Ma Yun'S "Wall Street Journal" Issued A Response To The "Fake Speech": I Do Not Carry This Black Pot.

From joining the international anti fake alliance to being removed, and then to

A "strong" fake statement, Alibaba recently stood on the cusp of public opinion.

On the morning of June 23rd, Ma Yun's signature article in the Wall Street journal once again highlighted Ali's determination to protect intellectual property rights.

Ma Yun chose to reiterate his stance at this point, mainly in order to counter some misunderstandings about fake goods.

Not long ago, Ma Yun held in Hangzhou.

At the investor conference, a response was made to the removal of the international anti fake Alliance (IACC).

Many fake goods nowadays are superior to genuine ones in quality and price.

And the impact on these genuine products is not a fake, but a new business mode.

Ma Yun further pointed out that the new business model is:

The same factory, the same raw material, but does not use the same brand name.

In this case, Ma was unable to guarantee that he had not been labeled as a "fake" or "support" tort.

So in his signature article, Ma Yun gave an explanation.

Because of the weakness of the West and the decline of exports, a large number of export processing enterprises in China must find new ways to survive -- catching up with the rapid development of the electricity supplier, and they start to create their own brand with the Internet. These new Internet based successful enterprises are bringing great impact on those brands based on the traditional mature retail business mode.

He means that he is not a fake, he is a new brand of the original factory.

Uh huh.

Ali has done a lot of fake posture, but far from being internationally recognized.

Ali's road to counterfeiting is always out of order.

Before this round of Ma Yun's controversial remarks on counterfeit goods, he was most chilled by Ali or kicked out of the international anti fake alliance.

In April, Ali joined the International AntiCounterfeiting Coalition ("IACC") to take the decision to fight against fraud.

But it didn't last long. In May 14th, IACC announced that it would remove the general membership of Alibaba.

The reason is that IACC received anonymous letters from members of the alliance. Anonymous letters were very dissatisfied with IACC's acceptance of Ali as a member, saying that if IACC was not removed, the other members of the brand would be withdrawn.

Most importantly, anonymous letters also imply that there is an undisclosed interest relationship between IACC President Robert Barchiesi and Alibaba.

Because of the challenge to Ali's counterfeiting, the international big names Michael Kors, GUCCI and Tiffany have opted out of IACC.

Ali, who wants to show off his fake posture in the international arena, is embarrassed at last.

Apart from vocalization, action is the most important.

How can international friends reiterate his decision to crack down on fake products?

Judging from the comments behind the signature article of the Wall Street journal website, the commentary is different.

The more neutral statement is that you are pretty good, but what we would like to see is the action of landing.

In fact, in fact, Ali did not do it all these years.

From the point of view of anti-counterfeiting, Ali is now mainly through the external linkage mechanism, big data technology and dynamic and static management guarantee system.

Ali advocated

The core of counterfeiting lies in big data modeling.

By analyzing and analyzing the data of seller's behavior, commodity information, consumer evaluation, user report and so on, and monitoring the characteristics of nearly 1000 indicators, Ali established a fake identification model.

These models will scan and determine the whole website and the abnormal behavior of the users. The system will decide the commodities that are suspected of counterfeit goods, and the high-risk businesses will intercept and deal with them at the first time.

Now, Ali big data anti-counterfeiting system analyzes data 100 million times per second, intercepts more than 1.2 hundred pieces of fake merchandise information from Taobao, and big data can play a role in daily monitoring, intelligent identification, network DNA traceability and offline attack.

However, the source of counterfeit goods on the line is bound to go online. It is really not a panacea, but a tool to collect clues and evidence.

From the point of view of eliminating the grass roots, the pursuit and punishment of offline sales and counterfeiting are also related to the strength of law enforcement departments such as public security, industry and commerce.

This grievance is said to be many of the mountain villages.

However, China is so big that even Ali and the business and public security departments are in a hurry.

Because the counterfeit goods were criticized, at least at the end of Ali's view, in the final analysis, it was because there was a market in the big world cottage goods and there was demand on Taobao, but this is also true.

According to the report issued by the organization for economic cooperation and development (OECD) and the Intellectual Property Office of the European Union (EUIPO) on April 2016, the impact of counterfeit trade on the global economy:

In the past 2011-13 years, the number of counterfeit goods seized by global customs was about 140 thousand per year, of which only more than 80 thousand in mainland China, ranking the highest in three consecutive years, and second in Hongkong.

According to the magnitude of this far ahead, although the time has passed two years, but the status of China's Shanzhai empire is still difficult to shake at a time, then the Shanzhai products on Taobao are also natural wildfires and spring breeze has been born again.

Therefore, the question of "fake" pot is a serious problem.