Taobao Jingdong Preparing For The 618 Electricity Supplier Carnival Is Ridiculed Too Old-Fashioned.

This year, 618 people are very fond of killing.

The day of the war did not arrive, but it was four times.

Like the online shopping Carnival in previous years, the traditional electricity providers such as "cat", "dog", "Lion" and "tiger" still claw their hands at low prices in the field of electricity business. The only difference in 2016 is that a huge blue whale quietly surfaced on the sea level.

This "whale" is to create "entity +".

"The new electricity supplier mode of the electricity supplier.

This year, 618, flying business alliance 3000+ entity stores, holding "100 cities thousand shops crazy year celebration" large-scale activities, in the electricity business 618 fierce battle is at full blast, flying business alliance led real business to a strong rising trend, against the entire traditional electricity supplier, stirring 618.

Perhaps the strong attack of the new business model will mean the end of the old era of traditional electricity supplier.

Why do you say that?

Traditional electricity supplier mode is urgent: old routine or old game?

618, on the eve of the electricity supplier war, traditional electric providers such as "cat and dog, lion tiger" and other traditional electricity providers came up with their own skills: Tmall launched the "super fans Carnival", and launched the "super Carnival" on the core of millions of platforms. Jingdong launched the "quality Carnival", claiming that the quality alliance was established with several quality brands. Suning.com launched the "KO 618" mobilization, claiming that the price of 618 was lower than that of last year's double eleven.

Traditional electricity providers play a wide variety of ways, but are also very good at creating concepts.

No matter how loud the quality is, the biggest weakness of traditional electric business is "quality".

"Service" is still the collective can not help the wall, we need to know that this is not a "fan Festival" name will be able to stand to the end.

"Mixed sale", "low price is not low", "fans welfare" is actually unmarketable products, and there are many disadvantages such as express delivery, inconvenience of replacement, after-sale customer service and so on. They are already overdrawing their credit.

New business model to save the emergency: "Craziness" is coming.

Consumers' consumption experience from the traditional e-commerce platform is very not optimistic. At the critical moment, flying is coming! From play to scale to mode, it needs to go into the "618 war corps" in a brand new, almost crazy way.

So, what is crazy about flying 618? First of all, flying Zhongfan "Zhongqing" does not attract consumers just like price war by electricity supplier, but through crazy sending, crazy pumping, crazy craziness, crazy enjoyment and crazy robbing five ways of playing, with low price concessions, raffle, interactive, all aspects of upgrading consumer experience, among which the most crazy thing is to use flying express to pay for random reduction, unlimited frequency and maximum free. In addition, members of the flying business alliance will also launch their offline thematic promotions, "up and down", so that the consumption process can be re pferred to "shopping".

Secondly, the scale of the activity and the enthusiasm of the entity enterprises are also extremely "Crazy".

Conforming to the trend of consumption upgrading, alliances have no longer wait-and-see after experiencing the upgrading of the Internet, and actively prove themselves through 618 to restore the confidence of the entity.

Members of BBK group, Wuzhou international group, Nanjing central shopping mall group, Xinhua Department Store Group, Wuming group, Hongxing commercial group and so on responded to more than 200 cities, more than 3000 stores and more than 10000 domestic and international markets.

To participate in the effort, we will create a large-scale marketing activity with the largest scale, the most complete channel and the simultaneous online and offline business, and will be strong against the electricity supplier 618.

It can be said that the "frenzy" of the flying business alliance is the inevitable phenomenon of the new electricity supplier forcing the traditional electricity supplier, just like the original electricity supplier's crazy impact on the real business.

Now, the real business is coming back.

The new electricity supplier mode led by Fei is to integrate Internet technology, thinking and means into the offline commercial operation of the entity, and stimulate the Internet and the advantages of real business, and form an entity + Internet mode.

Combined with the 618 event, the highlights of the new model include three points:

First of all, the flying business alliance is a real brand alliance.

Fei Fan 618 is an innovative marketing activity that combines the large scale entities of the whole country and a variety of formats. It is a true brand alliance compared with the brand alliance of the electricity supplier.

In other words, the cooperation between Fei electric and shopping center, department store and business super company is "grand strategic cooperation". Marketing alliance is only a cooperation with external perception. It is the most important thing to help them upgrade and pform the entire operation system of the Internet. The "micro cooperation" between the traditional electricity supplier and the brand is simply not worth mentioning.

Secondly, the flying business alliance has rich scene experience.

Fei Fan provides 618 consumers with shopping centers, department stores and super three offline scenes, and provides customized marketing activities to truly bring consumers high-quality scene experience.

Online shopping has only one single scene.

Finally, Fei's characteristic is to provide intelligent life.

The smart life of the electricity supplier is mainly embodied in the sale of intelligent products. The real wisdom of life is not only the intellectualization of equipment, but also the reliance on Internet technology to provide convenience for all aspects of life and change people's traditional life style, such as smart shopping, intelligent pportation, intelligent medical treatment and so on. This is a great step in the future.

It can be noted that fefei covers all fields of clothing, food, shelter, pportation, travel, shopping, entertainment, medicine, teaching and so on, and creates an all dimensional and intelligent life in the real world, so fefei is also known as the "Kingdom of scenes" by the industry.

This approach is expected to comprehensively crack the traditional electricity supplier consumer experience single, single scene, single service and other problems.

Perhaps, this year's 618 war will become the watershed of the electricity supplier industry. The traditional electricity supplier will gradually integrate into the entity, realize the combination of "virtual reality", or gradually withdraw from the historical stage of the electricity supplier field, and eventually be replaced by the new electricity supplier.