Why Will The E-Commerce Platform Sell? Three Reasons Tell The Truth.

In June 2016, the police knocked down a network of fake shoe groups worth tens of millions of dollars.

The gang mainly passed the Jingdong, counterfeiting the cost of only tens of dollars.

Selling goods at the right price, in order to make huge profits.

According to a preliminary investigation by the police, the annual shipment volume of the three shops on the Jingdong exceeds twenty thousand pairs.

As the group was sold on Jingdong, and the amount involved was relatively large, it attracted widespread attention and discussion for a while.

After the Jingdong sold fake shoes incident, Jingdong responded.

Jingdong said that all goods sold in the three shops suspected of selling non genuine sports shoes had been further investigated, collected and collate relevant evidence to cooperate with relevant administrative departments in investigating and dealing with illegal businesses.

Jingdong selling fake shoes incident - Jingdong has been exposed to selling fake oil

Jingdong's sale of fake shoes is not the first time that Jingdong has been seen selling fake products. In July 2014, ExxonMobil (China) Investment Co., Ltd. issued a statement that its client purchased lubricants in Jingdong for identification.

Jingdong mall responded to the matter and said that it had verified the relevant circumstances. The fake oil products in the incident were sold by Jingdong's third party businesses, and the related commodities had been put off the shelves.

Jingdong selling fake shoes incident - frequent selling of e-commerce platform selling

In addition to Jingdong selling fake shoes, other e-commerce platforms are often exposed to selling.

In May 2015, Taobao was prosecuted for selling fake products by luxury brands such as Gucci.

In April 2015, Le bee net sold more than one thousand boxes of cosmetics for sale without the approval of imported cosmetics.

In December 2015, vip.com was exposed to selling fake Moutai. Later, vip.com issued a statement to suspend sales of all liquor products.

And so on, there are many business platform selling fake events. What causes the electronic business platform to sell?

Jingdong selling fake shoes -- reasons for the spread of counterfeit goods

Why does the e-commerce platform sell? First, the source of electricity is the root of the sale of fake luxury goods.

At present, there are mainly three ways to purchase luxury goods by electronic commerce: first, overseas purchasing, or from "distributors", "acting factories", "Oteri J" and other channels, "sweeping goods", and two is to allow qualified third party vendors to sell through the electronic business platform, and third channels are authorized sales of luxury brands.

A series of sources of constraints, so that the electronic business platform relies heavily on the sale of luxury goods by third party vendors, and the high profits in the luxury sector also make many third party businesses desperate.

Secondly, the low cost of illegal activities encourages fakes.

People in the industry pointed out that many brands still earn more than 80% of the profits from the massive investment in brand promotion and the high cost operation of the physical store.

It can be imagined that those high imitation products do not have these brands to invest, and the profits are even higher.

On this basis, the illegal cost of online selling is relatively low, which is also one of the reasons leading to the phenomenon of counterfeit goods.

At present, there are no relevant legal restrictions on the vast majority of e-commerce providers who have no brand authorization and sell luxury goods through self operated channels.

Once the illegal business activities such as the sale of infringing goods, fake and shoddy goods are found, the industry and commerce departments can only investigate and punish them according to the product quality law and other laws and regulations, and the penalties are very limited.

In addition, the regulation of e-commerce platform to businesses is also one of the causes of rampant fakes.

An electronic business platform has many businesses to enter, and inevitably there are businesses to exploit loopholes, coupled with inadequate platform supervision, which has led to the proliferation of counterfeit goods.

Jingdong selling fake shoes event - what are the policies of the electronic commerce platform for counterfeit goods?

Jingdong sells fake shoes events so that we not only want to ask, what policies have Jingdong issued for counterfeit goods? In 2014, Jingdong issued policies, with more merchants entering the open platform, Jingdong issued specific rules and measures in six aspects to enhance the quality of commodities, and strengthened the management in the whole process of business entry, operation, after-sale and supervision, so as to safeguard the healthy competition environment of sellers.

In 2016, the Jingdong threw out a new whip for counterfeiting. For businesses selling counterfeit goods, in addition to permanent closure, they also had to pay a huge fine (found a fine of 1 million) and cooperate with the relevant administrative organs of the state for investigation.

Taobao has also taken a series of measures against counterfeit goods. In early May 2016, Taobao announced that it would punish luxury brands.

Since May 20th, luxury brand sellers on Taobao platform need to provide relevant vouchers to prove that their products are not fake goods, otherwise they will be punished for coming off shelves and closing stores.

In addition, Taobao has also issued a stipulation that sellers will be punished if they deliberately block trademarks.

Jingdong selling fake shoes -- when will the fake problem be solved?

In recent years, the problem of counterfeit goods has always been there, but it is undeniable that the electronic business platform pays more and more attention to this problem, and has also formulated a series of measures to reduce the occurrence of counterfeit goods.

Compared to the past, the online shopping environment is much better now.

The problem of counterfeit goods can not be solved in two days. I believe that with the increasing efforts of the electronic commerce platform to crack down on counterfeit goods, fake products will become less and less, creating a good online shopping environment for consumers.