, and there is a shop tailor.

In addition to dressing up in the store, they are very handsome.

There is a lot of understanding between them. They can give customers a lot of advice on how to dress in communication, but they do not sell strongly, making people feel relaxed.

In addition, every shop has a tailoring shop, and the purchased garment can be changed to fit according to the shape of the customer.

This thoughtful and personalized service gives customers a good shopping experience.

Unique shopping environment

In foreign countries, Suitsupply basically runs independent shops along the street. 2 shops in Shanghai are also independent shops along the street. They choose the old house with the original flavor of the Shanghai law.

At the Suitsupply Shanghai Pavilion at Anfu Road, it can be regarded as its flagship store, a store with three storeys and an independent garden.

The interior decoration is an old Shanghai style, with a lot of sofa, tea table and clothes frame arranged, and the whole is not a very commercial feeling.

Shirts and vest are within thousand yuan.

Basically 3000-7000 yuan, small leather accessories more than three hundred or four hundred yuan.

Of course, there are also high priced customized suits, which can be chosen by customers.

The fabric of Suitsupply has been praised by the industry. It has a wide selection, from ordinary to high-end, and it is said that it is mostly from Italy manufacturers.

However, there are also friends who feel that the quality of the material is not very good after purchase. But the exquisite environment, thoughtful and professional service, personalized modification and cheap price in the comprehensive store also feel that the price is very high.

3, out of the ordinary brand positioning system.

Suitsupply

There is no obvious Logo, the style is excellent and the packaging is exquisite.

The price is not high, and is close to some international high street brand, but in image and service, it also has some close to the international quality.

All these features make Suitsupply a bit of a favor in China, whether it's for personal use or for buying gifts as gifts.

Three, Suitsupply reflects the general problems of men's clothing in China.

Of course, Suitsupply has just entered the country for 3 years before opening 3 stores. Now it is too early to say whether it is successful or not.

It is understood that Suitsupply has continued to expand in the domestic plan, and the strength of such developers as Tai Koo and Kerry have discussed.

In the future, as we enter the shopping mall gradually, the number of shops is increasing, and whether we can maintain the previous heat is not yet known.

But the heat of Suitsupply has reacted in China.

In the men's clothing market, there are few such professional brands that men wear and design, so the research on male customers is not in place.

There are many markets.

Brand personality is not distinct, from products, shops, promotion to services are almost the same.

If you hide Logo, many brands will not know each other, and Suitsupply will be unique from brand image to shop and service.

domestic

The price is too long for men.

The brand is not high-end, namely civilians, at the middle end price.

Rarely seen, Suitsupply fills the market gap through its stylish, modern and reasonably priced positioning.

Four, other notable men's wear brands

In recent years, a strong sense of design.

The market feedback of brand single agriculture is also very good. Besides the strong style of the product itself, it is also different in the market development. It has made a very responsive Pop-up Store in Beijing lawn grass, Xidan big Yue, Hangzhou the Mixc and so on.

Each Pop-up Store has a new theme, which is inviting famous design companies to design or cooperate with magazines.

Of course, its distinctive style makes Gu Qun not too extensive, so in the market expansion will not be as large as men's clothing shop.

Yida group, a company belonging to "Pai", used to manufacture international brands.

"Faction" is the company's own brand, the fabric material wins, multi cotton texture.

Vertical subdivision of shirts is made, including positive white.

Elite shirts, unlimited

And other series of formal shirts, and casual shirts with fashion trends, and knitted sweaters.

In 2001, "faction" stationed in Beijing Oriental new world, opened flagship store.

After that, there were franchised stores in Kerry Center, Guangzhou, Shanghai and Urumqi Meimei department store.