"Net Red" Papi Sauce Opened Taobao Store 36 Minutes, 297 T-Shirts Sold Out.

Papi sauce started quietly.

Shop, the first product sold is actually three ordinary T-shirts, but also stained with the light of the Warcraft.

At 6 p. m. on June 13th, Papi sauce released a new video review series called Papi sauce on the public number. I watched the video of "Warcraft!"! There is no suspense in the video. It's one hundred thousand minutes per minute.

The difference is that at the end of the article, Papi sauce hits its own ad:

"Papi the same widow guild T-shirt can be searched at a treasure shop for" Papi sauce mental manufacture ". It is on sale at 18:30 today (Bi Xin).

At 6:30, the Taobao shop of Papi sauce was officially launched, and the shop name was "Papi sauce".

36 minutes later, the only 3 Warcraft theme printed short sleeved T-shirts sold in the shop were sold out, with a total of 99 pieces, each with a total of 297 pieces.

Selling clothes is temporary, but the electricity supplier is firm.

In March of this year, Papi sauce got 12 million yuan from real fund, Luo Ji thinking, light source capital and star capital, accounting for 12% of the total angel investment, accounting for 100 million.

In April 21st, at the invitation of the video advertising patch, a beautiful cosmetics manufacturer, named Li Li, sold 22 million yuan for the first time of Papi sauce.

There are various indications that the video network represented by Papi sauce will become a new era.

However, after seeing the advertisement for a month later, I can not help wondering whether the original advertising mode is blocked or not, so that we have to go back to the traditional channel for the realization of e-commerce.

According to the first financial business data center released the "2016 China electricity supplier red man big data report" shows that the estimated output value of red man industry in 2016 is close to 58 billion yuan, far exceeding the 2015 Chinese film 44 billion box office.

In early 2016, there were media reports that Zhang Dayi, Sydney and so on net red income easily entered the billion yuan club.

Visible business network red liquidity can not be underestimated.

In fact, Papi sauce has always rejected the word "net red". She once expressed resistance in the bean paste. "I hate people calling me 'net red'! I didn't open Taobao shop!" but eventually, Papi sauce did not resist the temptation of electronic business.

For content output type net red Papi sauce, it's not normal to sell clothes simply and rudely.

Media reports, Papi sauce partner, Beijing spring rain hearing thunder Network Technology Co., Ltd. CEO is still a little nervous, especially worried that the first single sell T-shirt will let everyone think, "Papi sauce Taobao shop to sell clothes to go."

Although Papi sauce does not want to be seen as a net red for clothing, it is undeniable that selling clothes has become a reality.

In the future, the electricity supplier may become an important part of the Papi sauce team.

According to the first financial weekly, Yang Ming and a dozen people from the Papi sauce team plan to make an interesting one.

The product is sold only on the Taobao shop of Papi sauce. The purpose is to sell feelings.

As Taobao's live broadcast is getting more and more popular,

Will the live broadcast function be launched on Taobao store with the existing video resources? Anyway, this Taobao store will become a new base for the realization of Papi sauce.

How to proceed with interest?

Why did you sell t-shirts for the first time? According to media reports, according to Yang Ming, selling t-shirts is the idea of Papi sauce. In the latest issue, they talked about Warcraft. This is also a game she loves to play with her husband, so it is necessary to sell a product with video.

It is worth mentioning that the products of Taobao sauce shop Papi sauce also conform to the characteristics of its content output type net red. According to media reports, in fact, Papi sauce was the first to sell the college entrance examination question, but because of the short time supply, the short supply had to be abandoned, instead of aiming at "Warcraft", this was the temporary launch of Taobao shop.

Yang Ming explained to the media that the purpose of a small quantity is to form a sense of Limited sales, to weaken the color of the electricity supplier itself, and to position it as an interesting behavior and sale.

A person who does not want to be named, the director of net red hatchery, said that he could not comment arbitrarily on the sale of Papi sauce in Taobao store, but if he had been selling similar products, he would not be optimistic.

And involved in the red tide of e-commerce, it is inevitable to face a big wave of Taobao Internet.

But the difference is that she sells more than the product itself and the topic value.

Papi sauce is only hot, not sustainable.

For similar net red, its core competitive advantage is unpredictable and uncontrollable. Therefore, the electricity supplier's performance is directly related to the popularity of Papi sauce. It is necessary to grasp the timing of cash flow, otherwise it will be difficult to pform.

Public information shows that although Papi sauce has experienced graduation events and other memorabilia, its team and open source platform papitube still produce video content every week. Up to now, its number of micro-blog fans has reached 14 million 770 thousand, and the number of fans in the public number is expected to reach about 1400000.

On the other hand, what may be appropriate for sale may also become a new worry for Papi sauce. After all, the 297 clothes are easy to decide. After interest, whether we can sell sustained and large-scale products requires strong supply chain support.

Just as an entrepreneur who focuses on making the net red supply chain match: "Papi sauce represents the net red advertising mode, which is being pformed into a net red and supply chain composition interest community mode". The Papi paction data is not dropping, and the supply chain is also weak to not win the Warcraft authorization to fight the Warcraft edge ball.

Come to the battle of net red business, maybe it's not your strong point. Do you think about the Papi sauce team?