Han Du Yi Started To Prepare For This Year'S Double Eleven.

June 23rd, last year, "double 11" took 284 million yuan trading volume to win.

Brand champion

Electricity supplier group, double eleven all day trading 1 million 500 thousand single, stock sold out rate of 75%.

Although now half a year from the double eleven this year, Han Du Yi house has already prepared for war.

Although there has been a long preparation time, Han Du Yi house has been more conservative this year on the scale of stocking, but it has put forward higher requirements for the sale rate.

Han Du Yi house told the billion power network that the size of the company's stock this year is basically the same as that of last year (about 380 million yuan value goods), but it will increase the sales rate, so sales are expected to be higher than last year.

Data show that from 2013 to 2015, the double eleven and Korean clothing homes (single brand) experienced a sustained growth from 115 million yuan, 198 million yuan to 284 million yuan.

Among them, the sales rate in 2014 and 2015 reached 70% and 75% respectively.

According to the introduction of Han Du Yi house, it prepares for the "double 11" this year to start from stocking, storage and training of customer service personnel and warehouses, as well as improving logistics speed.

In terms of channel layout, Han Du Yi house will continue to cooperate with Tmall, vip.com and Jingdong this year to cooperate with all platforms.

In terms of logistics, it will cooperate with 6 freight companies this year to expand the area of temporary warehouses during the "double 11" period, increase automatic pmission equipment, and increase the number of temporary shipments of 1000 employees.

Han Du Yi said that the company will begin training staff from September to prevent accidents during shipment.

It is expected that goods will be sent out within 3 days this year.

It is reported that last year, "double 11" Korean clothing house women's wear won the Internet women's wear champion, men's AMH won the Tmall original men's wear brand champion, middle-aged women's clothing brand di kuina, children's wear Minnie ha Lu ranked Tmall's original 5 strong.

In addition to its brand matrix, this year's sweet Nana diary, European and American Wind children's clothing HONEYPIG, and middle-aged and elderly category Dianna are new brands.

"This year will stabilize the leading position of women's clothing, men's clothing and children's wear brands, while expanding potential brands in the brand matrix, including the market share of international and domestic brands that are on behalf of the operators."

Han Du clothing House official said.

According to the billion power network, from the beginning of this year, Han Du Yi started the operation of the traditional brand line.

UNIQLO, the bestseller group and the Korean clothing house, which have always been the brand of Korea's clothing brand, have said that UNIQLO is taking the ultimate explosive line of a single product, while the Korean clothing house will pay more attention to the diversity and richness of products and differentiate competition.