Taobao Shopping New Regulations, Sellers Malicious Threat Buyers Will Be Deducted 48 Points

June 23rd, a few days ago,

The announcement of the "malicious harassment" rule has added a notice of "Notice of change of public notice of insult and intimidation", and acts of insulting or intimidating others through text messages, Ali Wangwang, mail or other comments or paction message boards will be considered malicious harassment.

In case of violation, 12 points are deducted each time, and 48 points are severely deducted.

The rules will come into effect on June 28, 2016.

Publicity shows that the "malicious harassment" in the Taobao rules is changed from "acts of harassment by others by means of bad means by the members, which impair the legitimate rights and interests of others".

New "insulting and threatening" to others is added.

As a matter of fact, it is understood that Taobao sellers can threaten buyers by text messages.

"The buyer feels after receiving the goods.

The poor quality gave the store a bad comment.

I didn't expect the seller to send a threatening text message to the seller. If he did not delete it, he would sell his personal information to the pornographic website.

"A woman in Nanjing bought a dress at Taobao shop and found it was not the one she had taken.

In the process of return, the seller gave up the freight because the seller refused to take the freight.

During the period, the woman received a threat from the text message, saying that she would give lessons if she did not delete it.

Soon, when the woman and her boyfriend burst into 3 people at home, they beat them up. "

Sellers explained that their threat of text messages to buyers is also a "forced" move. Buyers' bad reviews and mid ratings will have an impact on the overall reputability, ratings and reputation of the shops, which directly affect the store business.

At the same time, it will also have psychological effects on other consumers. After seeing the bad reviews, it is very likely that the goods that they originally wanted to buy were too afraid to buy.

Insiders pointed out that, in the early stage of the construction of e-commerce platform, some businesses will stimulate sales by controlling the negative evaluation of users, which can help in the short term.

Improve sales, but in the long run, it sacrifices user experience and business reputation.

In addition to ordinary buyers to bad reviews, let sellers headache is "professional bad assessment division".

In this regard, Wang Yihua, senior director of Taobao's information security department, said that Taobao would never let go of "malicious bad judges" who frequently harass online sellers.

In addition to the initiative to report and cooperate with the police, Taobao has also introduced a number of measures, including the abolition of the relationship between reputable ratings and search rankings, opening up a green channel for reporting bad news, and so on. It has intensified efforts in terms of rules, systems and technical support to maintain a healthy and orderly market environment for the vast number of sellers and consumers.